I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

I believe that the media projects both men and women in an extremely negative light. Men are projected to want nothing but sex and women are projected to not want sex. However, in the context of this article I think even men would say wtf to these terrible ads lol. I think that they should run an ad campaign with both gendered overly sexualized so that it's equal instead of it just being the women, after all, sex sells.

Those ads are pretty bad - goes to show what most guys think about most of the time. That's one thing, but i don't think we need to promote it and disguise it at as "art".

No one should be objectified period. I'm so sick of all the sex on the movies and TV shows today that I refuse to watch them. Where is the talent that can act without showing all the sex, violence, robots, sci-fi or vampires?

This makes me really sad.

Wow just wow

Fortunately s**t advertising punishes itself.

very sick and disgusting

http://www.watchgroup-sexismus.at/cms/?p=2085 sexism works both ways.

This is rediculous. Men respond to sexual ques, hence they use sex to sell men's products. Women respond to Lord knows what (it depends if they're on their period or not.) So those ads are tailored to them. Of course women don't want to see all the sexy ads out there used to sell men's products. Just like men don't want to see the ads for tampons or sales where women are coaxed into spending a man's money. Until women are no longer allowed out of the kitchen to view these ads these ads will be there pissing people off. If people don't like it they should put down their screens and read a book.

THIS SHOWS HOW FAR WE HAVE FALLEN AS A SOCIETY!! WHAT IS THIS S**T WHERE CORPORATIONS/COMPANIES CAN GET AWAY WITH THESE ADS!! F**K LIBERTARIANISM!! IT HAS NEVER BEEN THE ANSWER TO ANY PROBLEMS!! OUR GOVERNMENTS SHOULD DO SOMETHING ABOUT THIS!! THEY SHOULD BE HELD RESPONSIBLE FOR ALLOWING THIS MATERIAL TO PROLIFERATE AND THE DESIGNERS OF THOSE ADS SHOULD BE PERSECUTED!!

Oh please, when will females stop whining? Advertisers use w/e they can to sell, it doesn't matter of men or women or animals, or kids, or even freakin' plants are depicted in certain ways, they will do it, bc it works. Plus, females aren't "being objectified" -- they are grown-ups deciding to be in these commercials for money. So are females "empowered" adults, capable of accountability & responsibility for their actions, & choices, or are they helpless wittle waifs, being used bc they're too dumb to know better? I guess w/e is convenient at the moment, eh feminists?

The naked truth is: we’re all objectified these days. Now can’t we just all get over it – and concentrate on the stuff that actually matters? http://www.telegraph.co.uk/men/thinking-man/11395576/Men-are-now-objectified-more-than-women.html

S**t advertising punishes itself. Just don't buy it if you can't agree with the adverts or send a email to the company with a complaint.

WOW the feminazi's on here are really full of hate. YES men are objectified too. And YES women are usually the ones behind the marketing campaigns objectifying other women to begin with. Very few men work at women's cosmetic companies. I was 1 of but only 4 men at a company of 32 women. Get over yourselves.

Don't blame men. Blame the ad agencies and the product marketers. They are the ones promoting and reinforcing the objectification stereotype.

Well well, what a surprise to get awful images when you google 'objectification for women'. Really, how can it be?? Mindblowing! Wow! Not that i'm against feminism (i'm a woman myself), but women and men alike are getting sexualized by the media (check any male/female perfume advert for reference, i dare you), but now they are just blaming men for being sexist. Especially with the "I am your ... " part, men have nothing to do with these adverts, it's the big companies, the media, etc that are at fould in this case. No men has ever looked at a commercial and said "damn, that could defenitly use some naked women!". I feel that they are nitpicking and completely missing the point, just to enforce their 'all men are rapist standards. This could've been handled way better.

Whats wrong with those friends for the daughter?

I don't get it???

Think you are confusing sexism with a little things called 'You were never the target demographic.' Advertisers don't sell to every one, they target in very specifically, and if you feel alienated get over it.

Well, I'm hungry now.

B******t! These ads was doing for women too.

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Maybe they should be telling this to the women that accept money to portray women as sexual objects. And there was one "I am your" that they didn't say....lover. Women are more to blame for the objectification of women than men are. Women use sex (or the promise of sex) to get men to do everything in the world for them. All I am asking is that you (women) make up your mind. Either use sex to get what you want and accept that doing so makes you a sexual object that can be had for furs, money power, etc. OR...stop using sex as a weapon or trading tool and demand your respect. You cannot have it both ways.

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Well those women who accepted to be part of this are the ones to blame! :(

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Simple solution. Don't buy the products or promote the ads. Congrats on no complying with the latter.

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Well, what can we say? God made women to be companions to men, and the women often don't want to do that. They prefer to be admired as objects.