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The chance that these floral farm dresses that objectively look like the last thing you’d wanna wear are sold out at Targets all over is a high one. And it’s not because people have damaged their fashion sense for good after spending prolonged periods of time in quarantine (although that would be a fair reason), but rather because the #TargetDressChallenge is going viral.

It all started when someone pointed out that a bunch of long dresses at Target look like “people just lost the farm after locusts ate their crops” but in the pandemic world. And this is where it got fun.

People went in for a full pandemic farm, aka Little House On the Prairie, look by posting their pics in the dress while carrying livestock, working the land, and doing other typical farm chores. It soon blew up into a viral trend with entire families getting on board for a much-needed laugh.

Image credits: Lorca Damon

#1

Target Dress

Target Dress

Melissa Tomas Report

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Toea Muresan Iulia
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

you laugh but I'm fat and these dresses give me some advantage :)

BananaAnna
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The length of the dress is a bonus in cold climates. However, dresses will never replace slacks for warmth. A lady's ultra-privates can get indecently cold without long johns under the dress.

Comfort Chandler
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’m scream laughing my head off !!!! I had this same experience—- they are horrible, BUT YOU ALL ARE AWESOME!!!!

Tricia Minnick
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nice color and so Kind not pull the feathers off the chicken but let a whole chicken be involved in the hat

Nadine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Upvoting this 'cause I think he deserves to stay at the top & I haven't seen any others yet!

Karen Baker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Productive hens!! Must be the dress and the muck boots combined

Calvan North
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These were probably made in China (like everything else these days), but are we sure they don't come from a cottage industry based somewhere along the Utah/Arizona border? That is the classic sister-wife look.

Diane Johnson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is beyond funny and has set my mood for the rest of the day! He's the perfect model!

Demongrrrrl
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have yet to see anybody look good in a maxi dress. That includes fashion models.

Juleen Lees
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Feed the chickens they said, they won't hurt you they said...those dang chickens think I'm a statue.

Linda Greg
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i am here to give my testimony about a doctor who save my life. i was infected with HERPES for than 2 years, I tried different doctors over a period of time but no one work, but when i came on the Internet i saw great testimony about DR USELU  how he was able to cure someone from HERPES virus with the help of herbal medicine I contacted him and he promised to cure my herpes virus.well i decided to give him a try, DR USELU put his best in it and gave me good and effective result just as he has promised. well after taking all the treatment sent to me by Dr USELU i went back to the Hospital for check up, and now i have been confirmed HERPES Negative. You can contact him if you have any kind of sickness like, HERPES, HIV, CANCER, PILE, HEPATITIS, DIABETES, and alot more you can contact him ON Whatsapp (+2347052898482) or Email dr.uselucaregiver@gmail.com

Begone Fool
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Fantastic! I immediately thought of Laura Ingalls when I saw these dresses.

Patience Always
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is great,but not only Targets carry these fine dresses,Old Navy also has a great selection,does this have anything to do with History repeating it's self.LOL 😂

isa alves
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

but... my gunnesax loving soul actually likes some of them noooo😭😭

Ron Warrick
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Some guys found the challenge a good excuse to wear a dress I suspect.

Tiana Groover
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In my humble opinion you're one of the few people who actually looks great in this dress

AG Carreon
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those Chickens are cool. They gave a bucket full of eggs, now they're hanging in a selfie pose, with their egg maiden in a Target original, while a few are in the background photo bombing them, and one is even getting in closer by hanging out on a rope, They are probably wishing that dress came in a smaller size😌😘🐔🐤

Janet Pattison
Community Member
2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seriously I've never bought an article of clothing at Target. Ever! They have by far the most ugly ridiculous clothes on the whole entire planet! But thanks for the laughs, the photos are absolutely hilarious!

Beverly Ashby
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love this article and I think Target should be made aware these dresses take fashion right back to the early 1800s. Target you can do better than this!

Nancy MacDonald
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

LMAO, You look lovely!!! Laughed so hard my heads hurts! Thank you!

Ryan Brodesser
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why does this dude look like he's an extra from " Fiddler on the roof? "

Janet Miller
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had two of these dresses back when Pier One stores sold Indian rayon dresses. Loved them both and wore them unironically. In 1995 or so and after.

