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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#9

Kool-Aid Man

Kool-Aid Man

Kool-Aid Report

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zims
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is creepy but I like the idea of his face being drawn in the condensation. Good theory, poor practice. And speaking of practice, look at those adorable old-timey football players.

AlmightyOne
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I laughed way too much at this. The old one looks like it's on drugs-

Seabeast
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Hey kids! You can drink from my head! It's brain fluid, but in fancy colours!"

Lori T Wisconsin
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The American way, feed your kids artificially colored and flavored sugar water!

ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First one looks like a slightly weird pitcher of murderous jjuice, but the second one isn't much better- looks like a pitcher of blood.

hi myself
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is TERRIFYING!!! Looks like it is going to eat all of the kids, after it already ate half of them...

Matt Arn
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one is giving "taking the kool-aid" a whole new vibe

Sarah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, I remember when you could make 2 quarts for a nickel. And didn't know all that sugar was bad for you.

TheFakeSteveRogers
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Kool-Aid Man is given a Minor Role in some episodes of the Sitcom Family Guy

Suzan Bertrand
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The original must have had his hyper-cranial/facial-perspiration condition treated.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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