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Lingerie Company Remakes Victoria’s Secret Ad With A More Realistic Range Of Body Types

Curvy Kate, a lingerie brand praised for embracing a far wider range of busts than many other lingerie designers, has released an ad campaign that takes a dig at Victoria’s Secret, whose “Perfect Body” ad campaign drew criticism for suggesting that a perfect body could only be one that adhered to their strict (and slim) standards.

The brand, which creates bras for D-K cups, launched the ads along with their “Star in a Bra” campaign, which lets fans help them decide who their new model for 2015 will be.

After receiving a wave of criticism, Victoria’s Secret changed their ad campaign’s slogan to “A Body For Every Body,” but the models in the ad campaign still did little to appeal to women of different body types.

More info: curvykate.com | starinabra.com | Facebook (h/t: elitedaily)

Victoria’s Secret was accused of body-shaming larger and bustier women when they released this ad

They changed the slogan to “A body for every body,” but many thought it wasn’t enough

Curvy Kate released a similar ad but with a more diverse range of body types and busts:

Here are the top 10 models from their model vote competition, which recently closed:

471Kviews

There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

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What do you think ?

POST

NataliePitman 9 years ago

What about us girls with a small bust compared to the rest of our bodies? The bottom picture shows ladies with a large bust, no one like me!

44points

PookieMcNoodles 9 years ago

The company the ad represents makes bras for sizes D-K.

19points

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ChrisCarnes 9 years ago

I hear you, I want to see that as well. I do not get the obsession with large breasts, there is a lot more to beauty than a cup size.

7points

Erica Mazurek-Bowshier 7 years ago

Nervous those can be found EVERYWHERE. They're catering to women with large breasts, who very often have a hard time finding bras that fit them, let alone bras that look pretty. Most of them are ugly and plain. Always has to be a self centered person somewhere that complains about the fact that special stores such as this, or Lane Bryant, won't cater to them as well, when their size can be found everywhere. Imagine only being able to shop in a small handful of stores, then having people that can buy clothes everywhere bitching that the FEW stores don't cater to them as well. Very self centered and ignorant way of thinking.

1point

CraigMansfield 9 years ago

Nothing wrong with a small bust. Usually goes with a nice round butt. But the person inside, really is what matters the most.

1point

StacieJo 9 years ago

Amen to this, although I have never desired for my own use any fancy undies. They look really itchy.

1point

IlonaSzewczyk 8 years ago

I just thought the same.

0points

KeyraRodz 9 years ago

I'm thinking "Curvy Kate" caters to larger busts.. Those bras though! Eww

0points

AstridCunningham 9 years ago

The top says all women have perfect bodies and the second one says we are all overweight and wear god-awful bras..show me the middle-rangers

23points

SimonMillat 9 years ago

Whats your problem? There are small girls and big girls, broad hips and slim. I think there are a lot of different body types

9points

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AmberRidgdill 9 years ago

I concede the chicks on the left are bigger, but if you think the chicks on the right are overweight, I feel for you.

2points

MichelaDorman 9 years ago

Do you really think ALL those women in the second pic are overweight? I see at least four who are average or below weight.

1point

ShellyMorrow 9 years ago

There a great cross selection...you obviously have some body issues.

1point

CharlotteMarks 8 years ago

Only about half of them are overweight, if that, but it just goes to show that you are one of the many people that have been brainwashed into thinking that skinny = perfect and that only skinny women have health body types. I feel sorry for you, so ignorant.

0points

SimonMillat 8 years ago

They said it is a bigger variaty - not "we cover all the body types"

0points

SaraJeanKwapien 9 years ago

I think the problem in the second picture has more to do with the quality of photograph and editing and less to do with a lack of diversity.

0points

JinnyPan 9 years ago

Or what about a picture showing all the bodyshape a woman can be not because she's obese or anorexic but because she's born like that?

0points

DavidMann 9 years ago

They are from one extreme to the other; where is the middle-of-the-range photograph, in which my partner would fit?

17points

EmmaJay 9 years ago

For all ya'll know, his partner might be curvy and average weight but have a small chest.

0points

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EmmaJay 9 years ago

Pretty sure what he meant was a girl with a similar body to his literal partner.

0points

petra_pe 9 years ago

Victoria, read the goddamn article.. its a company selling D-K bras, why would they have flat chested models???

-1point

SimonMillat 9 years ago

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SimonMillat 9 years ago

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552535f696e1e 9 years ago

Seriously? This is either super skinny women or super large women. Not realistic at all. Where are the average weight small breasted women?

