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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

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glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The original design is pretty cool looking. Like something out of a children's book.

Xan A. Du
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why did they change him to this modern one? The old one was grrreat! Plus, notice how they removed the word sugar from the box?

Sarah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I find the new Tony creepy AF. Not sure why. Bring back the cute one!

Aurelia!
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the earlier one better! He looks like he belongs in a children's book!

Zoe Vokes
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He’s a lot more bright and bold now. That’s the point - quick to spot on the shelf now there’s a lot more competition. Back in the day there were probably only a few cereal options so didn’t need to be so visually loud to be seen.

John Baker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Tony should have been retired when Thurl Ravenscroft passed. No one else will ever be able to equal that voice.

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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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