Misleading advertisements should come with hefty fines.

In most European countries laws were passed years ago that prohibit the use of non-food items to represent food in advertisements.

Kryogen haha

Kryogen good

Oh… so you still waits for her to show up from buying the Panthera??? Has she even sent her bikini yet? 😉

Or colored mashed potatoes

Thank you! I went there and watch the video! Very interesting. If the “this-is-what-I-got” pictures above had been even close to how MD does and serve it would have been a lesser problem. In most of those pictures not even the ingredients are included though. IF those pics are real… The person who take them also have the opportunity to alter the truth. Not to forget. The best thing to do could be just to place all ingredients beside each other, then the person who make them know how many picked cucumber, slices of cheese and amount of ketchup is meant to be included. A franchise could be refused to represent a food chain if they don’t serve what the chain stands for.

At McDonalds? Please. Out of all the places.

WildBerry +

They often use non food items for advertising for example they use engine oil instead of maple syrup, they glue sesame seeds onto buns, they undercook patties to make them look juicier and colour them with shoe polish to make the grill marks and to look properly cooked, cardboard inside layers of cake, they use hairspray to make fruit and veg shinier. Even the steam showed in food advertisements are faked. They do have special food artists that pick the best of the best food items but they still use other tactics to make them look better for advertisement. BTW I am not saying all, these are just some of the common things used when advertising food.

Gabby M - Not sure if you know how hot studio lighting is, but the ice cream wouldn't survive for even one shot, thoe lights are that hot.

I get the reason why (the melting)...what I don't get is how many shots do you need to take for it to be necessary to fake it. How many angles are there. Ya ya the lights but for real ... It's not moving.