Every year during the holidays, creatives have to twist their brains trying to come up with the perfect way to advertise their product. And while the process might be pretty much the same every year, the results tend to differ, which is most evident when you look back at old ads.
Today, we’re walking down memory lane and looking back at vintage Thanksgiving ads to see how different—or maybe similar?—they were compared to ads now. Scroll down to find the vintage images on the list below, but I suggest you don’t browse them on an empty stomach – some ads can make you seriously hungry.
This post may include affiliate links.
Vintage Thanksgiving
I will admit I went to culinary school and have a great recipe for real cranberry sauce but I still gotta have that canned stuff or its not Thanksgiving
Borden’s, 1925 Ad
"Garfield’s Thanksgiving Special" First Aired 31 Years Ago, November 22, 1989, On Cbs
Thanksgiving is hands down one of the most popular holidays in the US; and statistics seem to back that up. According to a recent YouGov survey, for instance, Thanksgiving is only second to Christmas in the race of being people’s most favored day of the year. (If you’re curious, the two holidays are followed by Halloween, Easter, Mother’s Day, and New Year’s Day respectively.)
The survey found that seven-in-ten adult Americans like Thanksgiving (and Christmas) better than any other average day; even despite the fact that for many, it means spending hours in the kitchen or in the car, or getting ready for the holiday in some other way.
"Thanksgiving Without Walnuts?" - Diamond Walnuts (1929)
World War II Thanksgiving Whiskey Ad, Eighty-One Years Ago
Every year, somewhere between 70 and 80 million people (based on data from the last half a decade) pack their bags and set off on a trip on or around Thanksgiving, the vast majority doing so with a car. Likely because for many, this holiday is a time to get together with friends and family, who, unfortunately, do not always live within arm’s reach.
According to AAA, this year might see a record number of travelers, as 79.9 million people are expected to hit the road. Stacey Barber, the Vice President of AAA Travel, notes that “Americans reconnect with family and friends over Thanksgiving, and travel is a big part of that. AAA continues to see travel demand soar post-pandemic with our members looking for new adventures and memorable vacations.”
Vintage Thanksgiving Themed Advertising
Remember When We Could Actually Eat Butter Without Worrying About It?
Vintage Thanksgiving
While millions of people travel across the country or elsewhere, many stay put in their homes and get ready for the holiday, which usually involves preparing a load of mouthwatering dishes. As you can see from this list, roasted turkey has long been a staple in people’s homes on Thanksgiving, and that alone takes hours to cook, not to mention all the other tasty treats people usually prepare.
"When You Care Enough To Send The Very Best", Thanksgiving Card, Hallmark Cards, 1959
Thanksgiving Ad From Life Magazine
Vintage Thanksgiving
A survey of all things Thanksgiving, carried out by the makers of the Jennie-O® turkey brand, found that for many people, Thanksgiving traditions are inseparable from delicious food. The three main traditions, according to the survey’s respondents, are sharing meals with people, spending time with extended family or old friends, and cooking together respectively.
The survey’s results also revealed that most people take up to two weeks to plan and cook the Thanksgiving feast, which usually entails three days of preparations, and five hours of cooking on the day of the holiday itself (which in the US takes place on the fourth Thursday in November, for those not as closely familiar with the holiday).
It’s Ocean Spray Cranberry Time
Vintage Thanksgiving
Wierd how there's cooking articles alongside fitness articles. Feeding insecurity about your body since 1966
Just In Time For The Holidays!
A Triumph From The Crisco Kitchen - For Cakes And Pies And Tasty Fries. Use Crisco - It’s Digestible! #ad #vintage #1950s #crisco #pie #baking Includes Recipe For #pumpkinpecanpie #thanksgiving
According to the aforementioned survey, roughly two-thirds of respondents prefer their turkey baked, PR Newswire reports. Nearly as many say there should be no brining the turkey before cooking it.
But it’s not only turkey people hope to see on the table on Thanksgiving; ham seems to be quite popular, too, as two-in-five Americans add it to the menu, either baked (as close to 70% of respondents prefer it), smoked (18%), or cooked (also 18%).
Thanksgiving Ad From Life Magazine
Cbs Primetime, November 15, 1979: - "The Bugs Bunny Thanksgiving Diet"
Vintage Thanksgiving
I still use Carnation today. My pumpkin pies and German's chocolate cakes always turn out perfect.
Jennie-O®’s survey also revealed that the majority of people in the US stick to traditions when it comes to preparing the turkey, though roughly a third of them say they like to jazz it up every holiday season.
As for the sides, the most popular ones, according to the respondents, are stuffing, rolls or biscuits, mashed potatoes, and cranberry sauce respectively; most of which have long been on the menu, judging from the ads on this list.
This 1962 Retro Ad Features A Thanksgiving Staple, Tupperware! What Are Your Favorite Thanksgiving Leftovers?
No need for tupperware anymore when we wind up saving all of those Chinese food containers.
In 1943 - Even In The Midst Of World War II - Americans Were Reminded They Had Many Reasons To Be Thankful. Happy Thanksgiving Everyone!!!!
Movie stars of the 1950's and 1960's had their own variety shows, nowadays they have their own podcasts
Thanksgiving Ad From Life Magazine
I'm grateful to all the Freaks that paved the way through these times.
It’s clear: Thanksgiving is delicious and it brings people together. But once the day is done, there are usually leftovers, no matter how good the food was or how many people attended.
Don’t get me wrong, having leftovers is in no way a bad situation to be in. For many, it becomes a chance to extend the celebration, like Ross from friends used to do when his sister, Monica, would make leftover turkey sandwiches with what he used to call a moistmaker – an extra slice of gravy-soaked bread. Anyway, Ross is far from the only one who gets to enjoy a delicious sandwich once Thanksgiving is done, as 44% of people say they use the leftover turkey to make sandwiches, too.
Thanksgiving Ad From Life Magazine
Vintage Thanksgiving
1955 Mccormick Spices Thanksgiving Advertisement
If this list is making you too hungry, but you want to continue in the Thanksgiving spirit, check out this list on Thanksgiving decorations for some ideas on how to make your home even more festive for the holidays. Happy Thanksgiving!