Back in March, 8 Instagrammers from Denmark and Scotland (full list below) set off for a special kind of road trip from Edinburgh to the famous Misty Isle in the north west of Scotland in collaboration with Europcar UK.

Although these Instagrammers had been long term admirers of each other’s photography, they had never previously met face to face. This campaign enabled them to meet up in Edinburgh and embark on a journey together, combining their unique photography skills to create some truly striking imagery.

#MovingSkyewards was designed to showcase how having access to a vehicle enables you to fully explore some of Scotland’s most picturesque and remote locations. The images shot really capture people’s imagination on Instagram and inspire them to explore this part of Scotland for themselves. With over 180 photos posted and a number of impressions on Instagram only close to 2 millions, the response online has been magnificent, with people from around the globe having joined in on the #MovingSkyewards hashtag.

Instagrammers Involved:
Hanni Gharib
Thomas Søndergaard
Steve Oates
Ruairidh McGlynn
Fedja Salihbasic
Maria Fynsk Norup
Sidsel Hartlev
James Wright

More info: blog.europcar.co.uk

Old Man of Storr – Isle of Skye – Steve Oates

Driving on the Isle of Skye – Hanni Gharib

Eilean Donan Castle – Ruairidh McGlynn

Neist Point Lightouse – Steve Oates

Racing to The Old Man of Storr – Maria Fynsk Norup

Kilt Roack Waterfall, Staffin – Steve Oates

Somewhere near Neist Point – Isle of Skye – Ruairidh McGlynn

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