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I like the idea. Good message. On the other hand... thin women can have curves too (I am one). A lot of them do. Only the first add doesn't do a good job at showing that.

From a geometrical point of view not only curvy women have curves. Smaller curves are still curves. The illustrator in me always gets peeved when skinny women are referred to as "flat". There's nothing flat about the human body, even the skinniest.

So we should not love smaller curves, then? That's real nice.

We all need to be a little less thin skinned. I rolled my eyes at the ad and moved on. I just want a pair of jeans that fits right. It would be good if ads were more inclusive, but in the end confidence has to come from within. However, those upset that someone said the models don't have curves, they don't and that's fine. Slim ladies make up the majority of models... so rock those skinny jeans and move on.

As a woman who has been both thin, and ..well..fat, people need to chill. Just be happy you're alive and stop getting offended so easily.

So many harsh comments :P Fat shaming, thin shaming. We are all beautiful, inside or out, or maybe we are not and that's okay too. Weeeeeee!!!!

I think the ad means that, either you have big or small curves, you should love just the way you are. Why they used "skinny" girls? Cause if they used big sized girls everyone would say "Ok, it's an ad for fats, not me." Why not use a small sized girl next to a big one? Same reason, I think.

The problem is that everything must be labelled. Thin, skinny, curvy, overweight etc, it's all A BODY. Nothing, absolutely nothing will be perfect in the eyes of everyone (my cat is perfect to me but I'm sure someone will find a fault - and I'll hunt you down :D ), if we go by the "oh but they're skinny" kinda thing we might as well go down the route, oh they're women, they are white, they have all limbs, they are young etc etc etc. It should just say "love your body" tbh

Thin women can be curvy. I see curves on those models. It's all about proportions that determine a curvy woman not whatever size they are.

Everyone has curves - just because some people's curves are more noticeable than others doesn't mean they don't exist-

I think Sondre's mental state is a bit on edge... "energy disappears. Screw the laws of physics, I'm falling up!" ???

Adds like this set up an incorrect mindset about body image. One should know what a natural figure looks like.

"I'm curvy and I like it" - Joey

I think it would have helped if the ad included 2 girls, one with small curves and one with bigger curves. That would really show well-rounded inclusivity.

Of course not curves ☺ In Polish it means the women loose morals s**t

I really prefer the photo on the right.

Best double ad I've ever seen, the real ones on the right

They are both about the same curviness.

everyone has their own body. the same way we are now starting slighlty bigger bodies, we should should respect all body types too. What you are saying is rude, and can cause a lot of harm.

I think the only thing that is wrong in the original ad is the word "curves". If I had done it, it would read "love your body" and that's it.

I find this hilarious - who gets to decide what's curvy? I thought the goal is to break with the stereotypes, in every way.

Maybe the initial ad was for curvy camera lenses! Lol

This ad is just making some irony and that's all.

Nothing wrong with them? They look bloody anorexic! The modeling industry should be persecuted for promoting this extra-skinny image!!

Ooops... Photoshop disaster? The left girl has so big head to her body...?

The media constantly shows "curvy" women in their ads, television shows, entertainer's speeches, etc. Those "skinny" women do have curves just not curves of fat. Why can't the skinny girls have body positive images just like the fat ones?

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2 skinny and 2 fat, no normal people involved

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Except that a curve is anything that isn't a straight line, so the 'skinny models' absolutely have curves. This recreation is essentially two fat birches saying "No, you don't get to love your curves because you don't have any!" It's body-shaming, plain and simple. The ad said 'curves', it didn't specify how pronounced those curves should be. Had the ad said "Love your roly-polies", then the second picture would have had merit. Instead it's just two snowflakes crying for no reason.

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This is Zara's backup for women of developing and poor countries. Because when they buy clothes at Zara, they are left with no money for food. So this ad is made to bring comfort to these curveless women. :D

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The girls on the left are skinny (and not curvy at all), the girls on the right are overweight. Nothing wrong with it, just stop finding things to criticize on every single advertising you see. I am pretty sure that "love your curves" is meant to be "love yourself as you are"

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Curves, not mounds