It's more about them just being inclusive and normalizing something that should never have been a stigma, than trying "shove" a social issue down your throat. I bet your grand parents felt the same way when they saw movies/commercials where women had a job outside of the home, or when they showed Black People and White People interacting peacefully like normal human beings.

Even if you disagree with LGBT - this is a case in which the representation of same sex couples is completely justified. Parental leave is something legally available to every parent. Saying you don’t want this picture is like saying you don’t women to be represented in voting commercials because you think women shouldn’t be allowed to vote.

In Norway, the same parental benefits apply to same-sex couples that do to hetero couples. They even have adapted the language. Two women? You get mor and medmor, literally mom and with-mom, in the sense of "also". Same with far and medfar. We can learn a lot from the scandinavian countries in accepting what ought to be normal. And there is not a single reason to believe that children raised by same-sex couples are any less loved or have any disadvantages. (Says Hans, by the way, a father in a "traditional" wife-husband family.)

AKA People on the internet throw a hissy fit every time anyone with a different look or lifestyle gets representation.

the people offended by this are unbelievably feeble. if it hurts you to see a same sex couple in an ad, please get help.

WTF?? Why on earth do people even care? The biggest compliment you can pay a gay person is not to give a toss. Because sexuality is no more exciting or interesting or weird or unique than the colour of our eyes or favourite movie. It's a dull, boring fact of life that gay people do indeed exist. Always have. Always will. And FYI for some odd reason, we don't object to or feel threatened by those 'bizarre' straight folk, lol! Well, we're still made to feel unsafe, especially in some backward countries. But we don't look down on those that aren't the same as us.

I don't know about this particular ad. But in terms of LGBT in advertising... Yes they are a minority, however there are some out there, and they may want to buy your product. Commercials often try and use people that are similar to the ones they're trying to reach. Some commercials use it for an agenda yes, (even offending the people they are trying to represent) but some do not, except for the agenda to make money, as usual. Since we are a very diverse country, I feel happy to see more variety in races, orientation, lifestyles, and ages in commercials in general, so long as they are represented in a good light. I think just because you see representation, doesn't necessarily indicate the presence of pressure to accept. Maybe tolerate, perhaps. But I don't think just seeing them is enough to go as far to say that they're pushing an agenda. I personally do not see simply "viewing a same sex couple" to be the same as "viewing a same sex couple AND you must BE or accept gays".

As long as people live with the ones they love I'm happy for them. There is to little love in the world as it is.

Please tell me that Mark Grigg guy was joking. Please.

So all the people challenging Volvo to post this commercial in the UAE think we should be like the UAE?

There is no such thing as bad publicity. Volvo gets a spot rent free in some people's minds.

I feel like a lot of these commenters are trying to make something out of nothing. It's just a progressive ad, chill out.

what a bunch of butthurt people...

I think this ad is offending.. to the eye. Look at this awful clip art drawing.

If you don't like it, don't look at it; be happy not hateful.

I think that the picture is lovely and kudos to Volvo for valiantly making yet another step out of dark ages.

Wait...the people commenting...they're joking right???

I don't think I have ever overanalyzed an ad before and it's kind of pathetic that people do to this extreme. Wow.

Freedom of....... can't stand it

Besides the inclusiveness of these ads, which is perfect, VOLVO is also smart to realize that LGBT+ people, both single and in a serious relationship, usually are wealthier than their heterosexual counterparts, so it makes total sense to focus on this segment of society. I personally believe that LGBT people are much more numerous than the official statistics leads us to believe - especially the bisexual individuals: I know several married men and a few married women that I am totally sure are bisexual. And, as Yuval Harari points out quite clearly in his book "Sapiens", everything that is possible is therefore natural, so homosexuality and bisexuality are as natural and healthy as heterosexuality. So, Volvo is just acknowledging this fact.

What a sweet world we live in, constantly issues to discuss with varied opinions, people don't be so darn negative, live and let live, this too shall blow over until the next one, nothing wrong with the ad, good decisions only !!!

Of course people are pissed off. Places don’t even offer mother’s paid leave yet they are willing to allow people who aren’t giving birth time off. That stupid.

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If they give same-sex parents the same benefits as other parents it's just the right thing to do. It's good for them and good for the parents. Do it and don't make a big deal out of it. Using this company policy as an ad just says "look, we are good, buy from us." It stinks and many people don't want Volvo to shove this down their throats.

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they should make one with two muslim men and a kid. wouldnt that be progressive?

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I applaud this BUT it is for public "we're awesome" points, they wondered if they could provide the same benefits to all couples? It is their company they can do whatever they want over the legal minimums, we should stop patting ourselves on the back for doing what is right. Better recognition would be to have an outside source, like a media outlet run a piece on it, that way it doesn't seem so self-serving, it still is, if generated in house, but it looks better.

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I used to own a Volvo and was the worst car I have ever owned!! I bought the car new and started having problems about a month after I bought it and it was never truly fixed. They had the worst customer service out of any dealers. I sent videos and wrote letters always saying it would be fixed and never was. Spent endless hours on the phone and at their dealerships and my car always had issues, when one issue was fixed another one start happening. I should have sued them!

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