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We Recreated The Controversial Zara Ad To Clear Some Things Up
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We Recreated The Controversial Zara Ad To Clear Some Things Up

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In a recent ad, Zara tells women to love their curves. Hurray for that. Unfortunately, the retailer has put this remark next to a photo of two skinny models, who are very pretty and lovely, but not curvy. There is nothing wrong with the models, but in our opinion, the marketers give the wrong message by labeling them as curvy.

So we recreated the ad not only to show Zara our behinds but also to remind them there are plenty of curvy models out there. A lot of young girls are struggling with their body image and they should be shown different types of bodies. Not just skinny ones.

More info: twitter.com

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Kita van Slooten

Kita van Slooten

Author, Community member

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Filmjournalist from Amsterdam, loves phonebooths.

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Kita van Slooten

Kita van Slooten

Author, Community member

Filmjournalist from Amsterdam, loves phonebooths.

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Daria B
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well said. These girls are great, but NOT curvy. It's dangerous to label them as curvy because if these elegant narrow-ish bodies are considered curvy, that means litterally skinny girls with their feminine curves a bit pointed out will feel fat and might be shamed for it too. While the non-skinny, but still healthy girls and women will "be obese" or "pigs". Let's be real and precise, please. For the sake of our personal and society's overall mental and physical health.

Maria Lazaridou
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Teenagers around the world with healthy figures are going to see the ad and think "well if they are curvy, then i must be fat" and then hello eating disorders.

Mina Hunter
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Curvy refers to a body type with a markedly narrower waist than bust and hips and a well-toned butt and not someone who is overweight. Or at least that is what it used to mean. You can be very slim and still curvy.

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Daria B
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well said. These girls are great, but NOT curvy. It's dangerous to label them as curvy because if these elegant narrow-ish bodies are considered curvy, that means litterally skinny girls with their feminine curves a bit pointed out will feel fat and might be shamed for it too. While the non-skinny, but still healthy girls and women will "be obese" or "pigs". Let's be real and precise, please. For the sake of our personal and society's overall mental and physical health.

Maria Lazaridou
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Teenagers around the world with healthy figures are going to see the ad and think "well if they are curvy, then i must be fat" and then hello eating disorders.

Mina Hunter
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Curvy refers to a body type with a markedly narrower waist than bust and hips and a well-toned butt and not someone who is overweight. Or at least that is what it used to mean. You can be very slim and still curvy.

Load More Replies...
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