Is there a point in introducing Sir David Attenborough? A legendary English documentarian and conservationist, widely recognized for his stunning BBC documentaries and environmental activism? Well, guess what—the 94-year-old Sir David has got himself an Instagram account! The profile was set up just in time for the release of his new Netflix documentary A Life On Our Planet.

Naturally, people are shook. The follower count is growing so fast, by the time you’re going to read this, it’s probably going to be wildly different. At the time of writing, Sir David Attenborough has amassed nearly 800k followers in just a few hours!

More info: Instagram

94-year-old Sir David Attenborough has joined Instagram!

Image credits: davidattenborough

His Instagram bio reads: “Stories from David Attenborough and the team behind A Life On Our Planet. Managed by the filmmakers.”

So far, Sir David Attenborough has only posted one video, and of course, it’s about the crucial actions we should all take to save the planet. “I’m making this move and exploring this new way of communication to me because, as we all know, the world is in trouble,” he says in the video. “Continents are on fire, glaciers are melting, coral reefs are dying, fish are disappearing from our oceans, the list goes on and on. But we know what to do about it, that’s why I’m tackling this new way for me of communication. Over the next few weeks, I’ll be recording messages to explain what the problems are and how we can deal with them. Join me or, as we used to say in those early days of radio, stay tuned.”

He shared a video message which urges people to do their part in fighting climate change

 

View this post on Instagram

 

A post shared by A Life On Our Planet (@davidattenborough) on Sep 24, 2020 at 2:00am PDT

The caption below the shared video read: “David Attenborough has spent a lifetime travelling, exploring the wild places of our planet, and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will.”

“That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we’re helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account we’ll also post some exclusive clips and behind the scenes content.”

“I’m making this move and exploring this new way of communication to me because the world is in trouble”

Image credits: davidattenborough

Of course, the Instagram profile is not managed by Sir Attenborough himself, but rather two filmmakers—Jonnie Hughes and Colin Butfield—with whom the legend has been working recently. Their project—David Attenborough: A Life On Our Planet—will premiere in cinemas on September 28 before launching on Netflix globally on October 4. His book named A Life On Our Planet – My Witness Statement and Vision for the Future will reach bookstores on October 1.

Here’s how people online reacted

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