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The human population is consuming more than it ever used to, and at a quicker pace than the planet's resources can regenerate. At such a rate, we will need 1.7 Earths to maintain our levels of consumption. This makes it absolutely clear that if we want to keep living on this planet, our habits need to change.

Therefore, Gen Z is taking matters into their own hands with the ‘underconsumption core’ trend on TikTok. Tired of influencers proudly displaying hundreds of skin care products and clothing pieces, they are showing their own well-used products and modest wardrobes. It’s their way of saying that we need to consume less. Otherwise, soon we won’t have a planet to live on.

Scroll down to find ways to cut costs and help the Earth, and be sure to check out a conversation with crochet designer, upcycler, thrifter, and founder of Studio Lieselottie Sophie Klein from Budapest and TikToker Lisa, who embraced minimalism and participated in this trend. Some of their ‘underconsumption’ examples can be found below, too!

#1

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Damned_Cat
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love those little, tiny jelly jars. They're perfect for when there's just enough left-over dip or salsa for a work snack the next day.

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Steve Robert
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've always done this. There's always a couple of days of whatever trapped inside!

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To learn more about why the young generation felt the need to break the overconsumption cycle and how others can do that too, we reached out to two Gen Z representatives who do their best to consume less and shared their experience on TikTok.

Crochet artist and thrifter Sophie Klein from Budapest told Bored Panda that she has been on this journey for the last 6 to 7 years. “I started when I moved out for the first time and had to make a lot more decisions about what and how I consume. The constant talk about global warming and how we destroy our planet with our consumerism made me very anxious, so I decided to change something about the way I live.”

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#5

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Jen Samara
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We do this too! Same with other plastic bags, we also use those to line trashcans.

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#6

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Diane Tucker
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yup. I've used the same blow dryer for twenty-odd years. Still has teeth marks in the cord from the dear family dog that passed away in 2009. Dryer still works just fine.

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At first, she was tempted to dive in head first and go zero-waste, but she quickly realized that putting so much pressure on herself might deter her from sustaining such a lifestyle. 

“So I decided to only buy second-hand clothing because the fashion industry has one of the biggest negative impacts on our environment. I'm also trying to produce less trash, using reusable things like jars and containers, tote bags instead of plastic, etc.”

#7

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Lyoness
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I will never understand the Stanley cup thing. It's a biga** thermos. What s the big deal?

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Huddo's sister
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I got my tv in about 2009! Still runs perfectly but my dad thought it was too small so we use a larger one in the lounge room (though not too large, because the gap in my tv cabinet is not that big). I don't think I've ever bought new tech unless they old one had broken.

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#9

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Lyoness
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

One in one out and thrift. It's actually really convenient. You drop off your donations, then shop.

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Sophie decided to participate in the ‘underconsumption core’ trend because she believes that it has the power to change the way people view consumerism. “It takes us out of the constant flow of advertisements we see on social media and hopefully inspires people to change their consumer behavior because we tend to rely on the dopamine we get from new things to make us happy, but as we all know, that’s not what gives us satisfaction long-term.”

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She also mentions, “It was very refreshing to see people doing the polar opposite of what most influencers are doing on social media (selling).”

#10

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Lene
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have sometimes used an empty bread bag as my lunch bag. But... how big is OPs lunch to have it in a shopping bag!?!

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Kallen Kneeland
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can buy good quality once; or buy cheap and replace often. Sam Vimes said this MUCH better!

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Brian Droste
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have been using the same towels for at least 10 years. The end edges on some of them are frayed but still usable. I had to replace some of my wash cloths because of getting worn down beyond being usable.

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Meanwhile, TikToker Lisa has been living this way out of necessity for the majority of her life. “I was taught to use up everything we had before buying new stuff and to be very mindful of what we buy! I wanted to share my thoughts on the „trend“ since I’ve noticed a lot of people in poverty or lower-wage classes get judged or shunned because of what they call a „frugal“ lifestyle, and I wanted to say that it’s absolutely okay to fully use your things until they aren’t usable anymore.”

