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Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’
Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a “Beautiful” door or an “Average” door.
“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves,” the company said. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.” According to their survey, 96% of women wouldn’t use the word “beautiful” to describe themselves, although 80% would use that word to describe something about themselves.
Watch their video to see how women around the world reacted to the experiment, and let us know in the comments – which door would you have chosen?
More info: dove.us | Tumblr | Facebook | Twitter (h/t: mashable)
Which door would you choose?
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What do you think ?
JocelynSideridis 9 years ago
How we like t see ourselves publicly & privately are two different things. No one wants to be seen as 'vain.' Not a tight social experiment.
MosesSilva 8 years ago
I think you missed the whole point of this - I think this is truly beautiful to see women remind themselves that no matter what - You Are Beautiful.
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MrTree1779 9 years ago
Dove is owned by Unilever, who is in the market to sell you their products. And they will use any tricks necessary. Even your own emotions.
AngeliqaNielsen 9 years ago
I wouldn't hesitate to go through the beautiful door. I believe I'm beautiful as a person.. and in the end that's what matters
AmberTrudell 9 years ago
I think this was very interesting! We are all beautiful! We should all choose the BEAUTIFUL door! Who cares what anyone else thinks!
WilmavanDiejie 9 years ago
Nice thought if they have the goal to let everyone know they are beautiful, each in their own way. Sidenote is indeed the shallow vanity
ShanMacDermott 9 years ago
Since when does feeling beautiful make you vain? I think it's sad if that's the general consensus women and girls have about themselves.
GraceInRainbows 9 years ago
There is nothing bad in being average or whatever you think you look like. Let say I see myself awful...what's wrong? Awful is not wrong.
MarisolVarela 9 years ago
its not an experiment youSTUPID, this commercial has been done for the women to feel beautiful inside and out by just the way they were made
Load More Replies... JocelynSideridis 9 years ago
How we like t see ourselves publicly & privately are two different things. No one wants to be seen as 'vain.' Not a tight social experiment.
MosesSilva 8 years ago
I think you missed the whole point of this - I think this is truly beautiful to see women remind themselves that no matter what - You Are Beautiful.
Load More Replies... MrTree1779 9 years ago
Dove is owned by Unilever, who is in the market to sell you their products. And they will use any tricks necessary. Even your own emotions.
AngeliqaNielsen 9 years ago
I wouldn't hesitate to go through the beautiful door. I believe I'm beautiful as a person.. and in the end that's what matters
AmberTrudell 9 years ago
I think this was very interesting! We are all beautiful! We should all choose the BEAUTIFUL door! Who cares what anyone else thinks!
WilmavanDiejie 9 years ago
Nice thought if they have the goal to let everyone know they are beautiful, each in their own way. Sidenote is indeed the shallow vanity
ShanMacDermott 9 years ago
Since when does feeling beautiful make you vain? I think it's sad if that's the general consensus women and girls have about themselves.
GraceInRainbows 9 years ago
There is nothing bad in being average or whatever you think you look like. Let say I see myself awful...what's wrong? Awful is not wrong.
MarisolVarela 9 years ago
its not an experiment youSTUPID, this commercial has been done for the women to feel beautiful inside and out by just the way they were made
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