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The 2017 Cannes Festival has ended, and Ogilvy Chicago won big this year. Their campaign for the shoe polish brand Kiwi won not one but two Lions this year in Print and Publishing - bronze and gold.

Titled "Portraits Completed", the award-winning campaign completes the bottom half of famous paintings to reveal the subjects' shoes. Plus, the exhibition is also complemented by an audio tour that provides viewers with real art history while clevery weaving the brand Kiwi into its narratives. You can check out pics from the exhibition below.

More info: canneslions.com (h/t)

#1

Pierre-auguste Renoir, Portrait Of Jeanne Samary

Pierre-auguste Renoir, Portrait Of Jeanne Samary

Ogilvy Chicago Report

#2

Johannes Vermeer, Girl With A Pearl Earring

Johannes Vermeer, Girl With A Pearl Earring

Ogilvy Chicago Report

#3

Vincent Van Gogh, Self Portrait

Vincent Van Gogh, Self Portrait

Ogilvy Chicago Report

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Cayman
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love the idea of the background just being an ordinary wall.

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#5

Henri Matisse, Woman With A Hat

Henri Matisse, Woman With A Hat

Ogilvy Chicago Report

#6

Raphael, Self Portrait

Raphael, Self Portrait

Ogilvy Chicago Report

#7

Paul Cézanne, Self Portrait With Beret

Paul Cézanne, Self Portrait With Beret

Ogilvy Chicago Report

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