What happens when you have to create an advertising project about cars, but you don’t have a crew and have only toy cars (1:43 scale)?

I got a referral from Nissan to photograph model cars as if they were real. I accepted the challenge!

I really love these situations! Toy photography is special because I can do everything that is in my mind. There are no limits for these car ads! If I need snow, I make it. If I need rain, desert, streets, or anything, I can create them!

I spend hours and hours creating miniature worlds with as many real elements as possible (e.g. smoke and dirt). Most of the car photos took me 7 to 12 hours each to complete.

While it would be easier to fake things like motion blur using Photoshop, I actually captured it on camera—the blur you see in the backgrounds and in the cars’ wheels wasn’t the result of digital manipulation.

I build real scenery and try to turn my photo ideas into reality. My main principle is that I don’t use Photoshop for manipulation. I do everything in front of the camera (e.g. motion blur, rain, dust, etc.) Of course, there are some cases when I can’t avoid this, but I always indicate which parts contain modifications.

Here is a previous post of my photography on Bored Panda.

More info: Instagram