Winifred Whiggzbee
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These pictures should all shine when they announce “The 12 Most Memorable Moments of 2021” on New Years Eve!! I wish I’d known about this earlier! - It would’ve been so much fun to do!!). Thanks y’all for your creativity and sense of humor!! :)

Winifred Whiggzbee
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The idea to do this is both genius and hilarious! Looks like Target purchased all of the Little House on the Prairie wardrobe that was stored in the back of the studio costume house and tried to sell it in their store. Oh! And I forgot about Mrs Santa Claus! - She really rocked those dresses!!

Ellie
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love all these dresses with tights and ankle boots. Apparently I have no taste !

no name
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i am a sucker for vintage clothes so i unironically like these dresses

no name
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i am a sucker for vintage clothing so i unironically like these dresses

gma
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

who in hell at Target came up with this design. Is he/she still employed?

Gracious Illustrations
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Please the group don’t allow me comment agin ma’am I sent you Friend request please accept it let talk about the logo design you wanna get done ✅ bet 🔥

Amy Copley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just because your fat, you don't have to resign to these dresses

Sharon Madsen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just saw some of these horrible looking dresses in a Dress Barn ad too. WTH

Kim Rademacher
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm not sure if it's the expression on his face or the feathers on his cap that makes this hilarious.

Xiante Dance
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is a beautiful hubby, posing gently with a lucky chicken, all for his wife, and to make the rest of us smile a little too..

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lenette green
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is the ugliest Little House on the Prairie looking dress, I don't care what size you are, I wouldn't be caught dead in it... Give me a break!!!

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    To find out more about this new viral challenge, Bored Panda reached out to Bre and Matt Bogert, who joined forces in some of the very best shots submitted to the #TargetDressChallenge. Their humorous pictures have since gone viral, amassing 5.3k reactions, 2.7k shares, and 1k comments on Facebook.

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    Alison
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    He really loves that chicken, you can see if it his eyes. True love. Brilliant photo

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    The couple said that just like for many of us, their past year has seen some hard times, less laughter, and a lot of social discontinuity. “My husband’s family had been through a rough time recently with losing loved ones and once we realized how much joy this was bringing and light-hearted fun, the deal was sealed.”

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    As for the feedback, besides the initial shock and hysterical laughter of family and friends, the feedback has been awesome.

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    #57

    Target Has Decided If We're Gonna Suffer A Pandemic We Might As Well Look Like We Just Lost The Farm After Locusts Ate Our Crops

    Target Has Decided If We're Gonna Suffer A Pandemic We Might As Well Look Like We Just Lost The Farm After Locusts Ate Our Crops

    Heather Smith Report

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    #59

    Target Dress

    Target Dress

    Melissa Tomas Report

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    #60

    I Had To, Even Though I Live In Canada, Where We Don't Have Target. Make Do With What You've Got, Right? Thankful For How Much Fun This Was! Also, Yes, That Is A Witch Hat I Threw In The Mix

    I Had To, Even Though I Live In Canada, Where We Don't Have Target. Make Do With What You've Got, Right? Thankful For How Much Fun This Was! Also, Yes, That Is A Witch Hat I Threw In The Mix

    Katrina Carreck Report

    #62

    So I Have Seen All These Target Dress Post And Remembered I Had An Old Dress I Used To Wear All The Time As A Kid ... My Daughter Wanted To Wear It And Do A Chicken Photoshoot Too

    So I Have Seen All These Target Dress Post And Remembered I Had An Old Dress I Used To Wear All The Time As A Kid ... My Daughter Wanted To Wear It And Do A Chicken Photoshoot Too

    Tricia Disbrow Report

    #63

    My Son Was The Photographer And Just Kept Saying "Y'all Look So Mean"

    My Son Was The Photographer And Just Kept Saying "Y'all Look So Mean"

    And also my chickens are not pets really, not like ones that wanna be held and petted lol. So it was humorous watching him when I came home and said "I need you to catch me a chicken!" We had SUCH a great time doing this.

