The 'Stooping NYC' account is changing people's attitudes towards giving new life to discarded furniture. The couple is getting rid of the stigma one great post at a time. "We’ve tried to 'game-ify' the activity, making it feel like a scavenger hunt. And I think because of this, we have seen it become popular and trendy with an entirely younger audience (75% of our followers are 18-35 years old)," they shared.

The founders have to deal with such a massive number of submissions, my jaw literally dropped when they mentioned it to me. "On a typical weekday, we get hundreds if not one thousand submissions. On the weekend (especially at the end of the month), we get thousands of DM submissions," they revealed how much awesome content their fans send them every single day.

However, by now, the couple has developed an eye for the kind of stooping pictures and objects that they know their community will gush over: "Anything high value, super colorful, unique and weird. That means that we end up prioritizing everything from beautiful velvet couches, neon-colored swivel chairs, copper claw-foot tubs, beanie baby collections, a pastel pink SMEG fridge and... as of this week...a collection of '90s erotica on VHS."

'Stooping NYC' is much more than a passion project for the founders. It's a way to let loose their creativity and even get closer as partners. "We both really love the creative outlet this gives us, as a couple we love the fact that we have this together (we end each day with a 'stoop review'), and more than anything we love the community we have built. So we definitely feel an obligation to that community to keep up with everything coming in, knowing that we have the privilege of giving people so much joy through what we post," they told Bored Panda.

Looking off into the future, the couple hopes to hire someone to help them deal with the vast flow of incoming submissions if they ever make any money from their mega-passion project.

I was also curious to find out what the most interesting thing they've decided to 'adopt' was. "Early on, we found a beautiful antique typewriter on the stoop that we brought home for a friend. But aside from that, we really stick to the 'Stoop Laws' we have created: we never go get something before it’s been posted, we only post what’s already out on the stoop and we never hold items for specific stoopers."

They continued: "On a daily basis though, there are items we post that we absolutely would love to be lucky enough to get (if we ever had a place large enough to fit it all)."

The couple feels "extremely lucky" and privileged to be able to reach so many people and give them the opportunity to introduce new pieces of furniture and objects into their lives. It's a way to give folks the opportunity to build new memories around new-old items.

“One person’s trash is another person’s treasure!” the ‘Stooping NYC’ account declares. And however cliched it might sound, it’s really true. Somebody might not need that oversized plant taking up their entire living room, but others will go out of their way to give it a new forever home.

The same goes for vintage couches, beautiful SMEG fridges (oh how I wish I could have one of those…), and quirky furniture. I’d be lying if I said I wasn’t a tiny bit jealous. There are unique items getting stooped every single day that would look great in your apartment, right next to your coffee table.

Just because you’re tired of something and need to freshen up your home doesn’t mean that it won’t be welcomed by someone else. New Yorkers understand that perfectly. Hence, stooping.

The way the ‘Stooping NYC’ account works is simple. Whenever somebody spots something stooped (or has something they plan on stooping), they send the couple running the account a photo and a location. People are also encouraged to brag about their jaw-dropping, envy-inducing finds under the #stoopingsuccess hashtag.

Within the last half-a-year alone, the ‘Stooping NYC’ account has grown from 80k+ followers to over 143k treasure hunters on Instagram. Half of the appeal is looking at the weird and beautiful things that others have found. Who doesn’t enjoy looking at pretty pics?

However, the other half is that ‘Stooping NYC’ an active community: you’re encouraged to participate, to go outside, hunt, photograph, smile, and share. And during the continuing Covid-19 pandemic, we all badly need something to keep us busy during our downtime.

"People are craving for things to do, and it’s become a social activity and community when socializing hasn’t really been a thing,” the couple, who prefer to remain anonymous, told Will Gleason from ‘Time Out.’

In a phone interview with Gleason, the couple told him that the number of submissions they’re getting has been rising as the pandemic continues. They can hardly keep up with the number of submissions they get each and every day.

One misconception that some of the community members have is that they believe there’s a vast team running the account. There isn’t. It’s just a loving couple working full-time jobs and taking care of their son. So some social media users are naturally disappointed that their stooping pics didn’t get featured without realizing that the founders are human beings with limited time and energy, just like them.

The couple started the project around a year and a half ago, in 2019. That’s right, just before the pandemic that changed everything! Back then, they focused on sharing their own finds on New York’s sidewalks. However, when the lockdowns hit full-force in 2020, they stopped posting because they were concerned about the health and safety protocols.

In the summer of 2020, however, they started up posting again. Lots of New Yorkers were moving out of the city and giving away plenty of things they couldn’t take with them or didn’t want to. “We saw full apartments on the stoop in summer and fall, what was clearly people leaving the city. We had a lot of that and now that’s normalized a bit.”

“Now we’re kind of back to the gamification of it, and honestly it makes me feel even more responsible on weekends because I know there are people who think it’s a ‘stooping day.’ I think people are craving for things to do, and it’s become a social activity and community when socializing hasn’t really been a thing,” the couple told ‘Time Out.’