Psychology Professor Is Going Viral For Debunking TikTokers Sharing ‘Facts’ That Are Completely Made Up
InterviewYour mental health should be your priority, but you shouldn’t rely just on social media to get all your facts. Just like any other website, TikTok has its fair share of awesome and educational content that’s mixed together with utter garbage and even fake news. Ex-Soviet refugee and psychology expert Dr. Inna Kanevsky is calling out the latter in her own TikTok videos.
The psychology professor, who works at San Diego Mesa College, debunks psychology fake news over on TikTok in a blunt yet witty manner. Her videos have earned her a following of nearly a million people on the video-sharing platform. They’ve also gained popularity elsewhere as well, including on Reddit where a post about her amassed a whopping 130k upvotes in just 2 days.
Check out some of the best excerpts from Dr. Inna’s debunking videos where she roasts other psychology ‘experts’ below, upvote the ones that you thought were the peak of wit, and let us know what you think of the professor’s videos in the comments.
Bored Panda reached out to Dr. Inna and had a friendly chat with her about her viral TikTok videos and her journey into the world of psychology. "Anytime you see 'Psychology says,' 'Psychologists say,' 'Studies show,' and the like, without referencing specific studies or psychologists, it’s most likely to be a false, unsupported claim," she explained to me via email.
"But it is a generally good habit to look up any statement about psychology, and not just psychology, to see what the source of that claim actually is. If it’s a blog, a Reddit thread, a press article that doesn’t cite or link sources, a 'medical' website that’s also not backed by research, or similar, it is unlikely to be valid." Scroll down for the full interview!
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Professor: Let's not teach people to be stalkers, please. Thank you. There is no way this a "psychology fact". Think about it. How would we test this?
This doesn't make sense to begin with anyway, because then the reason they can't get you out of their head is because you can't get them out of yours too. What's the real cause?
Yeah, what the what? That was nonsense on the surface. Real cause: someone has an issue, and it's probably the "Tik Tok expert kid" on this one.
Load More Replies...Awww.... all these people obsessed with particular celebrities they've literally never ever met, or approached anyhow in their lives ♡ Yeah, definitely not a fact. Sounds like a joke to start with.
This is exactly how stalkers think. They are convinced that all their feelings about you are reciprocated, and all your actions are somehow about them. I once had a man stalking me, and he told the police he knew I was "obsessed" with him because I worked so hard at ignoring him.
Jesus Christ, his face and expression are terrifying. I think he may already be a stalker.
If you look at his face you know why he thinks that way. You'd be safer in a room with Michael Myers.
Professor: No. This is isn't a "psychology fact". This is just some sexist stereotyping.
When a girl (woman) acts like your mother, it's because you're acting like a child. Women, shockingly, don't usually want to date children or men who act like them.
Nope. My ex broke a door and ended up arrested because I wouldn't set his clothes out for him while he has a shower (I was busy with a 4 week old baby)
Load More Replies...Sounds like a self-justifying excuse for men to act like idiots and get taken care of.
It's also a really unhealthy thing to teach to children about how adult relationships are supposed to work. I was well into my 30s before I realized it wasn't healthy or normal to be with someone who needed to be taken care of like a child.
No, this isn't a psychology fact, but Sigmund Freud would cum his pants if he saw this
Oooh--barf. Let me tell you, I do not want to be your mother, and the day I am treated like his mother, it's over.
Dr. Inna told Bored Panda that she originally began making videos last June, aimed at her summer PSYC 101 online students. "By winter, I noticed other qualified psychology accounts, such as @tallpsychology, work to address misinformation, and more of it showed on my FYP. I thought I should help… and as soon as I started doing that, people started tagging me in more and more fake fact videos," she explained the inspiration behind her TikToks.
The professor also went into detail with Bored Panda about her journey towards becoming an educator. "I grew up in Soviet Ukraine. I wanted to be a teacher since 1st grade, but kept changing my mind about the subject based on my then-favorite teachers. In high school, though, I ended up in a 'pedagogical class' for aspiring future teachers—and we had a psychology class. That’s when I decided I would rather be a psychologist, but Soviet universities had unofficial but real quotas for Jewish applicants, and so it wasn’t possible," she said.
Professor: How about three signs that you shouldn't be talking about psychology on TikTok.
