I am a black woman and I don't use Dove. I must say, I don't see how this ad is racist. Yes when I looked at the above picture I was like, "ok, there might be something here". But then I searched for and watched the video and ow, the white lady turns into a Mexican, is that racist too? I think sometimes people can be too sensitive or maybe they were affected by racism so bad that they see it everywhere and in anything. I may be wrong here but I thought Dove was trying to show that the soap can be used by any one for any skin color. I understand that there are racist people out there and that it is very bad and life threatening in some places, but to see racism in everything can't be right. But then again people are free to have their views. I

Patricia Templeton, keep watching. The white girl pulls her shirt off to become mulatto. Does that mean Dove makes white girls Brown? Why no outrage over that part off the commercial?

lol more nauseating b******t. I think people actively look for s**t to b***h about. Go get jobs or something. Fill up that free time.

If you are going to show this post, at least show the whole ad because you'll realise that this is just clickbait after you have seen the add. Just type in 'dove racist commercial' in YouTube and look at the first one that pops up. THEN you can judge

Well, the sequence also shows the white woman turning into a Latino woman, whyc is no one mentioning that? I think the ad was supposed to show that people with all skin colours can use the product. Unfortunately the format they chose appears to not fit the message for a lot of people. Also I think the Before/After ad being racist is a bit of a reach - it's pretty obvious the before/after is referring to the pictures of skin behind the women (before - cracked, after - smooth), not the women themselves.

I think most of these advertisements are intentionally designed for creating a mass debate which in turn leads the advertisement being discussed and shared in millions of platforms which is what they want! Good or bad, publicity is the motive. (An apology mends it all anyway)

Black people.... Need..... To.... Chill.

I was going to say "well, it's not a problem if it shows the white lady turning into someone else, which would signify that it's not a misguided black-to-white change" and GUESS F*****G WHAT? That's exactly what happened. People just made a fuss over what I assume is assumptions based on only seeing the first bit of the ad, or pictures someone posted of it.

To everyone going crazy about this being racist: I understand. This was my first, flash initial reaction. But have you stopped to consider that maybe it's intended as a message of unity? Read other comments, as I am having trouble explaining. To everyone thinking this was misinterpreted: But the shirts? How does that fit in? It's not racist in itself, but really Dove? *Really?* Edit, several years later: I realize now that even if not intended, this could easily be interpreted as racist, and it should have been obvious to someone along the way. I'm not 100% where I stand on this, but I was way too young to be trying to draw conclusions on the internet like this, especially being condescending while I did! I'm so sorry!

No racism here, just people finding it where it doesn't exist. Just because you're offended doesn't mean you're right.

I always find it interesting when bored panda presents an article that clearly has bias, yet the general consensus of the comments take a different approach, and are critical and do more research about the subject, instead of blindly basing their opinions off of one article. It give me a little more faith in humanity.

If you actually watch the ad nothing is racist. This is just race baiting done by the staff of boredpanda.

Dear author, did you actually watch the full ad? Why do you feel the need to race-bait? Articles like this is what is driving the wedge, not Dove. Dove saw people, human women, YOU are the one who saw race. We are all the same race, human. Please don't post something like this again where the sole purpose is just to instigate.

WHAT IS THE BUG DEAL?! I ASKEDSHOWED A BLACK LADY BITH THESE ADS AND SHE JUST DIDN'T CARE! IT DID NOT AFFECT HER ONE BIT SHE SAID!

It's just saying it's good for all skin tones, being a white woman, am I supposed to be offended at the part where a white woman turns Mexican? Sorry, I am not.

For those who haven't seen the complete ad. https://www.youtube.com/watch?v=GJssvw1LQbI

The second photo isn't racist. It's showing three women all out of the shower in towels. People see the "before" and "after" labels and shout "RACIST!!" When it's not, because if you actually LOOK you see that the before picture is dry skin, and the after picture is soft, hydrated skin. People need to use their eyes more.

There a whole history behind the problems people have with this. As there have been studies that prove what is hinted at here. But being in the climate we live in everything is being taken as racist. We need all be gray, but then there will always be a difference that will be pointed out. None of us is not prejudice. Then use only Caucasian people then, they would be excludung people of color. There is no win here. Bad choice in how the address was done yes. Racism no racism their wouldn't be any people of color in and of their ads like in the 50s, 60s.

controversy creates publicity. here we are talking about it aren't we. people also tend to remember it longer beacause it caused a stir. it's ingenious marketing albeit deceitful.

Racist? - no. Media manipulation? - yes, but not for being "racist". It's the Internet trolls who are driving this latest-in-a-line-of-many political correctness. Get over it, people.

It just shows that it works for ALL skin types. Its not racist at all. This racist act is boring now.

I think as long as black people are being killed and brutalized by police with no consequences for the police, and as long as being black means you're less likely to get a job or more likely to get paid less for the same work, seemly small stuff like this is going the continue to cause problems as well. The reason black people see things like this and react differently than say a white woman turning into a latino woman in the same commercial is that they are actually treated differently in significant ways in their everyday lives.

Why would anyone think that skin colour has any bearing on soap type? Has anyone er thought, is this soap suitable for my dark/light skin? No! The fact that people can’t see the racism in using ‘normal’ to refer to light skin shows how deeply ingrained the racism sits. Shame we can’t find a soap to wash deep enough to get rid of this ingrained racism.

What about UEFA ad titled 'Respect' from few years ago? It has similar theme - one person removing T-shirt to reveal another person. Black to white? Racist! White to asian? Not racist at all. Female to male? Sexist! Seriously, it seems that people are actively searching for things to be offended by because their life is too bland without it.

Whoever posted this out of context is a total s**t stirrer.

I dont care!! I am black. Nothing is going to change that white people need to feel superior or better. I dont care about this bull s**t..lmao they are racist. so what will it change currently white people want the rest of us to thank them for allowing our existence. Thanks white folks keep showing what you are made of.

Ads should not be confusing and this one is very confusing. The concept of people undressing to reveal another person underneath is strange anyway.

Bahahahahaha, I can only laugh at ignorance otherwise there's no reasoning with the unreasonable!

Horrible ad!

This was taken out of context...grow up and watch the WHOLE thing!

really????? comparing this ad to a 1800's ad is very childish and I feel sorry for all of you who think this is racist why don't you grow the hell up and watch the original video instead of wasting your life complaining and causing more b******t then there needs to be. With all of the mass shootings and wars and all of the people that are losing their lives daily and you want to waste yours? gtfoh like for real- I hate being apart of this society because this type of s**t keeps happening. like seriously