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This Billboard Campaign To Promote The New Grinch Movie Is Hilariously Roasting Various Cities Of America
The Grinch is back, and he's meaner than ever! The Christmas classic remake landed at the box office on November 10th and was a big hit. Its debut earned $66million during the opening weekend. The movie owes its success to a snarky billboard campaign which went viral across social many media platforms, demonstrating a great advertising example that not all of the commercials or movie posters have to be positive or uber happy. These print ads were targeted at the citizens of such cities like New York and Los Angeles. They definitely couldn't turn away when they saw green billboards showing this grouchy character frowning at them and making mildly-offensive commentary and even some pretty savage roasts. And despite being mean, these ads were completely on point and managed to reach a surprising target audience - millennials. According to Hollywood Reporter, 18 percent of ticket buyers on the opening night were between ages 18-24. Scroll to see the best movie posters for The Grinch movie!
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Aileen Cawlfield 6 years ago
So funny to see all the other signs that make the movies seem so epic, and then there’s the Grinch and that simple, totally unrelated statement but it makes me want to see the movie so much more.
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Matt Richardson 6 years ago
Sadly retirement is but a dream, the sad reality is I will probably be working from beyond the grave.
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Final score:
36points
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Ruby Brook 6 years ago
The first one where you can see the top of his head! Can someone please tell me whats going on up there?
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Final score:
23points
Mika Hutton 6 years ago
Ahh, I'll have to go take a picture, but the one next to our office in Denver says "I've seen rockier mountains."
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What do you think ?
Night Owl 6 years ago (edited)
One of the billboards is wondering about that too
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Andrej Troha 6 years ago
One of the worst Photoshop jobs I've seen in months. On pic #21 they didn't even bother to use Magic Wand to select tree leaves and create a new layer.
Sergio Bicerra Descalzi 6 years ago
I think is a funny idea, but sadly you're right, totally fake
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Night Owl 6 years ago (edited)
One of the billboards is wondering about that too
Load More Replies... Andrej Troha 6 years ago
One of the worst Photoshop jobs I've seen in months. On pic #21 they didn't even bother to use Magic Wand to select tree leaves and create a new layer.
Sergio Bicerra Descalzi 6 years ago
I think is a funny idea, but sadly you're right, totally fake
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