1: You are exploiting other people's mental health for your own clout.
2: You do not provide any evidence for any of your claims.
3: You actively block people who ask you to provide evidence for your claims.
How about: please, stop. Thank you.
no way! this lady (in pink) was on a bored panda article about unlikeable things.
You're missing the 4th reason: IF YOU'RE NOT AN ACTUAL PSYCOLOGIST
The people doing these cow-s**t vids are always so smug and self-assured and speak in a condescending tone as well, like start the video with "hi, everyone, just a reminder" sorry and excuse you you massive bag of cabbage.
I'm so using "you massive bag of cabbage" next time I want to insult someone. That is fantastic!
Load More Replies...TikTok and Twitter are a breeding ground for these type of people.
...uh, what the flying hell is high functioning anxiety?! I've got anxiety issues myself, and they don't let me function well.
Professor: Wearing black does not give you depression. There is absolutely no evidence that it does. Don't say "according to latest science" unless there is actually some "latest science". And the science just doesn't support this claim. Not "soft" science, not "hard" science. No science at all
The only "depressing" thing about wearing black is the never ending cycle of *attempting* to remove light colored pet hair from it.
I understand how they got to that but I know a lot of people who wear black and are the kindest and happiest people I’ve ever met. Like my grandad.
Now the color black does absorb heat so it’s not the best in warm weather but it does not change your mood
I weared only black for 20 years and was never depressed...just too lazy to choose in the morning
Because of these restrictions, Dr. Inna's life took a slightly different turn than she wanted. However, through a lot of effort, she ended up teaching psychology in the end. "I graduated from a local Pedagogical Institute with a degree in mathematics and informatics (computers, today) instruction, and taught math for a year and half. But then we immigrated, as refugees, and so I took advantage of the possibilities in the US to pursue psychology. I accidentally ended up in an MS program that wasn’t going to make me a school psychologist like I wanted, because I didn’t understand the system. However, that’s when my advisor there persuaded me to go for a doctorate, and it was during that part of my education that I rediscovered my passion for teaching," she told Bored Panda.
"I love teaching at my community college, where I have awesome departmental colleagues who value research and academic depth but truly prioritize our students. Sometimes, I wish I could teach a larger variety of classes, but I make up for it by incorporating what interests me in what I do teach. Psychology is a new science, not even 150 years old, officially—watching it grow and getting my students (and my TikTok audience) interested in it is very exciting for me."
Professor: Hips? Hips? Is this supposed to be short for "hippocampus"? Because it can't be short for "amygdala," right?
Ooooooh, so is this why twerking is suddenly the thing - people trying so hard to shake off the trauma in their life! Mind-blowing!
That's hilarious! (someone downvoted u, I upvoted u)
Load More Replies...Feeling my hips now. (Don't worry, I'm home alone.) There's nothing stored down there, anxiety and stuff is higher up.
Actually, the body does keep the score. We store a lot of stress in our body. I did a yoga exercise that without a doubt connected the sphincter to the tongue. It's all connected. (Without being too graphic.) I was quite surprised to physically feel one body part activate when the other was activated. https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748
This one would sort of depend on context. If the guy is a dance teacher or massage therapist, and he's saying it metaphorically to mean that people subconsciously express their emotions in the way they hold their body, I'd give him a pass. If he means it literally, that's obviously really dumb.
To give him some possible credit, he could be talking about eating dissorders and obesity resulting from mental causes
Well that explains why I have such bad hip pain all the time! It's not the Ankylosing Spondylitis or the fibromyalgia, it's from storing my trauma! 🙄
TikToker: Why women's body count actually matters to guys with the psycological studies proving that it does matter anyway
Professor: Next time you decide to justify your misogyny, please leave psychological studies out of this. There are no psychological studies that prove this BS.
What the hell does this guy mean by "body count"! Because as far as I know, it only means "stack of corpses".
i had the exact same question IMMEDIATELY. what body count?
Load More Replies...He is right though. If a woman's (or man's btw) body count is higher than zero, i have to believe that is going to be a dealbreaker for most people. I for one would prefer not to date someone who kills people.
Meh, that depends on the situation. Many people have no problems in a relationship with a soldier or police officer and even more people are in happy relationships with bad doctors and stock traders or money lenders.
