Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
then open in external browser
and click "Open in External Browser" 
Not a long time has passed since the last PETA controversy but it seems that the organization is not keen on learning from its past mistakes. Just this April, Bored Panda wrote about their cringe-worthy attempt to stop people from drinking cow’s milk and earlier this year, the organization received huge backlash over their criticism of Steve Irwin. This time, it came under the spotlight for featuring a Pokemon Wooloo in their marketing campaign that’s speaking out against shearing sheep. It is not the first time the infamous animal rights organization has attempted to use videogame characters to push their agenda and to make a controversial statement. This time, PETA’s target is Pokémon Sword and Shield and its new sheep pocket monster Wooloo which was introduced during the most recent Pokémon Direct presentation. Judging from people’s reaction on Twitter, Pokemon fans are definitely not on board with PETA using Wooloo to push their agenda. In addition to this, many were quick to point out that the campaign is not only disgraceful – it is also spreading dangerous misinformation. PETA’s tweet featured Wooloo standing with a sign that says, “I’m not your Wooloo sweater,” suggesting that shearing sheep is animal cruelty. However, the majority of people who have a basic education understand that shearing domesticated sheep is necessary for their health. But who are we to tell PETA what’s right for animals?..
More info: Twitter
This post may include affiliate links.
RELATED:
#3
Ashley Hayes 5 years ago
sheeps wool is literally exactly like a persons hair. it grows back, can cause harm if not cut for some people, it doesn't cause harm to the person with the hair being cut, and more so stfu Peta.
Gemjoybug 5 years ago
Not in New Zealand, wool is so undervalued that in most cases it COSTS farmers to shear the sheep, they only do it because the sheep of the modern wool would DIE if they were not sheared. Wool is sold to help to offset the cost of keeping the sheep healthy.
Load More Replies...
Lauren Caswell 5 years ago
And no, wool does have a good value, regular and especially merino. We use it for excellent carpets too and many other things. I don't know where you heard we undervalued wool but we definitely don't ;)
Lauren Caswell 5 years ago
Mutton and lamb. New Zealand lamb is highly prized around the world. And mutton roast on a Sunday is one of our kiwi classic meals :) but actually, dairy farming is the big thing here in New Zealand these days.
#4
Luis Milian 5 years ago
Peta is the worst when it comes to animals....they love taking money tho
#8
TheExtremeSmell 5 years ago
PETA reminds me of celebrity super fans that love the celebrity so much they end up killing them
#9
Taryn Wallace 5 years ago
They already went through a whole thing to "release" circus animal cookies on the package....THIS IS WHAT PEOPLES MONEY IS GOING TOWARDS "RELEASING" CARTOON ANIMALS.... while still killing real ones... unfortunately stupid s**t like this is still giving them publicity. Good or bad they are remaining relevant and that is ultimately the goal for a s**t agenda pushing company like them.
#11
Heather Niman 5 years ago
it’s the most unexpected crossover event and as a sheep farmer who knows nothing about Pokemon I am both now more open minded and 100% HERE FOR IT... all Pokemon fans are welcome to come see our real life woolloos and i’ll have the kettle on and biscuits out!!! xxxx
#18
#20
The Chopstick 5 years ago
Cristina Uhlir.... excuse my language but GO F**K SOME BITCHES YOU C**K SUCKIN’ C**T
Add New Image
What do you think ?
Patrick Millet 5 years ago
So first of all I hate Peta. Now that that's out of the way, I find it rather funny that they are jumping on the Wooloo bandwagon (because the internet collectively is in love with this little sheep) to push their agenda when a few years back they campaigned against the pokemon franchise because it "condones animal fighting rings" or something to that effect. The hypocrisy is astounding. I wish this f*cking group would go away already
P Piorecki 5 years ago
Can't use wool, can't use leather, cotton will also be bad at some point because of climate change or plants have feelings or some other nonsense. Oh and synthetic materials will also be evil because, why? Well, they're made from crude oil. Let's all get naked then!!!! ;-)
Tessa 5 years ago (edited)
Bamboo, organic cotton, industrial hemp, soy cashmere, tencel.... But most importantly-recycle, upcycle, dont buy fast fashion which lasts half a year before it breaks and dont buy c**p you dont need. So maybe read up some articles to help you with your choices.
Load More Replies...
Aunt Messy 5 years ago
Bamboo, cotton, hemp, and ALL soy products require massive amounts of petroleum based pesticides and fertilizers for the crops to survive in the first place. THEN, they must be harvested using massive, diesel burning tractors, hauled in diesel burning trucks to smoke-belching factories that are usually powered with dirty coal to be processed. THEN, they're all loaded back on trucks and ships to be shipped to massive, smoke belching factories to be made into clothing (or whatever) and THEN they're shipped back to the US, where even more trucks take them to distribution centers to be loaded onto MORE trucks to be shipped to stores.
