“Signs that cause confusion often result from poor design choices or messaging that is too complex or open to interpretation,” Laura Vanagaite, an international freelance graphic designer who specializes in branding and social media content creation, told Bored Panda in an interview via email.

As an example, she added, these are signs with ambiguous or conflicting messages that can create confusion for those who see them.

Moreover, confusion may also arise not only from the sign itself but rather from its placement. “Signs that are poorly placed or not visible can fail to communicate their message effectively,” Laura said.

This is because the placement and the context of a sign can have a significant impact on its meaning, Laura argues. “For example, a stop sign placed at an intersection can convey a clear message of traffic control, but the same sign placed in a parking lot may not have the same intended meaning.”

“Similarly,” Laura continued, “a sign with a bold font and bright colors placed on a city street may communicate urgency or danger, while the same sign in a more relaxed setting may not have the same effect.”

Essentially, the context in which a sign is placed can create associations with the surrounding environment and influence how people perceive it. “Therefore, it is crucial to consider the placement and context of a sign to effectively communicate its message,” Laura told us.

The sign may also be confusing if it’s put at the wrong time and at the wrong place. “A sign that is not relevant to its location or its audience can be ineffective or even counterproductive,” Laura warns. “For example, a sign advertising winter clothing during the summer months or in a location where it seldom gets cold may not resonate with its audience.”

“Similarly, a sign promoting a product or service that is not available in a particular location can create confusion and frustration for those who see it. It's important to consider the appropriateness of a sign's placement and messaging to ensure that it is effective and useful to its intended audience,” Laura explained.

When creating a sign, Laura argues, it's crucial to consider the user experience. “As a sign designer, you need to take into account the needs and expectations of the intended audience.”

According to a graphic designer, a well-designed sign should possess these key features: “have clear and concise messaging, be visually appealing and easy to read, and be placed in a location where it can be easily seen and understood.”

“Additionally, it should consider the audience's needs and expectations to effectively communicate its message,” Laura concluded.