"I definitely share a broader range of things than I did initially - I realized a momentary break from the world to enjoy a meme, a tweet, or something random that sparks joy really helps nourish the soul," Elle, the founder of the page, told Bored Panda. She revealed to us that she started 'Very Important Positivity' years ago to "stay connected to my audience after leaving my previous page," which was called 'Wholesome Memes.'

Bored Panda was curious to get the VIP page founder's opinion about the reason for the content's success. "I think content that feels good resonates with the joy that exists within us. When we create and share our experiences, it makes them bigger than ourselves—there is no better feeling than making someone laugh, feel lighter, or remain hopeful," Elle said.

"People enjoy content that allows them to forget about negativity, current events, and politics, and enjoy things that make them feel calmer and happier."

According to the creator of 'Very Important Positivity,' the secret to happiness and optimism during tough times is to stop looking for something hidden.

"I find when I look within and face my pain, stress, or sadness, I’m able to create something that helps myself as well as others, it makes my life worth living. Tough times open the door to peace when you radically accept yourself. You already have what you need inside—joy, optimism, love are an accessible part of you, and when you let them take over, you’re unstoppable. Simply be!"

Over 600k people follow the ‘Very Important Positivity’ Facebook page for a source of laughter, wide smiles, and truly heartwarming content. Life’s never easy, but some periods of time are tougher than others.

The past few years, in particular, have been very difficult for a lot of people. Naturally, many folks might be feeling exhausted not just physically but also emotionally, mentally, and even spiritually. And while some soul-healing memes aren’t the solution to all of life’s problems, they might just restore a bit of your faith in humanity and make you feel better about the state of the world for a few minutes. Heck, they might even inspire you to be kinder than usual today.

Here at Bored Panda, we genuinely think that laughter and (realistic) optimism can help people get through the darkest of times. It’s about finding a balance where you’re hoping for the best and taking actionable steps to make things better, while avoiding toxic positivity and total pessimism.

It’s fine to be realistic about what we can and cannot change. Healthy, even. But it’d be wrong to equate that to feelings of powerlessness. Small acts of kindness reach farther than we might expect them to. Kindness begets more kindness. And small collective actions towards a brighter future add up very quickly.

When we give others a helping hand, we’re also taking care of our happiness at the same time. The friendly team at ‘Action for Happiness’ explained to Bored Panda during an earlier interview that there are 10 keys to happier living: “Giving, relating, exercising, awareness, trying out, direction, resilience, emotions, acceptance, and meaning. We are likely to be happier if our lives have direction, meaning, and purpose and if we are part of something bigger than ourselves.”

If you’d like to invite more kindness into your life and don’t know where to start, you can always the people closest to you. Perhaps you might be able to help your neighbor with something. Or volunteer in your local area. Start off small, focus on the things you’re grateful for, and look for opportunities to lend someone a helping hand.

“When we do things for others it activates the reward center in the brain, so when we give a gift it feels the same as receiving a gift," the team at ‘Action for Happiness’ told us earlier, adding that kindness is the “social glue that keeps us together” as a society. Humans are a very social species after all.

Some ideas for being altruistic range from giving money to charity and donating to a food bank to volunteering for a cause or leaving a food package or a cheery note for an elderly neighbor. It all depends on the time and other resources you have available.

“All of these actions help others and boost your own happiness and if we are happier, research shows we are even more likely to help others,” the AfH team said.

It’s perfectly fine to ‘fake it till you make it’ if kindness doesn’t come naturally to you or if you constantly think about the rewards of helping others. It’s a skill that you can learn. 

“Maybe at first, you start out doing things to help others only to get attention and praise, but you will find that doing things for others helps you feel good and when you see people’s responses. Once you see the difference you can make in the world and to your own happiness and altruism can grow naturally.”