"The stereotype tends to be that 'Soviet = gray,' but it is truly anything but, and going down the Soviet content rabbit hole can be a rewarding and addictive experience," Varia told Bored Panda.

"There is an infinite amount of humor and beauty to discover. And on a separate level, the historical propaganda visuals are highly topical in today's world—people make connections to what is happening today in politics, in international relations, in society... It's fascinating to look back and see certain parallels. For example, Soviet vaccine campaign posters have been a particular hit in recent months," she noted that history tends to repeat itself.

"Soviet Visuals is a time capsule of the past. It is most definitely not about promoting the Soviet regime or even justifying its existence. I think the overwhelming majority of our followers understand that. That said, someone on the internet will always feel insulted: in our case, the ratio of complaints is roughly 50/50 between 'you are not pro-Soviet enough' and 'you are not 'anti-Soviet enough'. For me, this means that we are in the right place," the founder of 'Soviet Visuals' explained a bit about the online community.

Since launching the project, Varia has published a book, founded a small online store, and written up the entire history of 'Soviet Visuals.'

The ‘Soviet Visuals’ project is very popular on Facebook, with over 824.7k followers waiting for the newest updates. The page has over a third of a million followers on Twitter, as well as a further quarter of a million on Instagram.

The brutalist architecture, avant-garde art, and quirky photos all draw in quite a crowd. The project has fans all over the world, including from inside the former USSR, as well as elsewhere. ‘Soviet Visuals’ calls itself the “internet's largest social archive of visuals from across the former USSR.”

The Soviet Union has its roots in the 1917 Russian Revolution and the Russian Civil War. The USSR was formed in 1922 and was controlled, on all levels, by the Communist Party until eventually collapsing in 1991.

At the height of its power, the USSR encompassed 15 republics: Russia, Ukraine, Georgia, Belorussia, Uzbekistan, Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Tajikistan, Latvia, Lithuania, and Estonia. Anyone who’s opened up a history book likely knows the extent of repressions that many living in these republics faced on their way to independence. The USSR has a legacy of violence that cannot be erased.

TikTok star Alyssa, who lives in the US, but is half Russian and half Ukrainian explained to Bored Panda that many outsiders are awestruck by how direct Russians are in how they communicate.

“In my experience, Americans who visit Russia are surprised at how directly Russians communicate. Russians say what they mean and don’t go out of their way to cushion your feelings the way that Americans are trained to do. Russians tend to value ‘honesty’ over ‘niceness,'” she said, adding that one way to bridge any culture gap is through food. “Lots and lots of food. Burgers and borsch.”

Meanwhile, the moderators running the ‘A Normal Day in Russia’ subreddit shared with us that there is a constant challenge when it comes to stereotypes. Russian culture is often seen as one-dimensional in some parts of the world.

"We are trying to steer away from negative content and try to highlight the actual normal day in Russia, the beauty of the country, and the people who live there," they said.

"Russian people are direct, they will not hide their feelings and they will tell you what's on their mind, without sugarcoating. Yet, they will welcome you with open arms and treat you as part of the family.”

Some internet users have an overly romantic, naive, and unrealistic view of what living in the Soviet era was like. "If we go back in time where socialism or communism were at their prime, we can see that the top of the head of the system was corrupted and that resulted with the fall of the system," Angel, the founder of 'Humans of Capitalism,' told Bored Panda previously.

In their view, developing technologies might bring about "automated communism where machines will produce, deliver, and take care of food supply, clothing, health."

They said that this kind of mass automation could be an extension of what is happening right now and could lead to even more major layoffs.

“The idea of getting free food, water, health, clothing, is nice and, in reality, if we take a closer look at the current system we can see that more people are let off and replaced by machines. For example, we can see that McDonald's workers are fired and they have been replaced with machines that work on touch or by sound and they take orders, forward orders to the employees, etc." According to them, the main question to answer would be who would manage and maintain these automated processes.