The team at Big Life Journal made the decision to start sharing parenting tips on social media not because they were chasing empty clicks and likes. "Over time we realized how much parents want to learn and get better in parenting," Eidens said.

"We also realized that no tools for children can help if children do not receive the right messages at home. The words we use with children have a great impact on their developing minds. There are subtle differences in language that make a dramatic effect on whether our children believe in their unlimited potential or get consumed by self-doubt and fears."

"Our aim is to support parents in a mindful way while understanding that we all do our best with the resources we have at the moment. In our social media content, we provide strategies and specific tactics to build consistent progress toward raising a confident, self-loving child. We help parents understand the science behind these tools and explain ways to integrate these parenting strategies into their daily lives."

The people who follow Big Life Journal have told them time and time again that during stressful parenting situations they are able to step back, look in their "toolbox", and see what they have available to implement.

"Our parenting tips revolve around mindset, self-esteem, confidence, resilience, emotional intelligence, and self-love," Eidens explained.

All of the hard work that goes into curating their social media accounts didn't go to waste. On the contrary. "We've been blown away by the wave of responses from hundreds of thousands of parents and educators," Alexandra Eidens added.

It's what reassured Big Life Journal that they're on the right track."We understand that this is a great indicator that parents want and need solid research-based strategies in bite form. We've built a dedicated team of researchers and editors who are working day and night to craft these parenting tips and provide the best support we can."

One reason that could explain why everyone at Big Life Journal remains so passionate about their followers is its humble beginnings. The organization is actually a family-owned business.

"It all started when my husband and I started creating tools to help our own children develop the mindset they need to live their fullest lives. We still can't believe how fast and big our company grew since we started in 2017," Eidens said. "It is an indicator that so many parents (and educators) are realizing how important it is to focus on our children's thoughts and beliefs about themselves and the world. Mindset is truly everything."