    Nicole Ann Stone Report

    #64

    I Did It

    I Did It

    I bought the Target prairie dress. Then I immediately wanted to spin some fiber. It’s hard to get a true prairie vibe going when Ring notifications are chiming on my Apple Watch, but I can try.

    Crystle Ardoin Report

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    Summer Woodsong
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Well, no matter what else, you look great! I hope you had fun spinning!!

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    #65

    Target Dress

    Target Dress

    Melissa Tomas Report

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    #66

    What In The Laura Ingalls Is Target Thinking Right Now? These Dresses... I Tell Ya. Anywho...heres My Contribution

    What In The Laura Ingalls Is Target Thinking Right Now? These Dresses... I Tell Ya. Anywho...heres My Contribution

    It's been hard here at the homestead with the pandemic this winter. Each day I make my way into the outdoors and face the bitter chills that God has chosen to lay upon us so that I may tend to my chores and do for me and mine. The only thing that keeps mother at peace these days is to hear me play her a sweet rendition of Amazing Grace on ye old fiddle and on occasion Yankee Doodle if her spirits are well.
    Each day I make my way to the barn to distribute the hay for the cows. Sadly, upon arriving to the barn today I discovered that all the cows had frozen to death and I had to resort to milking the basset hound for survival.
    Let us not forget the children, for they did their chores and they did them well, so I chose to round up shown snowballs for today's extracurricular activities. Lastly it was time for me to clear the land, for my lover's wagon would surely arrive at any time. I shutter to think of his unsafe return.
    When the day was done I retired to the loft where I put on my best attire, let my hair down and indulged in a drink for rest.
    Amen hallelujah.

    Nicole Lambert Report

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    #67

    Generous Amounts Of Fabric And Large Skirt Helps Me Kick The Crap Out Of This Woodpile

    Generous Amounts Of Fabric And Large Skirt Helps Me Kick The Crap Out Of This Woodpile

    Lisa Eberly Schick Report

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    #68

    As It Turns Out, Farm Chores Really Are Better With A Target Prairie Dress

    As It Turns Out, Farm Chores Really Are Better With A Target Prairie Dress

    Mia Harris Cover Report

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    #69

    I Asked My Daughter (16) To Take My Pics. She Grumbled, Laughed, And Made Fun Of Me

    I Asked My Daughter (16) To Take My Pics. She Grumbled, Laughed, And Made Fun Of Me

    She must have texted my husband who then called and said I "done gone crazy." (Like, of all the things I put you through THIS is the thing that made you declare I've gone crazy?) They were mean about it. It hurt my feelings. My daughter took a couple, but it wasn't the fun photoshoot with cute pics I thought it would be. Here's the two I got.
    But, I complained to my book club and my friends said they'll take the pics when they come over Monday.
    Side note: my husband is a great guy and very supportive. He just doesn't have the same idea of fun as I do. He's not a farm person. He does it for me. My daughter, well, she's just a teenager.

    Megan Maher Report

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    Kim Rademacher
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That's daughters and husbands for you. Mine are the same. I hope the shoot with your friends was more fun!

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    #70

    When Supposed Fashion Forward Target Has Pandemic Prairie Dresses For Sale, You Buy One And Call Your Best Sister Wife To Come Over To Help You With Your Chores And To Be A Part Of The #targetdresschallenge

    When Supposed Fashion Forward Target Has Pandemic Prairie Dresses For Sale, You Buy One And Call Your Best Sister Wife To Come Over To Help You With Your Chores And To Be A Part Of The #targetdresschallenge

    Al Bird Report

    #71

    Target Dress

    Target Dress

    Carolyn Johnston Report

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    #72

    Pandemic You Say? Might As Well Look The Part! **disclaimer.. This Is Pretty Cozy**

    Pandemic You Say? Might As Well Look The Part! **disclaimer.. This Is Pretty Cozy**

    Tanya Gray Report

    #73

    Target Dress

    Target Dress

    Holly Strand-Rysgaard Report

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    #74

    Good Lord These Are Ugly,.. But Actually Quite Comfortable!

    Good Lord These Are Ugly,.. But Actually Quite Comfortable!

