If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.

Adidas are benefiting from free viral advertising selling more of their products, which is more profit, less advertising cost, huge win for them. They're laughing all the way to the bank.

Why can't we enjoy the piece without getting all twisted that adias didn't want it. It's a great piece. They could have filmed with shoes from other companies, or being a student, as most film student do, keep it in your portfolio. Rejection is part of succeeding and for all we know, the film was sent to the wrong person.

Sadly, by NOT responding, the internet has given them all the free advertising they need! They aren't stupid.

Aw. This is touching. There are a few parts I'm unsure of, but this is still a beautifully made ad.

If Adidas doesn't give this the attention it deserves they are absolutely stupid!! This is a brilliant ad.

I cried at the end. Who else?

I like it. But I get why adidas didn't take it. It is really touching, and emotional, but too much drama and emotions of sadness and makes people feel sorry for the elderly depicted in the spot, it doesn't go with the idea/concept of sport, action, energy. It doesn't inspire people to exercise and buy their products, it just makes the spectator feel sad and then happy for the old man. But it doesn't motivate you to take action at all. It just shows a touching story. As I said (before someone says that I know nothing for "not linking it" or votes me down for the same reason): it's NOT that I don't like it or think it's not well done, it just doesn't target the brand's market and image.

well it is viral isn't it? And Adidas didn't have to pay anything for the rights and all so I say they all won.

Best commercial spot!

Budweiser never cared if their ad was touching or brought on tears and their commercials are/were fantastic - and people remembered their name along with the story. Adidas take note!

Its free advertising, Adidas wins and hasn't paid anything for it. The creator of the video should change the scene where the elderly man in the wheelchair unveils his old Adidas to rather unveil a pair of Nike or whatever other popular brand is out there... would be hilarious :)

cool... let it be.....

No such thing as bad press. We're still saying/typing the name 'Adidas.'

I just love it.

UNDOUBTEDLY IT IS BETTER THAN F*****G NICKI MINAJ WEARING ADIDAS LEGGINGS ON HER NASTY HUGE BUTT

Yes

Why don't they want let him to go out of the retirement home ?! Is that a prison or what ? Crazy .

I'm gonna start crying!! :..0

They'd rather spend $3/$4-Million on some haughty ad film company to give them some glossy piece of s**t spot with some big director and an oscar winning cinematographer to make them feel like some Friday Night Lights b******t than something as beautifully moving as this. Congrats Eugen Merher your work has moved so many of us. We wish you all the best wishes. We are expecting great things from you. :)

I thought it was a amazing Ad., not only did it advertise Adidas, it reminded us all age is a number !! this man didn't want to be suppressed, he wanted to be free, we all deserve that , it shown us he was 'fit'unless he had some sort of illness (dementia) then, surly he would not have been that active .

Even if well made, why would adidas need to react? Some student took the decision to make the video, adidas didn't ask for it.

Why would Adidas regret it? They got free advertising. What the creator should have done is change the product to Nike or New Balance or some other brand so Adidas didn't get all the free press and "feel good" experience.

Ese chico les tendría que hacer mirar a un mercado que desatienden por completo. El video es realmente encantador

Kudos to NURSING HOME AWARENESS!! Residents deserve to get treated not as a chore but as people (just as the video says) with hopes and dreams--we should be doing everything to ensure they live out the rest of their days cared for and loved and helping them find their passions. Using pets! Who have a special intuitive ability to understand their human companions better than some overworked (understaffed) hospital.

They ignored it because of the subject, its way to sensitive. They probably liked it but the risk of getting sued was to great.

And, those of you who buy outrageously priced t-shirts and sweatshirts with brand names on them, you are also advertising for them and YOU are paying for their marketing. I wouldn't buy a piece of clothing that advertises, they should give them for free to get their name out there.

The ad makes me think of my Dad who is currently in a Veterans Home. He seems to brighten up when talking about things he used to love to do. I really enjoyed it.

I think, perhaps, Adidas' did not want to use this ad because, while it was inspiring, it may look like they believe retirement homes are like prisons with uncaring nurses and attendants.

He doesn't look 'elderly' . Stop writing off people over 50!

I think they knew it was good and took advantage of the maker...unless this story was just a giant publicity stunt. If it was, then I applaud adidas for being resourceful and clever!

This was incredible. Also Im in tears.

I have a question. Does he ever come back to the home?

probably it is more because of the reaction they might be getting from the health facility, like from nursing home or assisted living.

I hope adidas send the lad some shoes!

omg I have so much sand in my eyes! *WAH*

Bow can they ignore this wonderful and really touching also give motivation?? I think the idea really good and give us some inspiration

I doubt very much that Adidas will regret getting all this free and awesome advertising

it is utmost insensitive to use the misery of some one with dementia who only remembers their past in a sick ad. it made me feel sick.

It frustrates me, cause NOW Adidas has FREE advertising from the ad! They NEED to pay the creator! IMMEDIATELY!

I loved the background music. Anyone know the name of the score?