This is a great idea, why are people getting so worked up over different colored band aids? If they offend you that much, just don't buy them

Personally find it good for kids or anyone concious of band aids being visible. I need to use plaster offen on my fingers and making a visible statement don''t bother me anymore. That's the thing it used to bug me and with all the virus or possible infection from open wounds. Inclusion in safety matter too, just like in tight

I really didn't know this was an issue...is the world really that sensitive?? Maybe I didn't notice since all my band-aids have Spongebob on them.

Best. Ad. Ever.

I'm white. When i cut my finger I use funny plasters, but when I wear high-heels and have a blister, then I go for natural skin tone plaster, otherwise it doesn't look professional at my work place. It has never came across my mind that plasters were not available in different colours. Great idea, great move. We all like options

For everyone who doesn't understand why this is important. No, it's not a bunch of touchy sensitive people getting upset about something trivial. It's not people looking for racism. Out of all the racially discriminating things that have existed in the past 100 years, the bandaid thing is very small, but it's still significant. The reason white people didn't ever think about bandaid color was because the color was always supposed to suite our skin, the bandaid blended in. For black people, bandaids never matched their skin, it never blended in. (The analogy: black people didn't feel like they blended into society.) Bandaid color isn't a problem when your skin matches the bandaid. Kind of like, 'money isn't a problem when you have it'. Black people had to fight for mainstream products to cater to them for a long time. Before the 70s, brown makeup foundation was a limited source and not mainstream at all. You must see that there was a problem with that. Many African Americans have been here as long as or even longer than many white people, they belong here, they are fully American, yet the country took its time in accepting this fact. There's still evidence of discrimination from the past. Beige bandaids are remaining evidence that America was only concerned with white people for a very long time.

ok ok i might be dumb but why don't we just use clear bandages/plasters? that's just my opinion but that's pretty diverse isn't it?

they ought to have done this at the time of invention of these things, it's purely logical as everyone even those part of the "white" race has different complexions. why does tesco have to make a song and dance of it with all the ads though? to give themselves diversity points. I'd be more impressed if they simply released them without all the self accolades, now people are gonna feel awkward buying them.

They gonna do bandages too then?

Now we need some for pale skinned caucasians too, those pink plasters don't match anyone's skin tone.

How about we get some of these for Australia??

But what will white far leftists weep over now?