11points

SaraJeanKwapien 9 years ago

HUH?! There are at least 4 women with very typical body types, 2 of which are in fantastic shape and muscular and one of which has no chest!

2points

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odia 9 years ago

Neither photo has much diversity re: body type - what's the point of this?

9points

FranziskaNielsen 9 years ago

Where are the ones with small breasts and giant hips?

9points

MartinW 9 years ago

This comment is hidden. Click here to view.

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FatimaFernandes 9 years ago

These women are beautiful!!! O-M-G!

6points

AnoüskaTamborska 9 years ago

c'est clair Fatima je suis bien de ton avis aussi <3!

0points

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NoreenVance 9 years ago

drop your drawer guys lets see what the hell you got small, big ,fat or pin d**k! what do you say ladies you can even have them covered up!

4points

PaulWhite 9 years ago

This is awesome. VS doesn't even make xl underware or DD bras anymore. Let's see more realistic women.

4points

EmmaAune 9 years ago

why is DD more realistic? I know one girl with DD, and lots of girls with smaller breast and no curves...

0points

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Boop-pity-boop 9 years ago

Why are people saying that every woman in the bottom pic is overweight? I can see at least three who are very slim, esp. pic number 1.

4points

SabrinaBigler 9 years ago

Because people see what they want to see.

6points

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CrackrJax 9 years ago

Oh shut up ... There is plenty of body types in there, skinny included. There is no perfect body, and no body is going to be identical.

3points

MaryAsh 9 years ago

Actually victoria's secret showed HEALTHY models. Women who work out, you can see muscle on them. Stop promoting unhealthy.

1point

LaurieSmith 9 years ago

MaryAsh, I hike 5-7 miles everyday, but I fit into the bottom picture. Even when I weighed 125lbs. I didn't fit into Victoria secret group.

7points

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IreneCangas 9 years ago

I see no muscle just skin and bones. VS models are not healthy! Some of them have admitted to juicing which isn't a healthy practice!

0points

EmmaJay 9 years ago

even when I was underweight at 110 pounds and my ribs were sticking out, I didn't look like those girls up top.

0points

EmmaJay 9 years ago

I can work out all I want, have done so before-- but my butt, and the hips which are built into my skeletal build ain't goin' nowhere.

0points

EmmaJay 9 years ago

Some women are naturally broader in build or curvier in build, have larger hips or butt, tend to carry more weight, etc. ... no matter what.

0points

DianaStiefer 9 years ago

Not true, it shows models who don't eat much, obsess about their weight and exercise little. I was in the industry, that's how it is.

0points

Erica Mazurek-Bowshier 7 years ago

They aren't talking about the women having the perfect 'body', they are talking about their lingerie line NAMED Body. Originally called 'Body by Victoria'. They have a fragrance named after it too.

0points

Meg Downing 7 years ago

Yea. I'm sorry. Trying to do a body positive image with everyone over a c cup. I am a 28 d. But it appears to be an a because it would be an a 34a rather than a d because the proportions. But seriously.... none of these women represent me without big hips and thighs and smaller and smaller boobs.

0points

RenitaPedro 8 years ago

The way this madness is ever going to end is when us women stop acknowledging it and feeding it! :P

0points

Sidneydeez 9 years ago

I am 98 lbs, healthy, and wear Victoria Secret. Why is someone of my size not in the photo? Stop downgrading the skinny girls.

0points

Frecklebuddy 9 years ago

The copy was much more beautiful

0points

9 years ago

they curvy ones are still models. f this. show real women.

0points

EmmaAune 9 years ago

the reality is that to represent all body types in one photo is next to impossible, bu why do we make big beatiful and skinny anorexic?

0points

EmmaAune 9 years ago

why do we make people with large breast and curves more beatuful than skinny girls? i dont think the 2. ad represent women better than the 1

0points

NienkeJansen 9 years ago

and i dont do anything to keep myself so thin i eat more than my husband (big guy) ... so yeah STEREOTYPING is a thing you know.

0points

NienkeJansen 9 years ago

i dont even fit in Victoria secret bra's because i have to small boobs for them to look nice... but i do have a frame like thos models

0points

ChristopherMarsh 9 years ago

Here's a concept. How about choosing a nice woman? I try to do unto others as I would have them do unto me

0points

JohnGaiser 9 years ago

Everybody has an idea about what a woman's body should look like. Whatever...

0points

FieldMarshall 9 years ago

I would be a perfect curvy model, if only I can find the perfect model agency...

0points

guess 9 years ago

"the perfect body for everybody"... with only one body type represented in the ad. Nice save, guys.