    Tara Paul Report

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    #75

    I Offered Her Cash Money To Wear The Courting Dress To Church Today But She Said She Doesn’t Want To Bring Impure Thoughts Into The Meeting House

    I Offered Her Cash Money To Wear The Courting Dress To Church Today But She Said She Doesn’t Want To Bring Impure Thoughts Into The Meeting House

    Tara Coombs Lohman Report

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    #76

    Alberto Helps Collect Eggs On A Chilly Winter Morning

    Alberto Helps Collect Eggs On A Chilly Winter Morning

    The year is 1821. Times are hard on the frontier. Fashion is worse.
    Thank you Target for taking me back 200 years. I had way more fun than I should have.

    Hillary Robinson Report

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    #77

    Hope This Never Goes Extinct

    Hope This Never Goes Extinct

    Brandy Ruiz Report

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    #78

    They Come In Handy To Chase Off The Qanon Nutjobs

    They Come In Handy To Chase Off The Qanon Nutjobs

    Sarah Mullins-Spears Report

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    #79

    Apparently We Are Ahead Of The Game Because My Kids Did The #targetdresschallenge Back In 2017 When They Were 2

    Apparently We Are Ahead Of The Game Because My Kids Did The #targetdresschallenge Back In 2017 When They Were 2

    Melanie Garland Report

    #80

    Just Get The Dress And Have Fun! It Has Pockets!! Pandemic Ready Since 2017.

    Just Get The Dress And Have Fun! It Has Pockets!! Pandemic Ready Since 2017.

    Anahi Zuydendorp Report

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    #81

    It Ain't So Bad And Its Comfy

    It Ain't So Bad And Its Comfy

    Nicole Estes Report

    #82

    I Had To Join In On The Fun! The First Time I Saw This Dress I Wanted It In Every Color❤️ Its Going To Be A Hard Winter... Thank You Target, Now I Can Do My Chores In Style And Comfort

    I Had To Join In On The Fun! The First Time I Saw This Dress I Wanted It In Every Color❤️ Its Going To Be A Hard Winter... Thank You Target, Now I Can Do My Chores In Style And Comfort

    Jennifer Long Report

    #83

    My Husband; Bless His Ever Loving Heart; Bought Me This Dress For Christmas

    My Husband; Bless His Ever Loving Heart; Bought Me This Dress For Christmas

    Hannah Kendrick Report

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    Summer Woodsong
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It may be odd, but it made you smile and I hear they have pockets!

    #84

    First, If You Don't Know What The #targetdresschallenge Is, You Should Stop And Google It If You're Confused--If You Like To Laugh, You'll Love It

    First, If You Don't Know What The #targetdresschallenge Is, You Should Stop And Google It If You're Confused--If You Like To Laugh, You'll Love It

    The world needs MORE laughter and less sadness these days. Every bit helps.
    I was told by a sweet friend about this and women & men have decided since Target started selling these old-timey dresses in the middle of the pandemic that if they are going to make us look like we just lost the farm after locusts ate our crops.... Then by all means...here ya go!

    Melanie Copeland Report

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    #85

    Dress To Impress Day At School. 'Merica!

    Dress To Impress Day At School. 'Merica!

    AmAsie Willison Report

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    A Random Panda
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This actually could be good to show your students historical clothing!

    #86

    Target Dress

    Target Dress

    Melissa Tomas Report

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    #88

    The Crops Have Died On Our Tiny Plot Of Land, But The Flowers Are Starting To Bloom

    The Crops Have Died On Our Tiny Plot Of Land, But The Flowers Are Starting To Bloom

    Jessica Blaemire Thaxter Report

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    #89

    En Months Into Quarantine And We Finally Got New Dresses. We Are Tending To The Livestock Tonight. Working In The Field With The Ole Horse And Making Sure The Pigs Are Fed. Teaching The Little Boy To Run The Farm

    En Months Into Quarantine And We Finally Got New Dresses. We Are Tending To The Livestock Tonight. Working In The Field With The Ole Horse And Making Sure The Pigs Are Fed. Teaching The Little Boy To Run The Farm

