With so many pages dedicated to all kinds of different content that always find their audience, it isn’t easy to make your page successful on Instagram. But The Tinder Blog Instagram account sounds as strong as ever, amassing more than 4 million people for their daily fix of fun and lighthearted entertainment.

So to find out more about “The Tinder Blog, we reached out to its creator who started it as a joke in business school. Turns out its origins date back to 9 years ago, in 2014, which was the time “far before there were influencers, or people making money on Instagram,” according to its creator.

“I was getting my MBA at USC and I was bored in class and wanted to do something creative. I always felt that I was somewhat funny and wanted to create a page to express it,” the creator told Bored Panda. “It was just a hobby to entertain people,” they added.

When asked how they select the content that gets shared on the page, the creator who still runs the account explained that it is based on years of trial and error. “I feel as though I know the audience well and what they like/react to. I do not believe in posting anything controversial, regardless of my personal beliefs.”

Most importantly, the author of The Tinder Blog sees the page as an escape from what is going on in the world which provides a safe place to make people laugh. When it comes to the audience of “The Tinder Blog,” 85% are from North America and most are female, the creator said.

The creator argues that the quality of content makes The Tinder Blog stand out from social media and keep their followers entertained. “I am very fortunate to have met many creators and stand-up comedians who submit their hilarious content. I truly enjoy developing a relationship and watching them grow as well. Some have become lifelong friends, such as @Ninamariedaniele.”

But The Tinder Blog is far from the only page its creator has. “Currently, I have 12 pages, with this one being the largest one. I have created quite a few others, but I have been leaning into feel-good content and have created @Delightful_animals and @Dailyhappystories. With so much negativity in the world, it's got to be able to share positivity.”

The creator feels truly lucky to be in the position they are in: “and do not take it for granted nor do I abuse it. I love supporting charities/nonprofits, so if there are any nonprofits that do need exposure, please reach out and anyone suffering from depression/mental health, please reach out.” The person behind The Tinder Blog said that they read all messages and have coached a few people who are going through a hard time.