Liv Pearson, the founder of The2ndlook, a second-hand clothing store, says that she was exposed to the positives of second-hand thanks to her family, who comes from a tailoring background. 

“After a career in luxury retail architecture design, I became concerned with the high consumption narrative being promoted and it definitely prompted a pivot in how I wanted to contribute to sustainability in my career. My creativity from design definitely helps me with the sourcing and presentation of pieces. It gives me a personal and unique edge to my business,” Liv shares.

Sarah Smith, founder of Thrifthood, a sustainable adopt-a-bear experience and kids' clothing store, jokes that thrifting was coded in her blood. "My parents were thrifters and so was my Irish grandmother so I learnt how to thrift a bargain from a very young age!" she says.

But her love for thrifting really began in her late 20s, when she decided to face her consumption habits and stop buying fast fashion.

"My love for thrifting evolved into a business shortly after, following the birth of my brother’s second child. I saw how quickly my nephew outgrew all of his clothes and I knew my brother and sister-in-law were also keen thrifters.

So I got them a completely sustainable gift for my niece: I created a thrifted baby gift box including all secondhand baby items. I thought there must be people like me also looking for a sustainable gift for new parents and this is how Thrifthood began!" she fondly shares.

Both second-hand business owners agree that patience is definitely required when second-hand shopping. “If you hold out for long enough, the right piece comes along for you,” Liv says.

Sarah admits that not every trip to the thrift store is successful. "My partner cannot understand why I keep going back when I can go into as many as 6 second-hand shops on one high street and come away with nothing. But that is kind of the point of thrifting: the aim is not to come away with something every time, it is to keep looking until you find the thing you actually need, or something that will make a great gift for someone else," she says.

Even though thrifting can be disheartening, she stays motivated to continue because she knows that there are absolute gems just waiting to be found. "Like a brand new Sézane cardigan for £8—my top thrift to date! But you have to be willing to do the work of the hunt to find pieces like this."

While thrifting can be a more sustainable and cheaper option than buying new, people should still be cautious of what they’re buying so they don’t contribute to unnecessary consumption. Liv recommends looking at the garment’s fabric composition and interior to gauge if it’s worth investing in. 

“Choosing pieces that have a higher natural fiber content, e.g., wool, linen, cotton, etc., and checking if their interiors have been thoughtfully resolved with either linings or appropriate stitching—these tend to be good green flags to look out for.”

Meanwhile, Sarah follows the "if it’s not a hell yes, then it’s a no" rule. "If it’s not on your thrift list or you don’t go "Hell yes!" when you try it on (or know someone close to you who would LOVE it), then you shouldn’t buy it," she says.

"I also suggest looking at the fabric composition of the item, even if you love it when you try it on, so you can consider if you will actually enjoy wearing the item day to day. I try to avoid synthetic materials because they make me hot and uncomfortable, and my most worn items in my wardrobe are items made of 100% cotton," she adds.

One of Liv’s top tips for bringing back older items to their former glory is investing in a good-quality steamer. “I recommend looking into a professional model, as they last for several years and can easily be repaired with Rex placement parts. They very quickly brighten up items. They’re a great tool for also using on soft home furnishings.”

Sarah also suggests using fabric dye—her newest discovery. "I have lots of items that I still love (particularly white pieces) that have stains that will not come out or have just become too discoloured. By dyeing them a darker colour (which is so easy to do, you just put the pod in the washing machine) not only do I restore the items, it’s like creating a completely new item for your wardrobe."

At this point, it’s undeniable that second-hand shopping has gained massive attraction and Britons seem to have the biggest share in it. A whopping 61% of citizens in the UK have bought an item from a thrift store in the past year.

In 2023, the average Brit’s wardrobe was made up of 23% pre-loved clothes. The figure increased to 34% among those aged 18 and 34. Last year, they generally bought three secondhand clothing pieces, with young adults purchasing 5.3 and older people 1.7 items. 

The most purchased types of clothing were shirts (57%), jackets (39%), and pants (37%). If you wonder what pieces are worth buying, those who scored a good bargain mostly bought accessories (29%) and shoes (26%). 

Parents too willingly purchase second-hand items for their children. Around 59% of them have bought at least one garment for their kids in the last year. 

Even though online shopping prevails when people purchase new items, offline shopping still remains a favorable way for people to shop second-hand. 43% of people who browse for pre-loved things prefer to do so in-store and 39% online. 

The primary reason why people (36%) opt to buy secondhand is cost-effectiveness. 16% choose to thrift because they worry about the climate and want to counteract fast fashion. Meanwhile, 9% preferred the quality and style of pre-loved clothes, and 8% believed that it was “cool.” Thanks to all the environmentally cautious people, the secondhand industry has grown to $376.48 billion in 2023.