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The chance that these floral farm dresses that objectively look like the last thing you’d wanna wear are sold out at Targets all over is a high one. And it’s not because people have damaged their fashion sense for good after spending prolonged periods of time in quarantine (although that would be a fair reason), but rather because the #TargetDressChallenge is going viral.

It all started when someone pointed out that a bunch of long dresses at Target look like “people just lost the farm after locusts ate their crops” but in the pandemic world. And this is where it got fun.

People went in for a full pandemic farm, aka Little House On the Prairie, look by posting their pics in the dress while carrying livestock, working the land, and doing other typical farm chores. It soon blew up into a viral trend with entire families getting on board for a much-needed laugh.

Image credits: Lorca Damon

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#1

Target Dress

Target Dress

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    #2

    My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

    My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

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    To find out more about this new viral challenge, Bored Panda reached out to Bre and Matt Bogert, who joined forces in some of the very best shots submitted to the #TargetDressChallenge. Their humorous pictures have since gone viral, amassing 5.3k reactions, 2.7k shares, and 1k comments on Facebook.

    When asked what they thought of the infamous Target dress, Bre said that she first saw the Target dress challenge on one of her farm or chicken-related groups on Facebook. As for the infamous prairie dress, she had seen it in the store. “I did a double-take and thought... WHAT!?”

    “Once I saw a husband having participated, I showed my husband, who laughed just as hard as me. His initial reaction had a few eye rolls, but then hilarity ensued,” Bre explained.
    #3

    We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

    We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

    I had no problems looking this mean and crazy but Meliyah had a hard time not laughing.
    Thanks to Lexi for the photography. She didn't have a target dress so she missed out.
    Gilead won't be taking over this damn homestead anytime soon!

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    #4

    As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

    As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

    Amazingly, he saw the dress hanging after being washed and came up with the idea himself, no inspiration or alcohol or coercion needed!

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    When asked how she managed to convince Matt to dress up for the challenge, Bre confessed that “there wasn’t much convincing after my 8- and 10-year-old sons saw the shoots and started egging him on.”

    “My almost 10-year-old asked him to do it for his birthday present (we did the shoot on his birthday!) and—off to Target we went! He’s 6’8” tall and 300 pounds—we didn’t think we would find a dress, and that XXL was a little stretchy and it fit like a glove,” Bre laughed.

    The dress was supposed to be floor-length, but “as you see, a little knee was shown,” she added.
    #5

    No Chickens Were Harmed During This Photo Shoot

    No Chickens Were Harmed During This Photo Shoot

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    alisonedwards1012 avatar
    Alison
    Alison
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The guy looks like it's first time he's seen a camera 😂

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    noemiehoutekie-nda avatar
    Noemie Houtekie-N'Da
    Noemie Houtekie-N'Da
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    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    "Aye what is that witchcraft you is hitting us with? Super fast at making paintings, you say? Take that unholy devil nonsense away from our humble abode! Away with ya, SCRAM!"

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    cathithomas avatar
    Cathi thomas
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Lmasssso! I love this so much! Thanks for the laugh because we all need it !

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    connie_walker avatar
    Connie Walker
    Connie Walker
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I listening to The Dead South as I’m viewing these posts. It was just a coincidence, but soooo appropriate. These are hilarious.

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    Myra Groenewegen
    Myra Groenewegen
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That red dress actually looks a fair bit better than the all the others. It's much better fitting, has finer ornamental top pleating than the others and actually has a winning colour. Very modern goth meets red riding hood! Not all these dresses are punchlines.

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    juliaa1960 avatar
    Julia Atkinson
    Julia Atkinson
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    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Ted Kaczynski really let himself go when his girlfriend left him

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    sharronlynnparsons avatar
    sharron lynn parsons
    sharron lynn parsons
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Love the girls dress, these shots look, authentic , you need a sense of humor, one Halloween, my husband, at 6\3, me 5/3 and we borrowed clothes, he fit his sisters dress, make up, me in black pants and jacket, I never thought he would have co/operated, many years ago, I still have the photo !!!

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    Nene Hughes
    Nene Hughes
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I can almost hear the conversation "We lost Ma and my two brothers. They died from consumption"

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    dmarsh avatar
    Daniel Marsh
    Daniel Marsh
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Some of these look very frumpy, but I think the young woman in this one looks very nice in that dress.

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    itsallgood avatar
    ItsAllGood
    ItsAllGood
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    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Was Target out of longjohns? Cuz its cold in them there certain private parts...

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    lynn-w-sun avatar
    elemental
    elemental
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    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    that guy looks like a viking that just raided a target and didn't realize that fancy orange tunic was actually a dress for farmwives.

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    rdshultz avatar
    Ruth Shultz
    Ruth Shultz
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    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    You two look so funny! Are you going to use that axe of yours on that poor innocent chicken?

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    Allaiyah Weyn
    Allaiyah Weyn
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    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Somehow he transforms that Sarah Plain & Tall/Little House on the Prairie/Victorian school marm dress into a manly medival Russian tunic.

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    PandaPiñata
    PandaPiñata
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    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    No Chickens Were Harmed During This Photo Shoot. What happened AFTER the shoot is a different story.

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    Erin F.
    Erin F.
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    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thanks, Alison...I just spit my dinner all over this nice cream-colored rug in my living room. Saw that axe and it was just too much...

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    Nugget
    Nugget
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This ones great! Put it in black and white and it could pass as the olden days easily!

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    CB Nohate
    CB Nohate
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I shouldn't find thus attractive yet that beard and dress combo is not bad but not that bad.