Load More Replies..."Women's body" count refers to the number of sexual partners a woman has had. Because, obviously, men with a high "body count" are studs and women are sluts, prostitutes etc etc. Fun thing is that the average incel, like in this picture, has a bodycount of 1%. 2% if he's ambidextrous.
Nahh, that's not how that works in this guy's mind. He thinks he can go humping around with whomever because he is a man, but women are supposed to be demure and refuse their sexual side because of what society says to them. Professor called him out correctly.
Load More Replies...Dr. Inna added that she's currently banned from posting on TikTok because of a misunderstanding on their part. She was banned for multiple 'violations' because she answered a question about tattoos in academia and had photos of her colleagues' arms and legs in one of her videos.
"My removed comments had academic source links—that is NOT against published guidelines at all. My muted videos were addressing blatant misinformation about my academic subject, respectfully and with sources. Please have an actual human who understands the nature of my work look at this," she wrote to TikTok.
Professor: I got so excited when I saw this, because I thought the follow up was going to be "I have since learned that serotonin that's produced in the gut is used right there in the gut to regulate intestinal movement". Because it does not cross the blood-brain-barrier and it serves multiple functions in our body. But I guess not...
Well seems her gut is working overtime, because her brain is definitely out of office
At first I read that as "out of orifice" & to be honest, I kinda like my mistake version better in this scenario. Either way, where tf do people come up with these stats?
Load More Replies...TikToker: Psychology says that when someone is laughing and they look at you, they're attracted to you.
Professor: Psychology says no such thing. And don't even get me started on the one where "If you dream of someone, that means they're in love with you". How is that supposed to work?
If they're laughing and looking at you... chances are... well, bad news, mate. But not necessarily. Not everyone is a bully in this world.
It could be that you just told a very funny joke... hopefully
Load More Replies...I dreamt of my tax return forms. Oh, that would make a good dirty joke.
Load More Replies...I'm laughing and looking at her right now. I have never been more not-in-love hahah
That’s the stupidest thing I ever heard. Just because people glance in your direction once doesn’t mean they love you.
Re: the “if you dream of someone, that means they’re in love with you” thing: Hey dream lover TikToker, I had a dream about Rudolph Valentino the other night. Does that mean he’s in love with me? If it does, then it’s gonna be a pretty long distance relationship then, considering the fact that he died in 1926.
If you dream of someone laughing at you, that means they have a shrine built in your honor in their basement.
Meanwhile, Dr. Inna’s videos reminded me of a chat about double-checking sources that I had earlier with Lee McIntyre from Boston University.
He told me that we should focus on finding accurate and reliable sources of information, instead of double-checking every teeny-tiny tidbit of info we come across. We wouldn’t be able to keep up this sort of in-depth fact-checking because we’d end up exhausted very quickly. So it’s far easier to find who we can trust.
Professor: Did you know what the Barnum effect is? A lot of these supposed personality tests you see online, as well as a bunch of other things that "tell you your personality," or pretend to work because of the Barnum effect.
Barnum Effect, also called Forer Effect, in psychology, the phenomenon that occurs when individuals believe that personality descriptions apply specifically to them (more so than to other people), despite the fact that the description is actually filled with information that applies to everyone.
I had a friend who took over writing the daily horoscope for a major FL newspaper when the woman who did the column (& was a true believer of astrology) died & no one else wanted it. ~~~ He got several years of the OW's horoscopes, printed them out, cut them up into 1-2 sentence strips of paper, & dumped all the strips into a huge novelty popcorn tin. He'd pull out 3-4 random strips for each zodiac, then combine & rewrite the sentences to form a cohesive paragraph. He'd take 5-6 strips for the 'If today is your birthday' section.' ~~~ When he was done he'd put the strips into a different huge popcorn tin, & once he emptied one tin he'd switch them & keep going. If he knew your birthday he'd often include something silly poking fun at you directly. I got ''Your desire to only wear black will be hard to maintain after you develop an obsession with pink.' or 'Be generous with your money today, especially with friends whose names start with L.'
Load More Replies...None of those ways to hold a fist is correct - if you punch with your fist like in option 1 or option 3 it will cause a broken thumb and if you punch and have your wrist at an angle like in option 2 it will get fractured.
I saw Barnum, and that's what came to mind. 😂 That man up there is a bonafide sucker.
