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22 Popular Brand Mascots And Their Updated Looks

A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

This post may include affiliate links.

Tony The Tiger

Final score:

156points

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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

Ronald Mcdonald

Final score:

149points

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Michelin Man

Final score:

145points

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ZAX-A-DWEEB 3 years ago

ok the first one gonna give me night mares 0.o

130points

M O'Connell 3 years ago

He's supposed to represent a stack of tires, so this does make sense.

25points

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Jack Thompson 3 years ago

Yep

4points

Autumn 3 years ago (edited)

C G: That's for the new info. I knew he was a stack of tires but not the natural color of rubber.

3points

Charlotte Sluis 3 years ago

they bolth do tbh

1point

Jenna Oriol 3 years ago

omg same

1point

Ms.GB 3 years ago

Yes, I can get behind the update on this one.

0points

glowworm2 3 years ago

The original one should not be smoking!

10points

kjorn 3 years ago

you know he's french after all...

1point

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Batgirl Kitty 3 years ago (edited)

New one is better. First one looks like some sort of dream of someone who had LSD for dinner.

8points

The Deez 3 years ago

The first one has human hands. HUMAN HANDS but no internal organs. WHAT KIND OF MONSTER IS THIS?!?

5points

Bacony Cakes 3 years ago

The old one is a restaurant critic.

5points

1242654686569 3 years ago

i mean this is the same michelin that gives stars to resturants so you’re right!

0points

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Seabeast 3 years ago

The first one was around a long time - I've seen a newspaper ad from 1911 with that one. I think he smoked and drank himself to death.

3points

Zoe Vokes 3 years ago

The old one is creepy with it’s human hands and more human face. Like there’s a man hiding inside.

2points

Tucker Mcinturff 3 years ago

why why did he do it WHY Holy heck! (also, plz like this comment, I have none)

2points

ADHORTATOR 3 years ago

His name is Bibendum (short Bib)

2points

CincyReds 3 years ago

I kin of like that he is smoking a cigar...

1point

Dale Overturf 3 years ago

What’s not to love about a smoking tire?

1point

SteelTigre 3 years ago

what in the heck is that

1point

Melissa Nunya 3 years ago

Why is the second one shushing me. I'm scared

1point

Anime SImp 3 years ago

Old one on crack

1point

pansexualandproud 3 years ago

gaa thats scary

1point

Annie 3 years ago

Jeez! Thank God for the update!

1point

Xan A. Du 3 years ago

Yikes!

1point

Oli~ 3 years ago

ok who wants church? 🤩

1point

Bon Bon(still purple boi) 3 years ago (edited)

nope! he on crack

1point

Mintchinchilla 3 years ago

BOTH WILL APPEAR IN MY NIGHTMARES

1point

Hi there 1 year ago

The original one looks better

0points

Aysh pay 2 years ago

Why's the first one got human hands though

0points

chicken 2 years ago

both look creepy but old one it just no

0points

Huddo's sister 2 years ago

I actually prefer the first one, despite what is going on with his waist and the fact he's smoking. The new one looks creepy with the 'shh' sign.

0points

Slim 864 GVG 2 years ago

Tires used to be white, hence Mr. Bibendum's look.

0points

Bored Dog 3 years ago

????

0points

backatya 3 years ago

Oh yeah advertise smoking also

0points

Eric Herrera 3 years ago

🤫

0points

Starlee87 3 years ago

Weird

0points

Susan Thomas 3 years ago

Big improvement!

0points

Violet Smith 3 years ago

He lost his nose somewhere along the line....

0points

ViFi 3 years ago

Hold up, hold up, hold up. The first one was displayed on products? HOW??? If I had to run an errand to Michelin with the original logo, I wouldn't be sleeping till college.

0points

Be Potato 3 years ago

The first one is quite monstrous lmao

0points

thetacotruckman 3 years ago

the first one looks like its being picked apart.

0points

Cynthia Humphreys 3 years ago

What's with the stogie on the first one?

0points

Dash Blue 3 years ago

I think that kids should stay away from the first version.

0points

jeanette scott 3 years ago

From smoker to pedophile.

0points

GaeFrog 3 years ago

The first one is a little sus

0points

Suzan Bertrand 3 years ago

The stuff of nightmares ... BOTH of them.

0points

Norah Reilly 3 years ago

Kinda like a made-over pedophile.

