"Word placement, typeface, and kerning are crucial for effective, professional-looking logos and layouts," McLendon from the University of Kansas said. "If it’s just a few words, all-caps is fine, but it’s harder for people to read longer blocks of text in all caps. It’s also harder for people to read italic or highly stylized type, or type along a curve instead of a line."

She explained to Bored Panda that if you're working with words that are stacked or circled, you ought to look for all the various ways in which they could be misread or read out of order. "Make sure the starting point for readers is as clear as it can be," she said.

Meanwhile, if the kerning is too tight, the letters could run together and create some incredibly embarrassing misreadings. (Side-note: remember that if you ever write the word 'flickering' in capitals and don't want things to get out of hand fast.)

McLendon said that, in her opinion, we should all give the people working on restaurant menus a break. "Especially if they’re not native speakers because their job is food, not language," she said about those employees who are asked to work on the menus because of budgeting issues.

"That said, a particularly awful or amusing typo can make a business go viral in a negative way—not something any business wants. The easiest thing is obvious, but many people forget to do it: run a spell-check. Spell-check will catch any typo that is a misspelling (most typos on restaurant menus are). But spell-check won’t catch typos that result in a word that is still a word, just not the word you want."

The solution? McLendon suggests having someone else proofread the menu text before sending it off for printing. "Some printing companies provide this service, plus there are freelance editors who do proofreading, and I’ve also heard of small businesses swapping services for work like proofreading."

Menus with pictures in them generally indicate that the place you’re eating at is a little bit on the cheap side. (If they’re laminated, get out of there, quick! Gordon Ramsay has a point, after all.)

Now, there’s nothing wrong with eating cheap food once in a while—who doesn’t enjoy a cheeky curry or a guilt-free kebab in the middle of the night when we’re peckish? But there’s something to be said for glancing a bit deeper into unchanging menus with low-quality pictures in them.

However you might want to slice things (pun not intended), menus with pictures indicate that the owners of your chosen eatery aren’t investing a lot of money into the business, the staff, or the food. While this isn’t an automatic death sentence (plenty of businesses care about their employees, though, then again, plenty also don’t), it does mean that the quality of the food might be low.

Frozen, canned, and processed food is the norm. And if saving’s the main goal, you can bet your bottom dollar that leftovers will be reheated in microwaves and brought to you as though it was all fresh.

Meanwhile, if the staff aren’t paid enough or motivated in some other way to act professionally, hygiene standards can drop. This can mean that the weirdly-photoshopped burger meal you’re laughing your head off at while flipping through the menu is an indication of low standards and nasty things crawling all over the kitchen.

What’s more, even if by some miracle the pics in the menu look terrific, there lies another problem: what you see and what you’re bound to get can be two completely different things. That’s why, personally, we’re in favor of small menus that only have words on them. If in doubt, you can always ask your server about each meal and they’ll be glad to tell you all about them.

Small and clear menus don’t mean simple and boring! If it’s readable, approachable, and user-friendly, your clients are more likely to get to the meat of things (literally, if they’re not vegan) and leave a healthy-sized tip.