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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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#21

Energizer Bunny

Energizer Bunny

Energizer Report

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Jamma
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had no idea there was a new version and I don't like it. You want a sporty-looking rabbit to exemplify how the batteries don't wear out, not a puffy and slow-looking one.

glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's not a new version, just a commercial where he gets extra floofy from putting in a new kind of batteries in.

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Paradise
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What happened to the Energizer Bunny? if he keeps going and going and going, why does he look like he is about to have a heart attack?

Susanna Scott
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How could he be so plump when he literally keeps going, going, going...

ERIN W.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I always thought the Energizer bunny was/is a cute character!

Nancy Munoz
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

oh no...he gained those Covid Lbs....I feel you little Bunny!

Andrew Gibb
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

batteries that expand are dangerous. The new rabbit is ready to explode!

Annie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

With all that energy you'd think he'd be super skinny

glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's just a commercial where he gets extra floofy from putting in new type of batteries in. https://www.youtube.com/watch?v=G42-RcSnkAU

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