I started ‘seeing faces’ during a summer holiday with my family in Sweden. I think many people perceive a random pattern as a face at times. That’s only human. But I got inspired to consider it as an ongoing worldwide scavenger hunt, a bit like Pokémon Go. Since then, faces are everywhere!

I have always felt that a well developed sense of humour and creativity are very important life skills. Pareidolia combines those two. Looking for faces can make an ordinary walk or running a dull errand more fun.

In general, the ones that resemble faces the strongest (but really weren’t intended as a face) give me the most joy. Especially if they appear in nature. That’s why the ‘grape face’ is one of my favorites. But I also like the ‘sweet’ candy bar face a lot, and the tin can sticking out its tongue…

I feel that being able to see something in ‘nothing’ appeals to me as a musician and songwriter. The world is full of sounds and words, and I have the ability to make them into something meaningful (a song). I see pareidolia as a ‘grindstone’ to keep that ability sharp.

The beauty of pareidolia is that it’s absolutely free and requires only an imaginative mind and a keen eye (and a camera to prove it). A way of looking at the world that makes the world start looking back!