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Genius Optical Illusions To Promote Pet Adoption
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Genius Optical Illusions To Promote Pet Adoption

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There are a lot of potential pet owners but some of them need a little bit of inspiration to adopt. Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event, and – most importantly – it was effective!

Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one. The artists arranged their portrait subjects to create an animal shape in the negative space between them. Everything came together when they turned on a super bright backlight and placed gentle fill light in the front, perfect for the tagline “There’s always room for more. Adopt.”

People heard Amol’s and Pranav’s message – compared to last year, the attendance of the event boosted by 150%, and this lead to 42 adoptions.

More info: Behance | worldforall.co | amoljadhav.com (h/t: petapixel, dodo)

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Rokas Laurinavičius

Rokas Laurinavičius

Author, BoredPanda staff

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Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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Rokas Laurinavičius

Rokas Laurinavičius

Author, BoredPanda staff

Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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Kati
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I grew up in a family that couldn't be whole without animal. That posters are amazing.

Just a Purpler
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What an impressive work of art! To me this is what art SHOULD be defined as... Makes you look twice at the skill and thought involved.

Martin Forbes
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I really like how you see the animals first then the people just fill in afterwards. Creative and ingenious thought process just to create this in the first place.

英司 石田
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Dog,Cat and Rabbit! https://co.pinterest.com/pin/324118504421988040/ https://www.pinterest.com/pin/47217496076315325/ https://www.pinterest.com/pin/406238828891073680/ Amazing picture! I’d like to publish these pictures for my book to have creative imagination. Please let us know if this is permitted to use this picture. It is difficult to recognize the real world definitely. Situation awareness is the key to solve the problem. I’d like to enlighten the people perception bios. Best regards, Hideshi Ishida

TheReader19
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is brilliant, absolutely love this. Would be wonderful if everybody in the world could adopt a pet and foster a child.

Erico Eiuba
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, here is sth that is not easy to create. You're awesome dude. You did a great job. God Bless You!

Susann Campbell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They made a baby and now they are dreaming of the four leg siblings.

David Wahlman
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love these! Not only super creative, but beautiful photos too if you're looking at just the people.

Leah Martin
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Then make it easier for genuine people to adopt maybe? I'm all for it, but it is so damn hard for some people to adopt, but so easy for others. So annoying.

Adrijana Radosevic
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I get the oprical illusion... I don't get what do 2 people getting ready to f**k hard without a condom have to do with animal adoption.

Oskar Krajewski
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Love the illusion! Been to Antelope canyon not long ago and that reminds me of it a lot!! Well done!!

Hai Hor
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Do you want some free gift cards?Please Check Out Here : http://lkn.li/getgiftcard10

Brenda Olano
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Beautiful photos! ♥ ...but I feel so dumb, I couldn't find the hidden images :(

Kati
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I grew up in a family that couldn't be whole without animal. That posters are amazing.

Just a Purpler
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What an impressive work of art! To me this is what art SHOULD be defined as... Makes you look twice at the skill and thought involved.

Martin Forbes
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I really like how you see the animals first then the people just fill in afterwards. Creative and ingenious thought process just to create this in the first place.

英司 石田
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Dog,Cat and Rabbit! https://co.pinterest.com/pin/324118504421988040/ https://www.pinterest.com/pin/47217496076315325/ https://www.pinterest.com/pin/406238828891073680/ Amazing picture! I’d like to publish these pictures for my book to have creative imagination. Please let us know if this is permitted to use this picture. It is difficult to recognize the real world definitely. Situation awareness is the key to solve the problem. I’d like to enlighten the people perception bios. Best regards, Hideshi Ishida

TheReader19
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is brilliant, absolutely love this. Would be wonderful if everybody in the world could adopt a pet and foster a child.

Erico Eiuba
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, here is sth that is not easy to create. You're awesome dude. You did a great job. God Bless You!

Susann Campbell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They made a baby and now they are dreaming of the four leg siblings.

David Wahlman
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love these! Not only super creative, but beautiful photos too if you're looking at just the people.

Leah Martin
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Then make it easier for genuine people to adopt maybe? I'm all for it, but it is so damn hard for some people to adopt, but so easy for others. So annoying.

Adrijana Radosevic
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I get the oprical illusion... I don't get what do 2 people getting ready to f**k hard without a condom have to do with animal adoption.

Oskar Krajewski
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Love the illusion! Been to Antelope canyon not long ago and that reminds me of it a lot!! Well done!!

Hai Hor
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Do you want some free gift cards?Please Check Out Here : http://lkn.li/getgiftcard10

Brenda Olano
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Beautiful photos! ♥ ...but I feel so dumb, I couldn't find the hidden images :(

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