To find out more about the internet’s beloved project A Safe Place Inside your Head, which currently has 773k followers on Instagram, we reached out to the creators behind it. We spoke with Tanner Hamilton, the CEO at A Safe Place Inside Your Head, who said that he and his mom Joanne “created this non profit in honor of my brother who passed away from suicide.”

Hamilton added that “We wanted to raise awareness around his death and for his memory to live on through helping others.” He is the original founder of the non-profit and brought Joanne into the project later on.

When asked how the creator of A Safe Place Inside Your Head would best describe the audience who follows their page, Tanner said: “it is a group of like-minded people who want a community where they do not feel alone in their thoughts. We talk about the ugly side of mental health in a relatable way.”

The success of A Safe Place Inside Your Head has to do with relatable memes that hit close to home for many people browsing online. “We make some, we get some from the internet and meme publishers who want to support the cause,” Tanner said when asked how they select content to share on the page, “It is a group effort,” he added.