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    JD Lee
    JD Lee
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That dress fits that burly man a little too well. I’ve heard designers design for a boyish figure but COME ON! Ladies can’t compete!

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    James DeBorde
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    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe the hatchet isn't for the chicken . Nice dress though .

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    Stella Wicker
    Stella Wicker
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If I ever came across someone wearing that and looks like him....I'm running..lol

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    #6

    From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

    From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

    At first I laughed when she and our boys suggested it, then I was like, ‘You know what!? The world has seen so much sadness and really bad stuff this year, my family has suffered some serious losses this year, it will make my boys laugh and maybe someone else. Plus, I love using our little farm for the shoot and making my photographer wife smile, you know? And, the boys are going to learn to make pillows out of the dress fabric when we are done—we all win. If you can make someone laugh or smile, why not!?’”

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    alisonedwards1012 avatar
    Alison
    Alison
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    He really loves that chicken, you can see if it his eyes. True love. Brilliant photo

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    The couple said that just like for many of us, their past year has seen some hard times, less laughter, and a lot of social discontinuity. “My husband’s family had been through a rough time recently with losing loved ones and once we realized how much joy this was bringing and light-hearted fun, the deal was sealed.”

    And since Bre and Matt live on a farm with goats, chickens, rabbits, and hounds, half of the job had been done already. Plus, Bre is a professional photographer who runs her website Bre Bogert Photography. “We didn’t need a single 'prop' (except the dress!)—It was a given…”
    #7

    Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

    Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

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    Jennifer Casey
    Jennifer Casey
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Seester, please take me with you. My broom has lost it's way, and the villagers are coming along quickly

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    #8

    Cutie Pie And Her Chicky

    Cutie Pie And Her Chicky

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    #9

    When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

    When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

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    #10

    Good Bye '20, Fling That Sh*t Behind You

    Good Bye '20, Fling That Sh*t Behind You

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    As for the feedback, besides the initial shock and hysterical laughter of family and friends, the feedback has been awesome.

    “We thought it would reach a few folks outside our chicken and farm groups, but not like this! We have had some very complimentary messages about my adorable husband (he’s taken, ladies, sorry!), but the best messages have been ones from folks who appreciate the humor in these isolating times.”
    #11

    It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

    It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

    I feel Margaret got a little bit risky in her decision to flaunt that racy lace seam. After all we are modest women out on the farmstead. Unwanted stares from the menfolk is unholy.
    Supplies were getting scarce. We needed to venture out for food. Trudging uphill, both ways in the snow as our ancestors once did. Margaret was able to keep us safe with her trusty 22 and her deadeye for shots.
    We were able to make dinner from an elegant goose that will feed the kin for a fortnight. We shall milk the goats (oops they’re boys) and churn some butter and feast.
    Lastly our local gymnasium allowed us to get some physical fitness in to keep up our health and our spirits.

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    #12

    Target Dress

    Target Dress

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    #13

    The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

    The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

    I am vexed, I say. The earth has been salted, the chickens refuse to lay. Donkeys born without a tail and other such ominous signs. But Providence has left me my solitary sister in poultry. And we stubbornly refuse to yield. So let the year two aught two one breathe it’s impotent fire. I stand or squat ready.

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    #14

    Target Dress

    Target Dress

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    #15

    Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

    Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

    I don’t reckon I’m ready to say goodbye, but I’d be lying if I said I didn’t have a hankering for some fresh bacon. These grits ain’t cutting it, and dine-in just ain’t an option round these parts anymore.

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    Many messages and comments that Bre and Matt received were from people who hadn’t laughed this hard since the pandemic started. "Some said that this was something they needed to see on a particularly hard day, and just thanking us for sharing some joy."

    And this wholesome feedback is what makes a challenge like this all worth it for Bre and Matt. “My husband and I both agree if we can make anyone’s day brighter (even if it’s him in a dress with our chickens or goats as the cause), then it’s a great day.”
    #16

    Target Dress

    Target Dress

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    #17

    Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

    Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

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    In fact, some people liked the model, aka Matt, so much that the couple even had some others asking if he’s single. “Other messages were from folks wanting to buy the dress (we told them we are making it into pillows to always remember this shoot!), and some other chicken breed-related questions.” Bre added that "there was one guy who even asked what kind of dog our goat was.”

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    #18

    Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

    Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

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    #19

    My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

    My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

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    #20

    Loggin'

    Loggin'

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    There’s something about the Target dress challenge which makes it particularly humorous in these gloomy times. “The meme we saw circulating about the locusts and losing the farm made us laugh so hard. When we saw those dresses in person, we HAD TO try.”

    Bre said that “seeing the men and women and kids dress in these dresses without a care in the world, hamming it up for the cameras, having fun with it—THAT is funny. Honest hilarity.” In fact, Bre, who’s a pro photographer, confessed that “75% of the shots I took were shaky because my boys and I were laughing so hard.”
    #21

    Target Dress

    Target Dress

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    #22

    Here I Come Bessie

    Here I Come Bessie

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    #23

    Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

    Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

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    alisonedwards1012 avatar
    Alison
    Alison
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This lady actually pulls this off very well. Such a beautiful photo

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    #24

    Carin' For Critters

    Carin' For Critters

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    #25

    Target Dress

    Target Dress

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    #26

    Target Dress

    Target Dress

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    #27

    Target Dress

    Target Dress

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    #28

    This One’s In The Pot Tonight

    This One’s In The Pot Tonight

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    #29

    Target Dress

    Target Dress

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    #30

    Target Dress

    Target Dress

    Melissa Tomas Report

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