Pin-up girl photoshoots were a dime a dozen in the late '30s, but Bruce Mozert changed the game with his revolutionary underwater photography scenes.

The American photographer exploded into the mainstream media in 1938 with his interesting photos of pin-up models reading, cooking, and drinking champagne on the ocean floor. Mozert built a waterproof casing for his camera and used condensed milk to create the amazing 'smoke' effect seen in one of the beautiful photos since its fat content would cause it to rise. His project may have been a low budget one, but it was definitely high on inventing new photography techniques.

The black and white photos captured became promotional tools for Silver Springs, the location of the shoot. They helped increase tourism to the coastal city in Florida, known for its crystal clear waters, and jumpstarted Bruce Mozert's career in photography.