Last year, Instagram user @WallyFound posted his whimsical "Where's Wally" photos to Bored Panda. While the post assumed a light-hearted tone, this real-life Wally also had another mission: to help kids with cancer.

"Did you know over the past 20 years, there have been almost no drugs developed specifically for paediatric cancer? In fact, only three for all the childhood cancer treatments but over 20 just for breast cancer treatment. A lot of that is to do with awareness. Heightened awareness means more interest from researchers which means more funding, more chances to find cure. The breast cancer campaigns have proved that."

Although we're well into 2016, it's not too late to help Wally out! Click on the CLIC Sargent link below to help make a difference, and then check out the real-life Find Wally photos below!

More info: clicsargent.org.uk | Instagram (h/t: designtaxi)