WaffleFryLife 5 years ago
Wait guys, there was no reason to downvote Aunt Messy. In my opinion, she has a valid point...
Nomadus Aureus 5 years ago
Hate to be that person, bot cotton, even organic one is already a massive problem. :P "According to WWF, it takes more than 20,000 liters (5,283 gallons) of water to produce just one kilogram (2.2 pounds) of cotton, which roughly equals one T-shirt and a pair of jeans." https://www.triplepundit.com/story/2016/quenching-cottons-thirst-reducing-use-water-cotton-lifecycle/57196
Johnny 5 years ago
The solution to the world's problem over overuse of resources is not everyone being naked it's reducing population (which can be done through education and birth control, no need for genocide). Though it would cause some problems in modern economies that are heavily dependent on population growth.
Johnny 5 years ago
I don't understand the downvotes -- would anyone care to explain? There are 2 main ways to prevent humans from overconsuming the earth's resources. One is to thoughtfully reduce the number of humans by reducing reproduction rates before the earth reaches a tipping point. The second is to let the earth handle the reduction herself through starvation, disease, etc. I'd prefer the first.
Freya the Wanderer 5 years ago
I have met a few vegans who are NOT annoying, judgmental asshats. Be careful about making sweeping generalizations.
Load More Replies...
Virgil Blue 5 years ago
She does say that SHE never met a non-asshat vegan. Not that all of them are a-h.
I made this account just for this comment 5 years ago
I'm sorry but who the f**k is raping animals for food dumb a*s
Meyer Weinstock 5 years ago
Not a fan of PETA...but I like feta...many things taste betta with feta...
Entity A001UT 5 years ago
The trailer showed Wooloo in its natural habitat, not any farms or slaughterhouses. The Pokemon website even states that when Wooloo are handled by humans, they are usually unharmed by the shearing process. If PETA won't do their research about official information, then it's a sign. Their message is clear, but they're more focused on getting attention than stopping actual sheep torture. As someone who never wears wool and would NEVER harm an animal if I had the opportunity, I don't need PETA and their cognitive dissonance to ruin what I believe in.
Cats999 5 years ago
Yeah I'm really excited for the new game, kinda sucks to see there is already Rule 34 of it though...
Load More Replies...
Freya the Wanderer 5 years ago
PETA at one time had some good ideas, but now they have degenerated into fanatics, redoubling their efforts when they have forgotten their aim.
Leilani Vaughan-Williams 5 years ago
PETA only ever does harm. Like saying to open opossum pouches if they "look dead"...
Hugo Raible 5 years ago
I think PETA is a bunch of pricks, they kill dogs and then this lawsuit against a photographer who dedicated his life to protect animals - but the obvious PETA-like solution would be to not breed sheep at all, not to stop shearing the existing ones.
Dogloverz17 5 years ago
Wasn't PETA: people eating tasty animals on the artical about law advice??
Daria Z 5 years ago
I don't know what PETA is but the message looks silly. If not wool, what else is safe to wear?
Tosha Monty 5 years ago
Claire: And what about the natural habitats that are being destroyed for farming land??? How many millions of birds, animals and insects die for that? Without even considering how there is still not a plant based fiber that is really sustainable without using massive amounts of resources to produce doing more harm to the environment..... And yes wool CAN be a cruel industry but generally is not. So the message her should be to look into the source of your wool and get products from farmers that treat their animals right
Load More Replies... 
Lucinda Overhoussen 5 years ago
No they don't. Good farmers care about their livestock, simple fact is it's their livelihood and distressed animals that aren't properly looked after get sick more really, it is expensive etc.
Kim Lorton 5 years ago
I hate peta! Whatever they do, they certainly don’t do it for the lives of mistreated animals or pets! I read the article several years back, about them taking a pet off someone’s porch, a chi, and without a hesitant thought, before the owners could save it, peta euthanized their dog! That is neither ethical, kind, caring or taking care of an animal! They are a disturbed bunch of Waco’s that need to be disbanded.
Richard Wareham 5 years ago
PETA's opinions are moronic, we all know that. But this and so many other 'campaigns' are jut their version of clickbait; to get a reaction. Any reaction. So many people still fall for it.
Shireen 5 years ago
I'm so fed up of social justice organisations and journailist jumping on bandwagons and trying to ruin popular brands and games. Gamers want nothing to do with them, leave us alone and let us play games in peace. This is what Twitter has turned into; which is why so many people are ditching Twitter for Facebook and Instagram...
Lvisman96 5 years ago
It's really very simple. As animal welfare gets better, or is promoted by others, becoming part of the public consciousness, they lose their 'monopoly'...they don't have a unique platform anymore. They are trying to remain 'relevant' in any way that they can, by reaching.