0points

JujuBanana 9 years ago

What realistic RANGE? These women are all boobalicious!

0points

NancyHelgeson 9 years ago

What is not mentioned, is that most of the Victoria Secret models have had breast enhancements.

0points

TeaBerries 9 years ago

I had an athletic figure in h.s. then I got married and had a daughter. Naked I look like a pole with two deflated balloons. Where's that?

0points

ChrisCarnes 9 years ago

I wish that the fashion world would stop trying to force a certain body type they think everyone wants to see & celebrate all women. Beauty!

0points

DianaBoggs-O'neal 9 years ago

they look more normal ,but never going to please everyone ,there will always be a whiner or two .Good job in my opinion.

0points

CrackrJax 9 years ago

Awe, those are some beeeautiful ladies!! Oye how can you pick just 10 from that lot. They all look so happy, healthy, and very pretty too!

0points

NoreenVance 9 years ago

why is it always about women any ways lets get on the pin d**k a*s wholes who choose the skinny lil titty ladyes!

0points

NoreenVance 9 years ago

who is it thats says there is a perfect body, a body is a body no one is perfect only God !

0points

AnnaDewart 9 years ago

Along with France's ruling, this campaign is such a fine and valiant effort toward getting the just-out-of-Dachau look banned, once for all!

0points

estherligthart 9 years ago

The ladies in the1st picture are models.Means that they are not your everyday bodytype. I do love the picture with the mixed models however!

0points

JinnyPan 9 years ago

If everybody is beautiful why there's no skinny girl in the second one? There should be a picture with all the body shape a woman can be

0points

DestinySears 9 years ago

Where are the petite 5'1 short women with B cups like myself? Where is the naturally 30-24-38..

0points

LilyPick 9 years ago

The remake fails to show diversity, same as the original... it secludes the slim

0points

LeslieCypert 9 years ago

The Curvy Kate says this is what busty looks like. And when you are busty you have to wear god awful bras or it all comes out the top.

0points

WendyMaxwell 9 years ago

It's bad enough having big boobs, without always having to wear ugly bras. They look like medical support aids! Give us something pretty!

0points

Schattenschweif 9 years ago

More diverse? Then why can't I see any women with a smaller bust? Featuring only models with big breasts isn't realistic either...

0points

MargaritaWilhelm 9 years ago

Why all the girls have big boobies? I bet there are also women with small ones :D

0points

JesterRaiin 9 years ago

They say that beauty lies in the eye of beholder. Mine says "no, no, nononono". :|

-1point

SydneyWheeler 9 years ago

I agree with this statement!

0points

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IreneLivingstone 9 years ago

With all due respect I think you've missed the point ! Curvy Kate is offering a more honest version rather than a anorexic model !

-1point

SydneyWheeler 9 years ago

Don't call the slim women anorexic, how do you know they are anorexic? Just because a woman is slim doesn't me she is anorexic, just slim.

0points

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MartinW 9 years ago

This comment is hidden. Click here to view.

tinydancer 9 years ago

Wow. Not funny. Judgmental much?

0points

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POST

NataliePitman 9 years ago

What about us girls with a small bust compared to the rest of our bodies? The bottom picture shows ladies with a large bust, no one like me!

44points

PookieMcNoodles 9 years ago

The company the ad represents makes bras for sizes D-K.

19points

Load More Replies...

ChrisCarnes 9 years ago

I hear you, I want to see that as well. I do not get the obsession with large breasts, there is a lot more to beauty than a cup size.

7points

Erica Mazurek-Bowshier 7 years ago

1point

CraigMansfield 9 years ago

Nothing wrong with a small bust. Usually goes with a nice round butt. But the person inside, really is what matters the most.

1point

StacieJo 9 years ago

Amen to this, although I have never desired for my own use any fancy undies. They look really itchy.

1point

IlonaSzewczyk 8 years ago

I just thought the same.

0points

KeyraRodz 9 years ago

I'm thinking "Curvy Kate" caters to larger busts.. Those bras though! Eww

0points

AstridCunningham 9 years ago

The top says all women have perfect bodies and the second one says we are all overweight and wear god-awful bras..show me the middle-rangers

23points

SimonMillat 9 years ago

Whats your problem? There are small girls and big girls, broad hips and slim. I think there are a lot of different body types

9points

Load More Replies...

AmberRidgdill 9 years ago

I concede the chicks on the left are bigger, but if you think the chicks on the right are overweight, I feel for you.

2points

MichelaDorman 9 years ago

Do you really think ALL those women in the second pic are overweight? I see at least four who are average or below weight.

