ADVERTISEMENT

A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

Add photo comments
POST
Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

View more commentsArrow down menu
#4

Trix Rabbit

Trix Rabbit

General Mills Report

Add photo comments
POST
glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The oldschool one also got to eat the Trix in the commercials.

Zoe Vokes
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

New is visually fun for young kids. The old has a very cool retro vibe. He’s calm rather than manic.

Saturn Argentavis
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Both boxes are old. Trix no longer have different shapes, just circles now

JC Stiehl
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had those kind of roller skates. Always felt bad for the bunny

Sarah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ah, the Wabbit of my youth. Poor kids of today; all these creepy mascots.

WiTchY_WoMaN
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one had roller skates?! ...And what's with the new ones' eyebrows??

Suzan Bertrand
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I always felt sorry for this poor Rabbit. Did he ever get to eat any Trix or did those brats deny him the only thing he ever wanted?

Boredzzz
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Old one is cute .. the new one looks like he's eaten nothing but sugar (+ maybe some amphetamines) for 7 weeks -scary

J_C
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is the newer version labeled as "classic" Trix??

Maya Gladhart
Community Member
3 years ago

This comment has been deleted.

John Montgomery
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's also interesting how different the actual cereal is. When I had them as a kid they were already fruit shaped but not multicolored.

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
ADVERTISEMENT
#10

The Burger King

The Burger King

Burger King Report

Add photo comments
POST
NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
See Also on Bored Panda
#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

Add photo comments
POST
Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
See Also on Bored Panda