We’ve got a theory that the reason why ‘Technically the Truth’ is so successful is because of the type of humor they use in their posts. Specifically, dad jokes! And who doesn’t love a good dad joke?

Scientifically speaking, dad jokes are bound to have lots of fans because they rarely (if ever) offend anyone by their very nature, comedian Paul Seven told the National Post.

They’re also ‘clean’ and require almost no extra context to get, as The New York Times points out. And the more accessible the jokes, the more fans you’re bound to get. However, comedian Seven also points out that stating the truth can and will offend some folks.

So ‘Technically the Truth’ is somewhere between (technically) the truth and dad jokes, having a ton of fun in the comfortable digital nook it’s carved out for itself.

Rule-wise, the subreddit puts a lot of emphasis on quality. So reposts are out (unless they’re older than 3 months) and you can actually get a temporary ban if you share certain controversial posts again.

The community also incentivizes its members (or ‘truthers’ as they’re known on the sub) to actually make good content and avoid ‘low effort’ and ‘lazy’ statements and titles. And it looks like it’s working because the quality’s great (and the member count proves it).