1point

ShellyMorrow 9 years ago

There a great cross selection...you obviously have some body issues.

1point

CharlotteMarks 8 years ago

0points

SimonMillat 8 years ago

They said it is a bigger variaty - not "we cover all the body types"

0points

SaraJeanKwapien 9 years ago

I think the problem in the second picture has more to do with the quality of photograph and editing and less to do with a lack of diversity.

0points

JinnyPan 9 years ago

Or what about a picture showing all the bodyshape a woman can be not because she's obese or anorexic but because she's born like that?

0points

DavidMann 9 years ago

They are from one extreme to the other; where is the middle-of-the-range photograph, in which my partner would fit?

17points

EmmaJay 9 years ago

For all ya'll know, his partner might be curvy and average weight but have a small chest.

0points

Load More Replies...

EmmaJay 9 years ago

Pretty sure what he meant was a girl with a similar body to his literal partner.

0points

petra_pe 9 years ago

Victoria, read the goddamn article.. its a company selling D-K bras, why would they have flat chested models???

-1point

SimonMillat 9 years ago

This comment is hidden. Click here to view.

SimonMillat 9 years ago

This comment is hidden. Click here to view.

552535f696e1e 9 years ago

Seriously? This is either super skinny women or super large women. Not realistic at all. Where are the average weight small breasted women?

11points

SaraJeanKwapien 9 years ago

HUH?! There are at least 4 women with very typical body types, 2 of which are in fantastic shape and muscular and one of which has no chest!

2points

Load More Replies...

odia 9 years ago

Neither photo has much diversity re: body type - what's the point of this?

9points

FranziskaNielsen 9 years ago

Where are the ones with small breasts and giant hips?

9points

MartinW 9 years ago

This comment is hidden. Click here to view.

Load More Replies...

FatimaFernandes 9 years ago

These women are beautiful!!! O-M-G!

6points

AnoüskaTamborska 9 years ago

c'est clair Fatima je suis bien de ton avis aussi <3!

0points

Load More Replies...

NoreenVance 9 years ago

drop your drawer guys lets see what the hell you got small, big ,fat or pin d**k! what do you say ladies you can even have them covered up!

4points

PaulWhite 9 years ago

This is awesome. VS doesn't even make xl underware or DD bras anymore. Let's see more realistic women.

4points

EmmaAune 9 years ago

why is DD more realistic? I know one girl with DD, and lots of girls with smaller breast and no curves...

0points

Load More Replies...

Boop-pity-boop 9 years ago

Why are people saying that every woman in the bottom pic is overweight? I can see at least three who are very slim, esp. pic number 1.

4points

SabrinaBigler 9 years ago

Because people see what they want to see.

6points

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CrackrJax 9 years ago

Oh shut up ... There is plenty of body types in there, skinny included. There is no perfect body, and no body is going to be identical.

3points

MaryAsh 9 years ago

Actually victoria's secret showed HEALTHY models. Women who work out, you can see muscle on them. Stop promoting unhealthy.

1point

LaurieSmith 9 years ago

MaryAsh, I hike 5-7 miles everyday, but I fit into the bottom picture. Even when I weighed 125lbs. I didn't fit into Victoria secret group.

7points

Load More Replies...

IreneCangas 9 years ago

I see no muscle just skin and bones. VS models are not healthy! Some of them have admitted to juicing which isn't a healthy practice!

0points

EmmaJay 9 years ago

even when I was underweight at 110 pounds and my ribs were sticking out, I didn't look like those girls up top.

0points

EmmaJay 9 years ago

I can work out all I want, have done so before-- but my butt, and the hips which are built into my skeletal build ain't goin' nowhere.

0points

EmmaJay 9 years ago

Some women are naturally broader in build or curvier in build, have larger hips or butt, tend to carry more weight, etc. ... no matter what.

0points

DianaStiefer 9 years ago

Not true, it shows models who don't eat much, obsess about their weight and exercise little. I was in the industry, that's how it is.

0points

Erica Mazurek-Bowshier 7 years ago

They aren't talking about the women having the perfect 'body', they are talking about their lingerie line NAMED Body. Originally called 'Body by Victoria'. They have a fragrance named after it too.

0points

Meg Downing 7 years ago

0points

RenitaPedro 8 years ago

The way this madness is ever going to end is when us women stop acknowledging it and feeding it! :P

0points

Sidneydeez 9 years ago

I am 98 lbs, healthy, and wear Victoria Secret. Why is someone of my size not in the photo? Stop downgrading the skinny girls.

0points

Frecklebuddy 9 years ago

The copy was much more beautiful

0points

9 years ago

they curvy ones are still models. f this. show real women.