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Huddo's sister
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have multiple, because they were gifts, but like candles, I don't use them much. I mostly kept the ones I did (donated a few others) because I collect bottles and these look nice. One though I love because it reminds me of being a teenager (I got it for my 14th birthday).

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Lyoness
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If they stretch out toss them in a bowl with boiling water. Ta daa! They go back to normal size/stretchiness.

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HI, I'M A SHOUTY MAN
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Or if you buy/are gifted a product with nice packaging, reusing the packaging! My sponge dish thing is an old hummus container, but it was ceramic and if you think I'm chucking that out?

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She also agrees that this trend, which might not look serious to some, has the power to convince others to be self-aware about the products we already have. She has even seen people starting Project Pan/NoBuyMonth ever since ‘underconsumption videos went viral.

#16

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Lene
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A makeup bag is any bag with makeup in it. Just as a diaper bag is any bag with diapers in. A lunch bag is any bag with lunch in.

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Brian Droste
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had to get a new phone a few months ago in part because my battery wasn't holding a charge. Probably lasted me at least 5 years, maybe longer.

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Data1001
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you use cloth instead of paper towels for all the things you'd use a paper towel for, I should think you'd spend more money on laundry than you would for a big pack of paper towels (which you can get relatively inexpensively).

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”Project Pan/NoBuyMonth is a project where you don't buy anything new for a set period of time, usually a month, and try to use up as many products as you have until you reach the „Pan," the metal in which most make-up is filled in,” Lisa explained.

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S Bow
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Five years? I have jeans three times that old. Take care of well made clothes and they last. Buying clothing because it's trendy is gross consumerism at its worst.

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The advice Sophie has for anyone wanting to cut costs and help the planet is to reflect on what they’re consuming too much of and what they’re willing to change. “Am I able to eat less meat? When I go shopping, what is the thing that creates a lot of trash? Can I easily exchange plastic bags, cups, and boxes for reusable items? Do I really need the latest microtrend, or can I make do with the piles and piles of clothes I already have?”

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Auntriarch
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Someone put a dining table out for the bin men, so we rescued it. Fits the space and vibe perfectly and extends with two extra leaves if necessary

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Lisa suggests making lists and thinking about what one actually needs on a day-to-day basis. “I would also recommend NoBuyMonth or Project Pan since it's a fun challenge but also makes you a bit more mindful of the things you use, and it gets exciting whenever you fully empty a shampoo bottle, for example!”

#25

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Bat cat in a hat
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My nonna had hers for 60+ years, the only thing that needed mending was the handle (which my nonno fixed with wire and solder). Mine is going on 15 years.

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1brokegirl
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Depending on the issues probably could of bought a couple cheap hinges! Do like the way it looks tho'

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“Repurpose clothing or donate to your local thrift store or shelter!” she adds. “I used to have an abundance of clothing, which I wouldn’t get to wear everything since I had so much! I donated over 70% of it to a local charity store and gave the rest to my friends and family!”

Lastly, Sophie concluded by saying, “It’s a process, and trying to be perfect from the start puts a lot of pressure on everyone, so try to change what you can, and you will automatically take on a less consumption-focused take on life.”

#32

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DEW
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm a little afraid of your foundation. Looks a little scary to me.

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#33

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Leanne Hailes
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You must have other bottles of lotion too????? 1 16 OZ bottle, every day, whole body, for 2 years, not possible 🧐

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MartiBob
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

5 years?! Lol, that's laughable! That was just yesterday! I've got socks older than that!

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#36

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ucp
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I live in England, so I need a coat for when it’s mild and wet, one for when it’s cold and wet, and one for when it’s just cold (not really, it’s always cold *and* wet)

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S Bow
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Or you could make your own cold brew instead of buying a bottle. It's not difficult.

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Note: this post originally had 52 images. It’s been shortened to the top 40 images based on user votes.

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