Load More Replies..."This song is for people who feel miserable, rejected, unconfident and lonely. -Omagad that's so meeee!!!!"
the way you hold your fist reveals how much and what type of fight training you've had.
Never tuck your thumb under your fingers when making a fist! Where did these people learn to fight?
Before reading the description, I guessed the Barnum Effect referred to P.T. Barnum's quote, "There is a fool born every minute." Haha! Close, but no cigar. lol
TikToker: Psychology says that if you're over 16, you've probably already met your soulmate.
Professor: Psychology says no such things. Psychology doesn't talk. But psychologists don't say them either.
It would more be about statistics than psychology... But it would still be wrong anyway. When you are 16, you know nobody, you have never been in a relationship, and all the few people whom you know will soon be forgotten.
Plus, at 16 your world is very small. Mostly your family, friends, and school. Once you graduate and either go to work or college, then your world starts getting bigger. BTW, I was 40 before I met my soulmate. I would never have met him at 16, because 1) he’s British and was still living in the UK, and 2) we met and initially communicated through the internet, which didn’t exist for the general public back in 1976 when I turned 16.
Load More Replies...Soulmate..... What a load of utter crap. This implies that you are born incomplete and need someone else to complete you. There are almost 8 billion people on the planet and there is "One" perfect person for you? So... you have a i in 8,000,000,000 chance to meet this person. Even if you had the financial means to travel the entire planet at a whim, it would be impossible to meet every single person in your lifetime.
Nah - your soulmate will be conveniently located nearby of course! 😁 What? That IS how it works isn't it? 🤔
Load More Replies...Hope note. I moved 3,000 miles away from where I was born. There are many potentially compatible people in the world for everyone--this whole soulmate thing is a DRAG.
Psychology? Nah. Made up statistics maybe. Sort of depends on your beliefs (in soulmates) for one.
Do one, there is no such thing as the one, you are just lucky if you meet someone that you are compatible with and doesn't piss you every minute of the day.
“It would be exhausting to fact check every single news item we hear. In fact, insisting on this degree of skepticism is something that demagogues use to get us to be cynical, because when we doubt that it is possible to know the truth—even when it is staring us in the face—we are riper to their manipulation. So I’d say the best thing with news is to do a little investigation into finding a reliable source,” he said.
“Look for an organization that does investigative journalism (and doesn't just repeat information from other sources), double sources its quotations, discloses conflicts of interest, etc. Once we've found that we can relax a bit and trust the reporting behind the stories. Do we still need to be on guard? Yes. Even The New York Times can make mistakes. Or individual reporters can have biases. But that doesn't mean 'all sources are equal.'"
Professor: Max, we talked about this, didn't we? You shouldn't say "according to science" when it isn't. And you shouldn't say "studies show" when there are no studies.
'According to science' the way I sleep means that I cant breath well if I lie on my right side so I do it on my left.
Hurts least to lie on my right side... Must be someone with health problems! 🙄
Load More Replies...imagine someone saying "what these types of correction tape you use says about you
Is says a lot about my mattress, that's a fact. Oh, and also about my spine not having the best life, but what can you do when accidents happen without warning. Moron!
Thing is with these people, when you challenge them to cite their sources, they either disappear, ignore you, start verbally attacking you, come up with sources that are unverifiable, not peer-reviewed, not legitimate, or either Wikipedia or some blog they read. Oh and their heads really REALLY explode when you cite several legitimate sources right before you asked them to cite theirs.
It seems most debates out there eventually deteriorate to a game of "Says who?"
Load More Replies..."according to science" equates to "I just thought this up, I got a B in science when I was in the 5th grade once so I know my sh!t"
Did the term “according to science” start by a joke made by futurama? Any chance of that?
TikToker: If you saw the flowers first, that means you're meticulous, modest, and shy.
Professor: No. It does not mean anything at all like that. This is just a figure-ground illusion. There are many around like that. None of them are personality tests. Perceptual phenomena ARE NOT personality test
If I saw the flowers first, it's because they're more intensely colored than the human. And better-looking.
Right? Are we supposed to ignore the hot pink colored flower in the MIDDLE of the picture?? In addition to that, his dark hair and hoodie are practically framing the flower in the middle, actively guiding your eyesight.
Load More Replies...According to science, I like to smack my husband in my sleep. Wonder what personality disorder I must have?