Derron Grant Jr. 5 years ago
Wooloo:*exists* Rule 34 artists: I'm about to end this Pokemon's whole career
Annabeth Chase 3 years ago
Also the fact peta is trying to capitalise on pride with a profile pic
Christian Bradshaw 4 years ago
Honestly. I barely know sh*t about sheep and even I know that they need to be sheared. Peta just needs to stop
ISpiltLipstickInYourValentinoBag 4 years ago
shearing is good for sheep otherwise they could get sick and the wool can get dirty but peta are just dirty liars and they hurt them
Jyri Hakola 5 years ago
Life is hard, no wool due sheep rights, no fur for obvious reasons, no cotton because water must be saved, no down because the birds, no synthetic fibers because microplastics. And still.. winter is coming..
Foxyloxylou 5 years ago
You're right, but PETA makes it sound like you shouldn't shear at all. If/when we get sheep, and we shear them, we will shear them with utmost care
Load More Replies... HoffLensMetalHedLovesAnimalsUK 5 years ago
A lot of sheep farmers are paid for amounts of sheep sheared so the quicker they are, the more they are paid so that means rougher techniques and more stress for the sheep, if done properly with care it shouldn't cause the animals any stress but of course, money before welfare.
Pittsburgh rare 5 years ago
Skinned and cut and hurt? Have you EVER been to a farm, sweetheart? And don't get me started with the "not so perfect organisation" If you want to raise awareness on animal rights, there are plenty of ethical options out there.
Aunt Messy 5 years ago
So you haven’t seen the sheep after they’ve been sheared? You missed out. They LOVE not being weighed down by all that wool. I’ve seen venerable old rams jumping and dancing like lambs after shearing. They’re hilarious - and SO happy!
Patrick Millet 5 years ago
So first of all I hate Peta. Now that that's out of the way, I find it rather funny that they are jumping on the Wooloo bandwagon (because the internet collectively is in love with this little sheep) to push their agenda when a few years back they campaigned against the pokemon franchise because it "condones animal fighting rings" or something to that effect. The hypocrisy is astounding. I wish this f*cking group would go away already
P Piorecki 5 years ago
Can't use wool, can't use leather, cotton will also be bad at some point because of climate change or plants have feelings or some other nonsense. Oh and synthetic materials will also be evil because, why? Well, they're made from crude oil. Let's all get naked then!!!! ;-)
Tessa 5 years ago (edited)
Bamboo, organic cotton, industrial hemp, soy cashmere, tencel.... But most importantly-recycle, upcycle, dont buy fast fashion which lasts half a year before it breaks and dont buy c**p you dont need. So maybe read up some articles to help you with your choices.
Load More Replies... Aunt Messy 5 years ago
Bamboo, cotton, hemp, and ALL soy products require massive amounts of petroleum based pesticides and fertilizers for the crops to survive in the first place. THEN, they must be harvested using massive, diesel burning tractors, hauled in diesel burning trucks to smoke-belching factories that are usually powered with dirty coal to be processed. THEN, they're all loaded back on trucks and ships to be shipped to massive, smoke belching factories to be made into clothing (or whatever) and THEN they're shipped back to the US, where even more trucks take them to distribution centers to be loaded onto MORE trucks to be shipped to stores.
WaffleFryLife 5 years ago
Wait guys, there was no reason to downvote Aunt Messy. In my opinion, she has a valid point...
Nomadus Aureus 5 years ago
Hate to be that person, bot cotton, even organic one is already a massive problem. :P "According to WWF, it takes more than 20,000 liters (5,283 gallons) of water to produce just one kilogram (2.2 pounds) of cotton, which roughly equals one T-shirt and a pair of jeans." https://www.triplepundit.com/story/2016/quenching-cottons-thirst-reducing-use-water-cotton-lifecycle/57196
Johnny 5 years ago
The solution to the world's problem over overuse of resources is not everyone being naked it's reducing population (which can be done through education and birth control, no need for genocide). Though it would cause some problems in modern economies that are heavily dependent on population growth.
Johnny 5 years ago
I don't understand the downvotes -- would anyone care to explain? There are 2 main ways to prevent humans from overconsuming the earth's resources. One is to thoughtfully reduce the number of humans by reducing reproduction rates before the earth reaches a tipping point. The second is to let the earth handle the reduction herself through starvation, disease, etc. I'd prefer the first.
Freya the Wanderer 5 years ago
I have met a few vegans who are NOT annoying, judgmental asshats. Be careful about making sweeping generalizations.
Load More Replies... Virgil Blue 5 years ago
She does say that SHE never met a non-asshat vegan. Not that all of them are a-h.
I made this account just for this comment 5 years ago
I'm sorry but who the f**k is raping animals for food dumb a*s
Meyer Weinstock 5 years ago
Not a fan of PETA...but I like feta...many things taste betta with feta...
