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The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.
“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”
Scroll down to see these funny recreations of old-school ads for yourself!
More info: elirezkallah.com
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#3
Daniel (ShadowDrakken) 6 years ago
Eh, this one is pretty demeaning both ways. Not cool in either case.
#7
Ladies and Gentlemen 6 years ago
Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.
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What do you think ?
Lodogg 3323 6 years ago
If these offend you... you really won't want to see the ethnic and black ads from back then. Yes, by today's standards, they are offensive. It's called progress. As a society we've matured. We don't marry off our kids for dowry at 12 anymore, do we? No. Now go call your grandmothers and thank them for fighting for change.
Lin Larsson 6 years ago
I don't have to thank my grandmother, she didn't do anything to make a change. It's quite the opposite, she never understood the movement, which is a whole different type of sad, really.
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Mylah Rose 6 years ago
These originals are shocking! Such a good idea to do these parallels, and beautifully executed.
Hari Onago 6 years ago
True but we still have all those TV ads overwhelmingly stereotyping women as housewives: whether it is detergent or dish soap advertising, etc. as if it were women's responsibility alone.
Load More Replies...
Lodogg 3323 6 years ago
If these offend you... you really won't want to see the ethnic and black ads from back then. Yes, by today's standards, they are offensive. It's called progress. As a society we've matured. We don't marry off our kids for dowry at 12 anymore, do we? No. Now go call your grandmothers and thank them for fighting for change.
Lin Larsson 6 years ago
I don't have to thank my grandmother, she didn't do anything to make a change. It's quite the opposite, she never understood the movement, which is a whole different type of sad, really.
Load More Replies... Mylah Rose 6 years ago
These originals are shocking! Such a good idea to do these parallels, and beautifully executed.
Hari Onago 6 years ago
True but we still have all those TV ads overwhelmingly stereotyping women as housewives: whether it is detergent or dish soap advertising, etc. as if it were women's responsibility alone.
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