The professor is actually not quite right there. Most widely accepted personality tests (such as the Rorschach, for example) rely on perceptual phenomena, and the assumption that the way we perceive, process and conceptualize reality, basically constitutes our personality. Clinical psychologist here.
I'm glad the flowers diverted my attention from that very hittable face.
TikToker: Quick way to identify someone more narcissistic or psychopathic is to look ...
Professor: One quick way to know which psychology 'professionals' on TikTok to stay away from is when they teach you a very quick way to identify whether someone is narcissistic or psychopathic. Do you really need views this badly, doctor? This is really not something you should be teaching people.
Yes, there IS an easy way to if someone is a psychopath or sociopath: They voted for Trump or his minions! That reveals the "clinical lack of empathy" common to both NPD and "psychopathy" (a.k.a. Anti-Social Personality Disorder).
I believe the term is uneducated (with reference to voting for the orangutan) but gullible works too.
Load More Replies...I personally think anyone who claims to be a "doctor" of anything should be arrested, if they do not have the proper credentials. There are too many stupid people out there who believe these people's claims. It's scary, actually, how gullible some people are.
Yeah no. Those behavioural patterns can apply to just about anyone, it doesn't mean they are deviant in any way. This does nothing but make people paranoid and judgmental
Load More Replies...TikToker: You can change the way you look and heal yourself from disease with your thoughts and it's been scientifically proven.
Professor: No. It is not "scientifically proven," for two reasons. One is that science does not "prove" things. In science, we support theories with evidence that we obtain from testing our hypotheses and we do not actually "prove" things because the next study may show that your theory was, in fact, incorrect, and needs changing. So, no, scientists do not say "scientifically proven". And epigenetics does not work the way you think. What you're describing is magic, not epigenetics. Epigenetics[processes] can change your genes depending on the environment but it's not going to have effects that you claim and it has not been shown, in any studies to have the kind of effect that you claim. And placebo effect? it's not quite relevant to what you're describing. You really don't understand science, huh?
This. Oh, this. "the way you heal yourself from your disease with your thoughts".... AKA "magic cure". That's right! Just cheer up and kill cancer! Who knew? Oh wait...
Sadly, my mother in law attempted this with my father in law and it about destroyed both my husband & his sister (who is a nurse at Seattle children's hospital) She brought in the bible, crystals, this giant calculator called a "Rife Machine" (read: conspiracy theory hunk of plastic for profits) It was awful & worst of all, none of us could openly grieve this amazing person because it wasn't "staying positive or keeping the faith"
Load More Replies...Scientists don't really "believe" anything either. They simply accept or reject something based on the best evidence or explanation. I don't "believe" the theory of evolution for example. I accept it as the best model we have to explain thousands of facts about biology - which it does brilliantly. Scientists may use the word "believe" on occasion, but it's just semantics. The problem with belief is you can do it with zero evidence. You can dismiss facts and empirical data that contradicts or refutes it. That is not to do science.
That reminds me, months ago one of my relatives asked me if I believe in the corona virus and what I think about it. As if the virus cares whether I believe in it or not and what I think about it
Load More Replies...I have been attacked on facebook for saying just that...science doesn't prove anything. It either supports or fails to support a hypothesis.
There is an electric bed advertised in TV that cures everything. Magic!
This is like saying that you just have to pray. I hate that, because when a 2 yr old dies of cancer, did her parents not pray hard enough?
Professor: This is your regularly scheduled reminder that PERCEPTUAL PHENOMENA are not PERSONALITY TESTS. These are figure-ground illusions, they are not personality tests. They just say things about perception.
My eyes were wandering around the picture because I couldn't decide where to look, and then I read the caption. What does that prove? Oh, nothing.
That you have properly functioning eyes & evolution didn't skip you because you're brain is subconsciously assessing the entire situation for potential relevant information! Congrats, you're already way smarter that 90% of these "content" creators!
Load More Replies...A doctor does a Rorhschach test with a patient. On every card he shows the patients answers "Sex". After completion of the test the doctor says "it looks like you have a sex addiction." To which the patient replies: "Who is the guy here showing dirty pictures?"
Lots of "facts" and "scientifically proven" knowledge out there coming from... urban myths with no actual sources. Lots of our common knowledge is an illusion. That's why it's important to have an open mind and be constantly observing.
