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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

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    Loki’s Lil Butter Knife
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #5

    Colonel Sanders

    Colonel Sanders

    KFC Report

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    Dest
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    When I was a kid, I thought the bowtie was his body - like a stick man with a giant realistic head.

    Physo
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Love things to be as simple as possible, but the old one was honestly better

    backatya
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    at first I thought it said "It's F**king licking good" lol

    Anor Anor
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Plus those old buckets used to have the oil soak in and leave stains - I miss that for some reason.

    TheFakeSteveRogers
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The Old one looks more realistic, and the the then introverts could pretend they were speaking to The Honorable Colonel Harland Sanders, the One who brought us the Great Fried Chicken!

    Sawdust
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The original, of course, was the real life person Colonel Sanders!

    Suzan Bertrand
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The original one has that tiny little body (hehe) Oh wait. That's his bow tie!

    Aurelia!
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    For once I prefer the new one, the old one looks kinda...off...but I don't know why

    Big
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Dang, Sanders, your head is massive compared to your tiny stickman body

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    #10

    The Burger King

    The Burger King

    Burger King Report

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    NoodleBear
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

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    Avery S Alberico
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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