Well, honestly, it makes a lot more sense to me than all the cats craze. But who cares? Let's just enjoy. As long as it's harmless and inoffensive...

These videos are meant for kids and many of kids nowadays watch YouTube. The biggest problem with YouTube is that most of the videos are not suitable for kids. There are also many channels that look like those are made for children but are actually meant for the adult audience. If I would have kids I probably would not let them watch YouTube without parental supervision.

Well I'm 40 and I really don't get it. All I know is it darn near takes an act of Congress to get my nephews off of YouTube. 3 of em under 10 y/o and they will watch the dumbest stuff multiple times. Wouldn't surprise me if they watched the same video 15 times in a day. Little kids love watching other little kids. Parents like 5 minutes without little kids in their face. Younger kids also get caught up in things. I put on a movie at the daycare I worked at "How the West Was Fun". They'd seen that damn vid at least 20 times. I tripped over a toy and knocked a dish drain full of pots and pans onto a tile floor. Not one kid out of 10 noticed. I could have launched a space shuttle on the playground those kids wouldn't have blinked. Total immersion.

ITs for parents who use iPads to babysit their kids, basically.

I am probably going out on a limb here but I am going by personal experience. All of those views that kid is getting are most likely from other kids. My daughter has watched many of his videos and not just once but has watched some several times. I have also heard of other parents saying their kids watch similar videos on YouTube, and a lot of times, the kids will watch the same vid more than once. So if there are a billion views on a vid such as that, I am pretty sure it's not actually that 1 billion people have watched it, but a smaller number but more than once. Like, if this kid is reviewing a toy that my daughter really wants, she will watch that vid 10 times over i swear lol. So in short, my belief: there's no "hype", it's just kids watching another kid play with toys or candy that they would like to have.