There's a subreddit called 'Beetlejuicing' and I have to admit, upon hearing the name, I thought it was some sort of twisted community dedicated to tormenting insects. Thankfully, I was wrong.
According to internet culture encyclopedia Know Your Meme, the term actually describes a commenting phenomenon observed online when someone replies to a post or comment with a username that is contextually relevant to the topic of the discussion at hand.
It sounds clunky, but believe me, it's much simpler and funnier in practice. Especially when it occurs by coincidence and the commenter is unaware of the connection. So continue scrolling and check out our favorite posts on the subreddit!
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Me Too
Tears Of Joy
Probably the earliest somewhat official mention of the term occurred on April 4th, 2010, on Urban Dictionary, when its user tankedgirl submitted an entry for "beetlejuiced," defining it as a phenomenon that occurs when a person appears after they have been mentioned several times in conversation.
The earliest known use of "beetlejuicing" in reference to a thread was posted in the r/AskReddit subreddit on January 13th, 2013. There, Redditor bigfrank84 replied to a comment containing the name "Big Frank," to which another Redditor, tynosaur, responded "One of the best instances of Beetlejuicing I've ever seen."
Beep Beep!
Im So Happy For Them
This Was His First Comment In Over A Year
The word itself is derived from the 1988 American horror comedy film Beetlejuice.
It has a scene where the titular ghost explains to the protagonist Lydia Deetz that she can summon him anytime by repeating his name three times.
"I can't help you from this side, but here's how we do it. So simple. Say my name three times," the ghost says. "That's all. I'll be all yours. Then I'll bring you over here in style."
True Beetlejuicing
Someone Should Probably Get Them Off Of The Floor
Balloon Cop
Obama’s Tie
The subreddit 'Beetlejuicing' was created on the same day tynosaur made the aforementioned comment.
In the nearly decade that has passed since then, it has grown into a community of 469K members and that number puts it among the top 1% of subreddits.
Busted
Found On Twitter
In A Thread About Ridiculous Rules From Your Childhood
Found In An R/Askreddit Post About Go-To Never-Fail Jokes - 6 Yr Old Account
But self-reference is spread far beyond internet comments. For instance, a picture could be considered self-referential if it contains a copy of itself and a piece of literature could be considered self-referential if it includes a reference to the work itself.
Well Well Well
MUSTARD (Story time! Once I covered a sandwich in mustard with my sister and I was going to throw it away, but my dad made me eat it. But at least I didn't waste food THAT much that day :D)
Jack Grey
Jack White looks like Johnny Depp and Gary Oldman had a baby :O
I Would Trust Them
Just Your Own Personal Friendly Neighbourhood FBI Agent
In philosophy, self-reference is primarily studied in the context of language and is to a large extent centered around paradoxes.
A paradox is a seemingly sound piece of reasoning based on apparently true assumptions that leads to a contradiction. One of the most popular examples is the liar sentence: "This sentence is not true."
Found This Gem A While Ago
Kobe Can’t Relate
Mortal Womat
Found Over On /R/Funny
Self-reference within language is not only a subject of philosophy but also a field of individual interest in mathematics and computer science, in particular in relation to the foundations of these sciences.
However, is there anything that makes a concept come to life more vividly than silly internet jokes?
I’m Sorry
Twitter Beetlejuicing
Spider With Some Self Confidence
I've Seen Everyone Screenshoting Matthew, Where Is Not-Matthew Love?
Became A Superhero 3 Years Ago
Flip On The Tele
Do I Get A Free Tesla?
I wonder when Elon Musk will buy Bored Panda and run it into the ground?
̶S̶a̶n̶t̶a̶ ̶C̶l̶a̶u̶s̶e̶ ̶i̶s̶ ̶c̶o̶m̶i̶n̶g̶ ̶t̶o̶ ̶t̶o̶w̶n̶ Elon Musk is coming to Lithuania
Load More Replies...they're tryna say "could've" but apparently don't understand contractions...
Load More Replies...:(
Don't mind me, just covering an akward comment... What's your favorite fruit guys?
The Banana Has Spoken
Is this not largely people making up accounts with appropriate names to complete the joke, rather than the other way round?
Is this not largely people making up accounts with appropriate names to complete the joke, rather than the other way round?