0points

I'm lay sheep in China 3 years ago

1st one look like obese politicians who robbed innocent civilians secretly

0points

Donna Reynolds 3 years ago

New one much better.

0points

Janoel Murrey 3 years ago

r/cursedtires

0points

MAX THOMPSON 3 years ago

Both of them are creepy tbh

0points

Let’s All Just Try And Be Decent 3 years ago

He's meant to be tires? All this time? Really? Wow.

0points

Linda HS 3 years ago

Nope to the left one..

0points

PuRPleDrAgON1 3 years ago

Thats kinda messed up, and he's even smoking soo... the newer one's better he reminds me of baymax

0points

Cip IESAN 3 years ago

Years made tires larger and larger...

0points

MΣMΣ KIПG 3 years ago

pop smock

0points

Andrew Gibb 3 years ago

I don't understand why he is still white

0points

Suzy the observer 3 years ago

The Roaring 20's with a cigar!

0points

AlmightyOne 3 years ago

He scares me both ways

0points

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Trix Rabbit

Final score:

130points

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Colonel Sanders

Final score:

116points

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Toucan Sam

Final score:

114points

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Mr Clean

Final score:

110points

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Julius Pringles

Final score:

100points

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Kool-Aid Man

Final score:

97points

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#10

The Burger King

Final score:

91points

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#11

Chester Cheetah

Final score:

91points

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#12

Sun-Maid

Final score:

91points

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#13

Quiky

Final score:

87points

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Pillsbury Doughboy

Final score:

83points

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#15

Jolly Green Giant

Final score:

82points

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#16

Rich Uncle Pennybags

Final score:

81points

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#17

Mr Peanut

Final score:

77points

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#18

Alfred E. Neuman

Final score:

74points

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#19

Cap'n Cruch

Final score:

71points

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#20

Cornelius Rooster

Final score:

69points

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#21

Energizer Bunny

Final score:

65points

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Dig'em Frog

Final score:

51points

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After graduating Media and Photography in the United Kingdom, Irmante got drawn into the captivating world of travelling and spent most of the years on the road discovering cultures, learning languages and meeting the most fascinating people. If not writing articles for Bored Panda readers she can be found listening to jazz in Ethiopia, sipping flat whites in Australia or trekking Guatemalan jungles. Her likes include films by Wes Anderson, pseudoscientific practices and being obsessed with everything Mexico and Central America. Her friends mainly describe her as inquisitive, adventurous, and caring.

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What do you think ?

POST

Doggo Froggo 3 years ago

I didn't know half of these existed until now!

22points

AL2007 3 years ago

Most of these are downgrades

20points

Soggy Crumpet 3 years ago

I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.

4points

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your local lesbian 3 years ago

moral of the story: they looked better back then

11points

Hermione Granger 3 years ago

With the exception of Mr. Peanut.

14points

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Seabeast 3 years ago

Except Ronald McDonald. He looks frightening in his old form.

6points

A Random Panda 3 years ago

And the kool aid guy. And Michelin.

4points

Mosritheel 3 years ago

The older ones are better in every single case. Fight me.

3points

Gabrielle B. Marcelo 2 years ago

even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?

0points

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DC 3 years ago

The old ones usually look more graphic. Simpler. And therefore better - advertising got worse, worse, worse, worse, worse over the years.

3points

poisonous fart frog 3 years ago

THE OLD ONES ARE INCREDIBLE I WANT THEM BACK!

2points

thetacotruckman 3 years ago

i had no idea mr. monopoly's name was uncle pennybags.

2points

Violet Smith 3 years ago

It was "Moneybags." Pennybags wouldn't make you very rich, would it?

0points

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Jocelyn 3 years ago

basically, the made everything way less cute! :(

2points

Ana 3 years ago

For the people who are getting upset because of the changes a lot of it is marketing and what their consumer target is. They are constantly making minor changes to things to better target people.

2points

John Baker 3 years ago

The vast majority don't improve on the older versions.

2points

Ivy Ruonakoski 3 years ago

There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!

1point

Becca Gizmo the Squirrel 3 years ago

Cinnamon toast crunch is the best.

0points

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J Rob 3 years ago

I remember all of these from when I was a kid.

1point

Owen Salmon2028 3 years ago

im glad links dont work on bp becuse motes menezes

1point

Florence Hastings 3 years ago

Except for Ronald McDonald I think the old ones were better and should not have been changed.

0points

Vincent Jay 3 years ago

They all look pretty much the same to me.

