While thinking about one social media company having a profile on a competing social media platform is making my head spin and my nose bleed, it makes a lot of sense when you think about it.

It’s all about reaching out to the largest number of people possible. So not making an account on your competitors’ sites would be a mistake. Especially when they’re using your platform to promote themselves. And a bit of friendly rivalry is always a good thing for growth. Both personal, and financial.

You could write entire books and research papers about why Twitter is successful. Some praise its accessibility and simplicity of design. While others point out that it’s a great tool for businesses to communicate with their customers.

Meanwhile, some people believe that Twitter is a place where strangers yell at each other and the lack of moderation degrades the value of the content by creating echo chambers. Though that lack of moderation has been changing recently and being replaced by stricter censorship rules.

Whatever you might think about Twitter, it’s here to stay for a long, long time. And it’s going to keep on picking out the most awesome tweets for us to enjoy. You can be sure Twitter’ll be sharing them. On Instagram.