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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.
Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!
This post may include affiliate links.
#1
Tony The Tiger
glowworm2 4 years ago
The original design is pretty cool looking. Like something out of a children's book.
Andrew Gibb 4 years ago
The Tiger who came to tea? tiger-6048...f2606d.jpg 
Marcellus the Third 4 years ago
It's so weirdly counter-cultural --- around 2000 most logos started to go 2D not 3D, "flat design" and all that; everybody fed up with 1990s "3D" animated GIFs and all that. So them going from a quite characterful 2D to the most generic possible 3D tiger was a headscratcher.
Loki’s Lil Butter Knife 4 years ago
I quite like the more unique style of the older illustration.
Xan A. Du 4 years ago
Why did they change him to this modern one? The old one was grrreat! Plus, notice how they removed the word sugar from the box?
John Baker 4 years ago
Tony should have been retired when Thurl Ravenscroft passed. No one else will ever be able to equal that voice.
The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.
RELATED:
#2
Ronald Mcdonald
Loki’s Lil Butter Knife 4 years ago
IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.
#3
Michelin Man
#4
Trix Rabbit
#5
Colonel Sanders
#6
Toucan Sam
#9
Kool-Aid Man
#10
The Burger King
NoodleBear 4 years ago
I don’t understand the reason for a plastic face when you could just hire an actor
#11
Chester Cheetah
#12
Sun-Maid
#14
Pillsbury Doughboy
#15
Jolly Green Giant
#16
Rich Uncle Pennybags
#18
Alfred E. Neuman
#19
Cap'n Cruch
#20
Cornelius Rooster
Avery S Alberico 4 years ago (edited)
their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing
#21
Energizer Bunny
#22
Dig'em Frog
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What do you think ?
Soggy Crumpet 4 years ago
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
Gabrielle B. Marcelo 3 years ago
even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
Ivy Ruonakoski 4 years ago
There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Florence Hastings 4 years ago
Except for Ronald McDonald I think the old ones were better and should not have been changed.
Hannah Edwards 4 years ago
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Mustn’t eat the mango 🥭 4 years ago
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
Soggy Crumpet 4 years ago
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
Gabrielle B. Marcelo 3 years ago
even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
Ivy Ruonakoski 4 years ago
There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Florence Hastings 4 years ago
Except for Ronald McDonald I think the old ones were better and should not have been changed.
Hannah Edwards 4 years ago
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Mustn’t eat the mango 🥭 4 years ago
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
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