0points

Paradise 3 years ago

I am very partial to any logo from the 80s and 90s, those were my childhood.

0points

Biana Vacker 3 years ago

The comments made me laugh

0points

ERIN W. 3 years ago

Some of these really didn't change all that much, if at al!l

0points

Cecile V. 3 years ago

How old are people writing? Very young it seems.Small brains too.

0points

Hannah Edwards 3 years ago

I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.

0points

Mustn’t eat the mango 🥭 3 years ago

Their down voted comment I think is link tree, basically where people share all of their social media ,etc.

0points

Anton Kider 3 years ago

I know the old ones only. I suppose I'm growing old...

-1point

Trin DM 3 years ago

Enjoy seeing them as they might disappear when gender based will be rectified, like they did with Mr. Potato

-1point

Motes Menezes 3 years ago

This comment is hidden. Click here to view.

POST

Doggo Froggo 3 years ago

I didn't know half of these existed until now!

22points

AL2007 3 years ago

Most of these are downgrades

20points

Soggy Crumpet 3 years ago

I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.

4points

Load More Replies...

your local lesbian 3 years ago

moral of the story: they looked better back then

11points

Hermione Granger 3 years ago

With the exception of Mr. Peanut.

14points

Load More Replies...

Seabeast 3 years ago

Except Ronald McDonald. He looks frightening in his old form.

6points

A Random Panda 3 years ago

And the kool aid guy. And Michelin.

4points

Mosritheel 3 years ago

The older ones are better in every single case. Fight me.

3points

Gabrielle B. Marcelo 2 years ago

even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?

0points

Load More Replies...

DC 3 years ago

The old ones usually look more graphic. Simpler. And therefore better - advertising got worse, worse, worse, worse, worse over the years.

3points

poisonous fart frog 3 years ago

THE OLD ONES ARE INCREDIBLE I WANT THEM BACK!

2points

thetacotruckman 3 years ago

i had no idea mr. monopoly's name was uncle pennybags.

2points

Violet Smith 3 years ago

It was "Moneybags." Pennybags wouldn't make you very rich, would it?

0points

Load More Replies...

Jocelyn 3 years ago

basically, the made everything way less cute! :(

2points

Ana 3 years ago

For the people who are getting upset because of the changes a lot of it is marketing and what their consumer target is. They are constantly making minor changes to things to better target people.

2points

John Baker 3 years ago

The vast majority don't improve on the older versions.

2points

Ivy Ruonakoski 3 years ago

There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!

1point

Becca Gizmo the Squirrel 3 years ago

Cinnamon toast crunch is the best.

0points

Load More Replies...

J Rob 3 years ago

I remember all of these from when I was a kid.

1point

Owen Salmon2028 3 years ago

im glad links dont work on bp becuse motes menezes

1point

Florence Hastings 3 years ago

Except for Ronald McDonald I think the old ones were better and should not have been changed.

0points

Vincent Jay 3 years ago

They all look pretty much the same to me.

0points

Paradise 3 years ago

I am very partial to any logo from the 80s and 90s, those were my childhood.

0points

Biana Vacker 3 years ago

The comments made me laugh

0points

ERIN W. 3 years ago

Some of these really didn't change all that much, if at al!l

0points

Cecile V. 3 years ago

How old are people writing? Very young it seems.Small brains too.

0points

Hannah Edwards 3 years ago

I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.

0points

Mustn’t eat the mango 🥭 3 years ago

Their down voted comment I think is link tree, basically where people share all of their social media ,etc.

0points

Anton Kider 3 years ago

I know the old ones only. I suppose I'm growing old...

-1point

Trin DM 3 years ago

Enjoy seeing them as they might disappear when gender based will be rectified, like they did with Mr. Potato

-1point

Motes Menezes 3 years ago

This comment is hidden. Click here to view.

22 Popular Brand Mascots And Their Updated Looks

Tony The Tiger

Ronald Mcdonald

Michelin Man

Trix Rabbit

Colonel Sanders

Toucan Sam

Mr Clean

Julius Pringles

Kool-Aid Man

The Burger King

Chester Cheetah

Sun-Maid

Quiky

Pillsbury Doughboy

Jolly Green Giant

Rich Uncle Pennybags

Mr Peanut

Alfred E. Neuman

Cap'n Cruch

Cornelius Rooster

Energizer Bunny

Dig'em Frog

Games

Irmante Sungailaite

Irmante Sungailaite