    Haley Thompson Report

    #90

    When There's A Viral Trend Of Photographing Yourself Wearing Target's Inexplicable Pioneer Dress Doing Pioneer-Type Things And Your Upcoming Book Features Pioneer Characters, Well...sometimes The Marketing Universe Lays An Easy Pitch Right Over The Plate For You

    When There's A Viral Trend Of Photographing Yourself Wearing Target's Inexplicable Pioneer Dress Doing Pioneer-Type Things And Your Upcoming Book Features Pioneer Characters, Well...sometimes The Marketing Universe Lays An Easy Pitch Right Over The Plate For You

    Amanda Wen Report

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    #91

    And People Wonder Why This Is My Favorite Group On Facebook And Why I Check It More Than My Own Personal Feed 😂 Thanks For The Fun Challenge, Laughs And Letting Me Know I’m Not “Crazy” For How Obsessed I Am With My Girls

    And People Wonder Why This Is My Favorite Group On Facebook And Why I Check It More Than My Own Personal Feed 😂 Thanks For The Fun Challenge, Laughs And Letting Me Know I’m Not “Crazy” For How Obsessed I Am With My Girls

    Randi Schovaers Report

    #92

    Boots Should Be Home By Now

    Boots Should Be Home By Now

    We can feel the cold weather coming and we're worried he's in danger.

    Pa has walked uphill both ways with potatoes in his pockets to all the neighbors' houses to ask if he could check their barns and horseless carriages without fear of trespassin'.

    Ol' Doc McCatFinder said most cats stay within 1/3 mile of their homes if they live inside like Boots. They could go as far as a mile if they're used to going outside.

    We've searched high and low because he coulda gotten so scared once he got outside he couldn't go far. We check under bushes and then we check again.

    Ol' brother Jethro thinks the coyotes got him but I can't give up. We just know Boots is still out there and we'll never stop looking for him.

    When pa returns, we're hitching up the oxen and going straight to the general store to print flyers and look down to the animal shelter.

    Boots was there for us through broken wagon axles, fording rivers and snake bites. He's the best cat a family could ask for and we won't give up.

    Fort Wayne Animal Care & Control Report

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    #94

    There’s Animals That Need Tendin’

    There’s Animals That Need Tendin’

    Just because the sun goes down doesn’t mean a prairie woman’s work is done.

    Sarah Sumner-Eisenbraun Report

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    #95

    This Photo Of My Youngest Daughter Was In My Memories Today And Reminded Me Of The #targetdresschallenge Her Dress Is Actually From Dillard’s

    This Photo Of My Youngest Daughter Was In My Memories Today And Reminded Me Of The #targetdresschallenge Her Dress Is Actually From Dillard’s

    Sarai Benitez Report

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    #96

    It Is Summer In South Africa And We Don't Have A Target. A Dear Friend Made This Dress. Wearing It With Vel Skoene (Pronounced 'Fell Scoona'). This Is My Boschvelder Hen, Mooi Mooi (Translated Means Pretty Pretty)

    It Is Summer In South Africa And We Don't Have A Target. A Dear Friend Made This Dress. Wearing It With Vel Skoene (Pronounced 'Fell Scoona'). This Is My Boschvelder Hen, Mooi Mooi (Translated Means Pretty Pretty)

    Janet Koekemoer Jooste Report

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    #97

    I See All The Beautiful Ladies And Gentlemen Putting On A Good Challenge For #targetdresschallenge I Said Why Not?! I Love Target! I Love Floral Dress! And I Love Vintage Dresses.

    I See All The Beautiful Ladies And Gentlemen Putting On A Good Challenge For #targetdresschallenge I Said Why Not?! I Love Target! I Love Floral Dress! And I Love Vintage Dresses.

    Janet Yu Report

    #98

    Now I Just Need All My Alpacas!!

    Now I Just Need All My Alpacas!!

    Brittney Jensen Report

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    #100

    #targetdresschallenge Sort Of.. Dress Is By #freepeople Chicken Apocalyptic Love. Current State Of Mind

    #targetdresschallenge Sort Of.. Dress Is By #freepeople Chicken Apocalyptic Love. Current State Of Mind

    China Johnson Report

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