...for free.

I've just signed-up to comment your words :). Good for Adidas. Why shouldn't they have a free commercial that they didn't pay nor asked for!!! Actually, also good move from the filmmaker (Eugen Merher). His name is going somewhat viral as well.

I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...

I got that impression too - Adidas wouldn't want to be see to be giving the message 'retirement homes are like prisons', which is what comes out strongest for a large part of the video.

That's right, why making nurses and doctors evil characters?

If you notice one of the men there is watering or pouring liquid on his tv. I believe they're probably suffering from something more debilitating than just their age. I loved it, not everything on tv has to be sunshine and roses, people need to open their eyes to the ugly that others are experiencing too.

I guess your ad would be better

That retirement home was actually too good to be real. Have you ever been in a real one? They are factories of death. Unless you have a ton of money and can afford a private, Uptown style retirement home. Most are staffed by people paid minimum wage and no skills whatsoever. That one look like a private spa.