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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The current one is terrifying. The cartoon one is adorable.

AndersM
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I find him scary. Looks like he's going to have you impaled

CincyReds
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love the old one so much! I just hate the new one, it give me the creeps

Batwench
Community Member
Premium
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We don’t have the King in the UK. Thankfully, he is truly creepy.

Susanna Scott
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is cute the new one is the stuff nightmares of made of

backatya
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

old one is less creepy looking than a ceramic head. What was wrong with just getting a guy with a beard looking like the mask?

Alison Kilpe-Smith
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The Burger King's plastic head has always given me the creeps..... big time creeps....

LesAnimaux
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one reminds me of the King of Hearts in the original Alice in Wonderland

Be Potato
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's like a kid with a dream of having a burger joint grew up or something XD

pinkytoes
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I remember the old one from when I was a kid. they had these cheap plastic handpuppet mittens of him

Ms.GB
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So we went the opposite with this one...cute to creepy

Suzan Bertrand
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The man in the Iron Mask's got nothin' on this Plastic-Puss.

JamezyJamez
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The reflection on the plastic beard makes it look like he's drooling.

DogMom
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is it weird that I’ve always found the new one kinda sexy?

C. Mayo
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Burger King believes in viral advertising... bizarre = buzzworthy. Remember The Subservient Chicken?

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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