0points

EmmaAune 9 years ago

the reality is that to represent all body types in one photo is next to impossible, bu why do we make big beatiful and skinny anorexic?

0points

EmmaAune 9 years ago

why do we make people with large breast and curves more beatuful than skinny girls? i dont think the 2. ad represent women better than the 1

0points

NienkeJansen 9 years ago

and i dont do anything to keep myself so thin i eat more than my husband (big guy) ... so yeah STEREOTYPING is a thing you know.

0points

NienkeJansen 9 years ago

i dont even fit in Victoria secret bra's because i have to small boobs for them to look nice... but i do have a frame like thos models

0points

ChristopherMarsh 9 years ago

Here's a concept. How about choosing a nice woman? I try to do unto others as I would have them do unto me

0points

JohnGaiser 9 years ago

Everybody has an idea about what a woman's body should look like. Whatever...

0points

FieldMarshall 9 years ago

I would be a perfect curvy model, if only I can find the perfect model agency...

0points

guess 9 years ago

"the perfect body for everybody"... with only one body type represented in the ad. Nice save, guys.

0points

JujuBanana 9 years ago

What realistic RANGE? These women are all boobalicious!

0points

NancyHelgeson 9 years ago

What is not mentioned, is that most of the Victoria Secret models have had breast enhancements.

0points

TeaBerries 9 years ago

I had an athletic figure in h.s. then I got married and had a daughter. Naked I look like a pole with two deflated balloons. Where's that?

0points

ChrisCarnes 9 years ago

I wish that the fashion world would stop trying to force a certain body type they think everyone wants to see & celebrate all women. Beauty!

0points

DianaBoggs-O'neal 9 years ago

they look more normal ,but never going to please everyone ,there will always be a whiner or two .Good job in my opinion.

0points

CrackrJax 9 years ago

Awe, those are some beeeautiful ladies!! Oye how can you pick just 10 from that lot. They all look so happy, healthy, and very pretty too!

0points

NoreenVance 9 years ago

why is it always about women any ways lets get on the pin d**k a*s wholes who choose the skinny lil titty ladyes!

0points

NoreenVance 9 years ago

who is it thats says there is a perfect body, a body is a body no one is perfect only God !

0points

AnnaDewart 9 years ago

Along with France's ruling, this campaign is such a fine and valiant effort toward getting the just-out-of-Dachau look banned, once for all!

0points

estherligthart 9 years ago

The ladies in the1st picture are models.Means that they are not your everyday bodytype. I do love the picture with the mixed models however!

0points

JinnyPan 9 years ago

If everybody is beautiful why there's no skinny girl in the second one? There should be a picture with all the body shape a woman can be

0points

DestinySears 9 years ago

Where are the petite 5'1 short women with B cups like myself? Where is the naturally 30-24-38..

0points

LilyPick 9 years ago

The remake fails to show diversity, same as the original... it secludes the slim

0points

LeslieCypert 9 years ago

The Curvy Kate says this is what busty looks like. And when you are busty you have to wear god awful bras or it all comes out the top.

0points

WendyMaxwell 9 years ago

It's bad enough having big boobs, without always having to wear ugly bras. They look like medical support aids! Give us something pretty!

0points

Schattenschweif 9 years ago

More diverse? Then why can't I see any women with a smaller bust? Featuring only models with big breasts isn't realistic either...

0points

MargaritaWilhelm 9 years ago

Why all the girls have big boobies? I bet there are also women with small ones :D

0points

JesterRaiin 9 years ago

They say that beauty lies in the eye of beholder. Mine says "no, no, nononono". :|

-1point

SydneyWheeler 9 years ago

I agree with this statement!

0points

Load More Replies...

IreneLivingstone 9 years ago

With all due respect I think you've missed the point ! Curvy Kate is offering a more honest version rather than a anorexic model !

-1point

SydneyWheeler 9 years ago

Don't call the slim women anorexic, how do you know they are anorexic? Just because a woman is slim doesn't me she is anorexic, just slim.

0points

Load More Replies...

MartinW 9 years ago

This comment is hidden. Click here to view.

tinydancer 9 years ago

Wow. Not funny. Judgmental much?

0points

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Lingerie Company Remakes Victoria’s Secret Ad With A More Realistic Range Of Body Types

Victoria’s Secret was accused of body-shaming larger and bustier women when they released this ad

They changed the slogan to “A body for every body,” but many thought it wasn’t enough

Curvy Kate released a similar ad but with a more diverse range of body types and busts:

Here are the top 10 models from their model vote competition, which recently closed:

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