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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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#22

Dig'em Frog

Dig'em Frog

Kellogg's Report

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Xan A. Du
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Before "Smacks" and "Honey Smacks" They were "Sugar Smacks"

Sawdust
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The bear with blue shirt was Super Sugar Crisp. (which also got renamed to remove the word sugar)

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Philly Bob Squires
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They used to be called "Sugar Smacks" and had Quick Draw McGraw on the box!

Sarah O'Dwyer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I know them as sugar puffs and they were advertised by a huge yellow furry monster who I always wanted a hug from lol

glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Any one else remember the commercials where he kept tormenting a cat named Kitty?

Chewie Baron
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only acceptable Dig 'Em is the gold statue of him that was erected by Mayor Adam West.

ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now he looks like a rapper from the 80's - a fake rapper.

Loki, God of Mischeif
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why did they stop putting toys in their cereal? Now they put f*****g books or codes to free stuff, I WANT MY TOYS!

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