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Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

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    The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

    The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

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    Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

    Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

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    Loki’s Lil Butter Knife
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    4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

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    #9

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    Tabitha L
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I have a blanket that looks just like this. Seriously. Same color, same black stitching.

    Oskar vanZandt
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That's where the designer got their inspiration... you checked you still have that blanket?

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    Andrea Brants-Bragg
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Those toes, ewww. Ladies, pointed toes and high heels will do this to you long before old age will!

    Nanda D
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    And these sandals are the most uncomfortable shoes I ever had

    Ellie Ragsdale
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Is this marketed as a "cry blanket"? Or a "hide when you're embarrassed blanket"? Because my first thought was that the model was doing one of those.

    K. Kerry Kozak
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    All of these poses look like they just have a very sadistic photographer!!

    Just another bot
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The invisibility coat. The workwear you needed for when you need a place to cry lol

    My O My
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So apparently there is a special jacket for bad mood days

    Mudassar Javed
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hi there, I recently came across your blog and loved your post about gift ideas for Valentine's Day. As someone who is always on the lookout for unique gift ideas, I was thrilled to come across your suggestions. In fact, one of my go-to online stores for unique gifts in Pakistan is getwish.pk . They have a wide variety of gifts for all occasions, and I especially love their personalized gifts such as mugs and cushions. They also have great options for food hampers and experience gifts, which make for memorable and thoughtful gifts. Our Top Categories: https://getwish.pk/product-category/get-wish-originals/ https://getwish.pk/product-category/bimber-gifts-for-women/ https://getwish.pk/product-category/bimber-gifts-for-men/ https://getwish.pk/product-category/kids-store/ https://getwish.pk/product-category/health-beauty/ https://getwish.pk/product-category/electronics/ https://getwish.pk/product-category/home-living/ https://getwish.pk/product-category/office-media/ If you haven't che

    Suzy Shams
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO I DONT WANT TO YOU CANT MAKE ME!!!

    Maya Hammod
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Why can't they just pose normally is it zaras way yo be diffrent. How am I supposed u p see the design. Crazy photos

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    Rowlie
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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    Just another bot
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...

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    Mojones
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

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    Loki’s Lil Butter Knife
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

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    Nadine Khazaka
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

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    kathryn stretton
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

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