Entity A001UT 5 years ago
The trailer showed Wooloo in its natural habitat, not any farms or slaughterhouses. The Pokemon website even states that when Wooloo are handled by humans, they are usually unharmed by the shearing process. If PETA won't do their research about official information, then it's a sign. Their message is clear, but they're more focused on getting attention than stopping actual sheep torture. As someone who never wears wool and would NEVER harm an animal if I had the opportunity, I don't need PETA and their cognitive dissonance to ruin what I believe in.
Cats999 5 years ago
Yeah I'm really excited for the new game, kinda sucks to see there is already Rule 34 of it though...
Load More Replies... Freya the Wanderer 5 years ago
PETA at one time had some good ideas, but now they have degenerated into fanatics, redoubling their efforts when they have forgotten their aim.
Leilani Vaughan-Williams 5 years ago
PETA only ever does harm. Like saying to open opossum pouches if they "look dead"...
Hugo Raible 5 years ago
I think PETA is a bunch of pricks, they kill dogs and then this lawsuit against a photographer who dedicated his life to protect animals - but the obvious PETA-like solution would be to not breed sheep at all, not to stop shearing the existing ones.
Dogloverz17 5 years ago
Wasn't PETA: people eating tasty animals on the artical about law advice??
Daria Z 5 years ago
I don't know what PETA is but the message looks silly. If not wool, what else is safe to wear?
Tosha Monty 5 years ago
Claire: And what about the natural habitats that are being destroyed for farming land??? How many millions of birds, animals and insects die for that? Without even considering how there is still not a plant based fiber that is really sustainable without using massive amounts of resources to produce doing more harm to the environment..... And yes wool CAN be a cruel industry but generally is not. So the message her should be to look into the source of your wool and get products from farmers that treat their animals right
Load More Replies... Lucinda Overhoussen 5 years ago
No they don't. Good farmers care about their livestock, simple fact is it's their livelihood and distressed animals that aren't properly looked after get sick more really, it is expensive etc.
Kim Lorton 5 years ago
I hate peta! Whatever they do, they certainly don’t do it for the lives of mistreated animals or pets! I read the article several years back, about them taking a pet off someone’s porch, a chi, and without a hesitant thought, before the owners could save it, peta euthanized their dog! That is neither ethical, kind, caring or taking care of an animal! They are a disturbed bunch of Waco’s that need to be disbanded.
Richard Wareham 5 years ago
PETA's opinions are moronic, we all know that. But this and so many other 'campaigns' are jut their version of clickbait; to get a reaction. Any reaction. So many people still fall for it.
Shireen 5 years ago
I'm so fed up of social justice organisations and journailist jumping on bandwagons and trying to ruin popular brands and games. Gamers want nothing to do with them, leave us alone and let us play games in peace. This is what Twitter has turned into; which is why so many people are ditching Twitter for Facebook and Instagram...
Lvisman96 5 years ago
It's really very simple. As animal welfare gets better, or is promoted by others, becoming part of the public consciousness, they lose their 'monopoly'...they don't have a unique platform anymore. They are trying to remain 'relevant' in any way that they can, by reaching.
Derron Grant Jr. 5 years ago
Wooloo:*exists* Rule 34 artists: I'm about to end this Pokemon's whole career
Annabeth Chase 3 years ago
Also the fact peta is trying to capitalise on pride with a profile pic
Christian Bradshaw 4 years ago
Honestly. I barely know sh*t about sheep and even I know that they need to be sheared. Peta just needs to stop
ISpiltLipstickInYourValentinoBag 4 years ago
shearing is good for sheep otherwise they could get sick and the wool can get dirty but peta are just dirty liars and they hurt them
Jyri Hakola 5 years ago
Life is hard, no wool due sheep rights, no fur for obvious reasons, no cotton because water must be saved, no down because the birds, no synthetic fibers because microplastics. And still.. winter is coming..
Foxyloxylou 5 years ago
You're right, but PETA makes it sound like you shouldn't shear at all. If/when we get sheep, and we shear them, we will shear them with utmost care
Load More Replies... HoffLensMetalHedLovesAnimalsUK 5 years ago
A lot of sheep farmers are paid for amounts of sheep sheared so the quicker they are, the more they are paid so that means rougher techniques and more stress for the sheep, if done properly with care it shouldn't cause the animals any stress but of course, money before welfare.
Pittsburgh rare 5 years ago
Skinned and cut and hurt? Have you EVER been to a farm, sweetheart? And don't get me started with the "not so perfect organisation" If you want to raise awareness on animal rights, there are plenty of ethical options out there.
Aunt Messy 5 years ago
So you haven’t seen the sheep after they’ve been sheared? You missed out. They LOVE not being weighed down by all that wool. I’ve seen venerable old rams jumping and dancing like lambs after shearing. They’re hilarious - and SO happy!
Related on Bored Panda
