The relatable tweets Twitter account follows the internet’s obsession with absurd jokes, relatable memes, and digital humor. So in order to find out more about what makes such seemingly frivolous content so popular on the internet, we spoke with Lina Survila, the chief editor at Abstract Stylist. “Memes have become an internet culture, but they are also a tool of communication,” Lina said and added that a lot of content on the internet “is created because of the memes or are the memes.”

The success of memes may be explained by the fact that they help us communicate our emotions as well as to express more complex thoughts, ideas and scenarios. “Sitting behind the screen and trying to express your emotions might be difficult. That's why emojis and memes are there for us. This kind of content can easily increase your engagement on social media as a lot of users really appreciate a good laugh or an easy, understandable way of communication,” Lina explained.

“Memes can explain a lot of difficult things and help easily express your beliefs. Being funny with the memes can bring you a lot of attention. E.g., talking about some serious things like health, memes are very useful in describing why it's important to do your regular checkups,” she said.

Funny tweets are also the perfect type of content for sharing with our friends on the internet. “They're short, easy, and straight to the point. Sometimes they're used by others to immortalize the author's way of thinking. The famous ones bring so much attention that they become t-shirts, fridge magnets, or even posters.”