And become scientifically literate. Social media is mainly for entertaining, and only to a small degree for information. It undoubtedly is never for information on subjects with a stronger impact on life, such as health, mental wellbeing, jurisdiction, and emergencies. "Do you own research" should not be a slogan used by idiots who dispute scientific knowledge but be the claim of those who do not believe claims on social media without checking the sources. General cue: no sources means highly questionable, regardless of how well the intention of the poster were.
Load More Replies...I’d bet a years wages that none of these people are trained in psychology.
And even if they were, psychology is a field full of controversy and with ongoing research. Even if they quoted from scientific research, it would be questionable if their sources were older than a few years. And on top of this, psychology is highly context-dependent. Any "absolut truth" in the form of "If you do A then you have character trait B" are fishy.
Load More Replies...Could we please have more content of tiktok idiots being dunked on by actual professionals with functioning brains? Reading this was so cathartic.
They are doing a lot of damage just for the sake of going viral. Despicable idiots.
Or you could consult an actual trained and licensed medical professional, and hear that we're not sure why our brains/bodies do all they do yet, but that doesn't mean you can giggle your way out of having a chronic/lethal disease, okay? OK. And stop trying to sell magic fruit juice to "make you healthy". Eat fruit, drink water, much cheaper, same result, end. ...
If “studies show” anything, it’s that way too many people have a poor understanding of science means and how it works.
I just love the contrast between those filtered, overgroomed, posing peeps and her normal, down to earth face :-D
Even on legitimate news sites and TV programs, you'll see stories proclaiming something some new study has shown. Like (fictional example): "Pickle juice prevents colon cancer!" But if you actually read the original source, you'll often see that the study doesn't really say that. It will say something like (again, fictional): There were 40 middle aged German white men in the study, and of the 20 who drank pickle juice, 8 showed a 15% reduced level of some enzyme that tends to be higher in people with colon cancer. And then quite often, researchers at a different university try to replicate the experiment, and they don't come up with the same results. That's why you should always keep a healthy cynicism when you read about any new "superfoods" or fad diets.
Lots of "facts" and "scientifically proven" knowledge out there coming from... urban myths with no actual sources. Lots of our common knowledge is an illusion. That's why it's important to have an open mind and be constantly observing.
And become scientifically literate. Social media is mainly for entertaining, and only to a small degree for information. It undoubtedly is never for information on subjects with a stronger impact on life, such as health, mental wellbeing, jurisdiction, and emergencies. "Do you own research" should not be a slogan used by idiots who dispute scientific knowledge but be the claim of those who do not believe claims on social media without checking the sources. General cue: no sources means highly questionable, regardless of how well the intention of the poster were.
Load More Replies...I’d bet a years wages that none of these people are trained in psychology.
And even if they were, psychology is a field full of controversy and with ongoing research. Even if they quoted from scientific research, it would be questionable if their sources were older than a few years. And on top of this, psychology is highly context-dependent. Any "absolut truth" in the form of "If you do A then you have character trait B" are fishy.
Load More Replies...Could we please have more content of tiktok idiots being dunked on by actual professionals with functioning brains? Reading this was so cathartic.
They are doing a lot of damage just for the sake of going viral. Despicable idiots.
Or you could consult an actual trained and licensed medical professional, and hear that we're not sure why our brains/bodies do all they do yet, but that doesn't mean you can giggle your way out of having a chronic/lethal disease, okay? OK. And stop trying to sell magic fruit juice to "make you healthy". Eat fruit, drink water, much cheaper, same result, end. ...
If “studies show” anything, it’s that way too many people have a poor understanding of science means and how it works.
I just love the contrast between those filtered, overgroomed, posing peeps and her normal, down to earth face :-D
Even on legitimate news sites and TV programs, you'll see stories proclaiming something some new study has shown. Like (fictional example): "Pickle juice prevents colon cancer!" But if you actually read the original source, you'll often see that the study doesn't really say that. It will say something like (again, fictional): There were 40 middle aged German white men in the study, and of the 20 who drank pickle juice, 8 showed a 15% reduced level of some enzyme that tends to be higher in people with colon cancer. And then quite often, researchers at a different university try to replicate the experiment, and they don't come up with the same results. That's why you should always keep a healthy cynicism when you read about any new "superfoods" or fad diets.
